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Product Manager - Conversion Programs

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eBay

12d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Product
  • Toronto

AI generated summary

  • You need 3+ years in product/business/marketing, technical PM experience, strong email/push notification skills, cross-functional project navigation, metrics-driven mindset, and strong communication.
  • You will define and execute the vision for Save communications, collaborate with teams, conduct AB tests, analyze metrics, gather feedback, and enhance product features and processes.

Requirements

  • 3+ years of strong product / business / marketing experience. Marketplace experience is strongly preferred.
  • Technical Product Management experience or comparable experience working directly with Engineering teams (both front-end and back-end); technical understanding of building products / communications from scratch.
  • Experience in developing emails, push notifications, and in-app notifications related to Save communications such as Saved Search or Saved Seller.
  • Experience navigating highly sophisticated cross-functional projects end-to-end.
  • Strong experience owner sense - ability to understand consumer needs and find simple and creative ways to address them.
  • Execution - ability to ship quality experiences in a fast paced and iterative manner. Metrics driven - ability to build actionable metrics which can measure experience performance.
  • Builds positive relationships across various teams within eBay; an active listener and clear communicator; can lead by influencing.

Responsibilities

  • The ‘CEO’ of your experience: defining and communicating the vision, strategy, and roadmap for the Save communications portfolio.
  • Developing deep knowledge of eBay and its products with domain expertise in the owned channels of emails, push notifications, and in-app notifications.
  • Building the roadmap in close collaboration with leadership and other team members.
  • Implementing the roadmap by working with engineering, data science and design teams. Build MVPs, iterate fast and be the champion of execution perfection.
  • Writing requirements and communicating them to the Engineering teams.
  • Conducting AB tests: hypothesis building, test design, critical metric definition.
  • Working with analytics teams to measure the impact on success metrics.
  • Collaborating with creative team to improve content and design.
  • Collecting and analyzing customer and user feedback to improve the product.
  • Prioritizing features and work items based on business value, user needs, and other criteria.
  • Conducting market research and competitor analysis to find opportunities and threats.
  • Facilitating communication and collaboration between the development team and partners.
  • Tracking and reporting on your experience performance and key metrics.
  • Continuously improving the roadmap and development processes.

FAQs

What is the primary focus of the Product Manager - Conversion Programs role at eBay?

The primary focus of the role is to drive customer-facing communications flows, including Email, Push Notifications, and Native App Notifications, while serving as the portfolio owner responsible for revenue targets, long-term strategy, roadmap, and execution.

What qualifications are required for this position?

The position requires 3+ years of strong product, business, or marketing experience, preferably in the marketplace domain, as well as technical product management experience working directly with engineering teams.

What type of experience is preferred?

Marketplace experience is strongly preferred, along with experience in developing emails, push notifications, and in-app notifications.

What kind of collaboration can be expected in this role?

The role involves close collaboration with engineering, design, data science, and analytics teams, as well as working with leadership and other team members to build and implement the roadmap.

How does the company measure success for this role?

Success is measured through the tracking and reporting of experience performance and key metrics, including the impact of various initiatives based on customer and user feedback.

Is experience with AB testing important for this role?

Yes, experience conducting AB tests, including hypothesis building, test design, and critical metric definition, is important.

What type of work environment is eBay promoting?

eBay promotes an inclusive work environment that values authenticity, bold ideas, and unique perspectives, encouraging everyone to bring their whole selves to work.

How does eBay approach customer feedback in product development?

eBay collects and analyzes customer and user feedback to continuously improve the product and enhance customer experiences.

What skills are essential for this role?

Essential skills include a strong owner sense to understand consumer needs, execution capabilities to deliver quality experiences quickly, and metrics-driven thinking to build actionable performance measurements.

Does eBay provide accommodation for applicants with disabilities?

Yes, eBay will make every effort to respond to requests for accommodation as soon as possible, highlighting their commitment to accessibility for people with disabilities.

We connect people and build communities to create economic opportunity for all.

Technology
Industry
10,001+
Employees
1995
Founded Year

Mission & Purpose

eBay is a globally recognized e-commerce platform that has transformed the way people engage in online buying and selling. With a vast marketplace, eBay connects millions of buyers and sellers worldwide, providing them with a seamless and dynamic platform to trade a wide range of products. The platform empowers individuals and businesses to monetize their assets, expand their reach, and discover unique items. eBay is committed to fostering a sense of community, trust, and convenience, making it easier for entrepreneurs to succeed and customers to find exactly what they're looking for. As a leader in the e-commerce industry, eBay continues to shape the future of online trade, connecting people across borders, and driving economic opportunities on a global scale.