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Product Marketing Lead, Stablecoin

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Ripple

3d ago

  • Job
    Full-time
    Senior Level
  • London

AI generated summary

  • You should have 8+ years in product marketing, experience in blockchain/DeFi/stablecoins, strong problem-solving skills, effective communication, and cross-functional relationship-building abilities.
  • You will analyze markets, develop go-to-market strategies for stablecoins, coordinate product launches, collaborate with teams, and create sales enablement materials for successful engagement.

Requirements

  • 8+ years in Product Marketing, or in an equivalent role where you developed GTM strategy and drove execution of such strategy.
  • Experience working in blockchain, crypto/web3, or institutional DeFi. Direct experience / expertise in stablecoins preferred.
  • Outstanding structured thinking and creative problem solving skills.
  • Proven track record to work independently, prioritize proactively, communicate effectively and deliver value iteratively to day-to-day responsibilities.
  • Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging targeting a diverse audience.
  • Strong relationship building capabilities and the ability to work cross-functionally.

Responsibilities

  • Be the subject matter expert in our prospective markets, customer / partner segments, and the competitive landscape, forming data driven viewpoints on growth strategies and tactics. This will involve work across multiple blockchains, including the XRP Ledger and Ethereum.
  • Develop segment-specific go-to-market strategies for Ripple’s stablecoins – including defining and sizing target markets, influencing product strategy through deep market insights, developing a solid GTM foundation including clear value proposition and messaging.
  • Working cross-functionally to own the strategy, coordination, and execution of new product features and partner launches.
  • Partner with our business development team to drive engagement and joint go to market opportunities with key infrastructure and utility ecosystem partners.
  • Partner with marketing, communications, and creative teams to bring the RLUSD story to life, activating the go to market strategy towards the right audience.
  • Partner with the Sales Enablement team to deliver high-quality, just-in-time enablement material or sessions to set our field team up for success.

FAQs

What is the primary focus of the Product Marketing Lead role?

The primary focus is to help shape and drive product and go-to-market strategies specifically for Ripple USD (RLUSD) and other potential Ripple stablecoins.

What background is ideal for candidates applying for this position?

Candidates should have a background in blockchain, cryptocurrency, and decentralized finance (DeFi), with strong experience in product marketing for DeFi or crypto products.

How many years of experience are required for this role?

A minimum of 8 years in Product Marketing or a similar role where GTM strategy was developed and executed is required.

Is direct experience with stablecoins preferred for this role?

Yes, direct experience or expertise in stablecoins is preferred.

What kind of work environment does Ripple offer?

Ripple offers a fast-paced start-up environment with experienced industry leaders, a collaborative culture, and flexibility in work arrangements.

What does the company provide to support professional development?

Ripple provides a professional development budget to support various modes of learning and growth opportunities.

What are some key responsibilities of the Product Marketing Lead?

Key responsibilities include developing segment-specific GTM strategies, working cross-functionally on product features and partner launches, and collaborating with marketing and sales enablement teams.

What types of benefits does Ripple offer to employees?

Ripple offers competitive salaries, bonuses, equity, and a comprehensive benefits package that includes health coverage, retirement support, parental leave, wellness programs, and more.

How does Ripple promote a diverse and inclusive workplace?

Ripple is committed to building a diverse and inclusive team, ensuring that all employees feel respected, valued, and empowered regardless of their background.

Are there opportunities for team bonding and company events?

Yes, Ripple hosts team offsites, bonding activities, happy hours, and other events to foster a strong team culture.

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Ripple

Instantly move money to all corners of the world.

Technology
Industry
501-1000
Employees
2012
Founded Year

Mission & Purpose

Using proven crypto and blockchain technology honed over a decade, Ripple’s enterprise-grade solutions are faster, more transparent, and more cost-effective than traditional financial services. Our customers use these solutions to source crypto, facilitate instant payments, empower their treasury, engage new audiences, lower capital requirements, and drive new revenue. Founded in 2012, Ripple's vision is to enable a world where value moves as seamlessly as information flows today—an Internet of Value. Ripple is the only enterprise blockchain company today with products in commercial use. Ripple’s global payments network includes over 300 customers across 40+ countries and 
six continents.