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Product Marketing Manager

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Prolific

1mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • London
    Remote

AI generated summary

  • You need 3+ years in product marketing, cross-functional leadership, strong writing, analytical skills, modern marketing tools experience, interactive demos, and remote work adaptability.
  • You will craft messaging, execute product launches, conduct market research, collaborate with teams, and develop content for marketing channels to enhance customer experience and drive growth.

Requirements

  • At least 3 years of experience in product marketing with demonstrated success in launching products and creating compelling messaging
  • Experience leading and driving cross-functional initiatives with product and go-to-market teams
  • Excellent writing and presentation skills for creating high-impact marketing materials across various formats
  • Strong analytical skills with the ability to conduct thorough market research and draw actionable insights
  • Experience implementing modern marketing tools and workflows, including AI-powered solutions
  • Experience creating interactive product demos for technical products
  • Experience working in a remote-first setup across different timezones

Responsibilities

  • Gain a deep understanding of our audience, develop positioning and messaging, and communicate about the product and its benefits to our audience
  • Own messaging and develop copy and content messages across marketing channels (emails, web, etc)
  • Plan and execute product launches from strategy to messaging, channel strategy, and measurement; collaborating with product, marketing and human data teams to ensure successful market introduction
  • Partner with human data, support and other teams to ensure our documentation reflects clear messaging translating into great customer experience
  • Conduct market research, competitive analysis, and voice of customer research to inform product development, messaging, and go-to-market strategies
  • Work with the broader marketing team to develop targeted content and campaigns for acquisition, adoption and retention
  • Implement modern tools, AI, and workflows for product marketing goals including demos, videos, resources, etc

FAQs

What is the primary focus of the Product Marketing Manager role at Prolific?

The primary focus is to shape the value proposition of Prolific, drive product launches, develop positioning strategy, and execute go-to-market strategies in collaboration with cross-functional teams.

What qualifications are required for the Product Marketing Manager position?

Candidates should have at least 3 years of experience in product marketing, a proven track record of launching products, excellent writing and presentation skills, strong analytical abilities, and experience with modern marketing tools and workflows.

What types of projects will the Product Marketing Manager lead?

The Product Marketing Manager will lead product launches, create messaging and content for various marketing channels, conduct market research, and develop targeted campaigns for acquisition, adoption, and retention.

How does Prolific ensure a great customer experience in their products?

Prolific partners with human data, support, and other teams to ensure that documentation reflects clear messaging, thereby enhancing the overall customer experience.

Is experience in creating interactive product demos necessary for this position?

Yes, experience in creating interactive product demos for technical products is a key requirement for the Product Marketing Manager role.

What is the culture like at Prolific?

Prolific fosters a mission-driven culture focused on AI innovation, connecting researchers and companies with ethically sourced human behavioral data, while providing a competitive salary and benefits in a remote working environment.

What tools and resources will the Product Marketing Manager be expected to implement?

The Product Marketing Manager will implement modern tools, AI, and workflows aimed at achieving product marketing goals, including demos, videos, and other resources.

Can you describe the kind of teams the Product Marketing Manager will work with?

The Product Marketing Manager will work closely with product, marketing, and human data teams to ensure alignment and success in product launches and messaging strategies.

Is there flexibility in work hours for this position?

Yes, the role involves working in a remote-first setup across different time zones, which allows for flexibility in work hours.

What is the significance of human data infrastructure at Prolific?

Human data infrastructure is crucial for developing more accurate and aligned AI systems, as it integrates diverse human perspectives and behaviors into AI development, positioning Prolific at the forefront of AI innovation.

We're connecting people around the world to make trustworthy data more accessible and facilitate world-changing research

Education
Industry
51-200
Employees
2014
Founded Year

Mission & Purpose

Prolific (www.prolific.co) is changing how research on the internet is done. We started by building a marketplace that connects researchers (from both Academia and industry) with instant, high quality, global research participants. Now, as a growing team, the bigger vision is to build the most powerful and trusted platform for behavioral research. Quantitative and qualitative researchers, data scientists, and entrepreneurs all need valid and reliable data sources to make predictions about human behaviour and social change. Thanks to our online platform, researchers collect responses fast and participants earn cash rewards for themselves or for charity. It takes 5 minutes to start data collection, there's no middleman, and the product easily integrates with any survey software. In a world of unreliable results, Prolific makes data trustworthy and connects the public with science.