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Product Marketing Manager

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Equifax

26d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Madrid

AI generated summary

  • You must have 7+ years in B2B Product Marketing, strong go-to-market strategy experience, data-driven campaign skills, and excellent analytical, networking, and influencing abilities.
  • You will develop and execute marketing strategies, manage campaigns, collaborate with teams, optimize web content, align products with brand strategy, and analyze results to boost growth.

Requirements

  • 7+ years experience in B2B Product Marketing, Digital Marketing and similar roles in bank entities and financial institutions.
  • A proactive and driven B2B product marketing experience building and managing a full channel marketing strategy.
  • Implemented effective go-to-market strategies for new and existing products.
  • Data-driven marketing campaign delivery and high knowledge of traditional and digital channels, journeys and funnel optimisation.
  • Have planned and implemented long term campaigns with outcomes linking to wider business requirements.
  • Operates independently and has new perspectives on existing solutions to solve complex problems.
  • Ability to create strong networks and work cross-functionally to build trust and enable smooth execution of marketing activity for the business.
  • Analytical skills, with the ability to deliver and report on multiple projects in various stages of the campaign lifecycle.
  • Data-first thinker who uses a fact-based approach to present data that delivers business, customer, campaign insights.
  • Degree in Business, Economics, Marketing or similar.
  • Advanced Level in written and spoken English.
  • A high standard of influencing skills with senior business colleagues.
  • Management of Google Suite package.

Responsibilities

  • Develop and execute the full marketing strategy and plan for our products and solutions;
  • Develop campaign plans, which include advertising, promotion, events, roundtables, stakeholder engagement, sales collateral and internet/digital marketing.
  • Own and deliver the Product Go to Market strategy, delivery and results including roadmap and dashboard related to prospect and client engagement for all new and legacy products.
  • Engage closely with the Product Managers & sales to align on priorities and key messaging recognising the sectors in which we operate and the product features/capabilities we provide.
  • Collaborate with other teams/agencies to help define and deliver effective prospect and customer marketing initiatives.
  • Work with the global web centre of excellence team to optimise and manage website contents.
  • Ensure that Iberia product contents align with the brand strategy and meets accessibility standards.
  • Post-Mortem Analysis to optimise future results campaigns to support the business in meeting ambitious growth targets.

FAQs

What is the primary role of the Product Marketing Manager?

The primary role of the Product Marketing Manager is to lead the design and delivery of marketing campaigns, shape core value propositions, and drive engagement throughout the product and feature development process.

What kind of experience is required for this position?

The position requires 7+ years of experience in B2B Product Marketing, Digital Marketing, and similar roles within banking entities and financial institutions.

What specific skills should a candidate possess?

Candidates should possess excellent problem-solving skills, strong analytical abilities, experience in data-driven marketing, and the ability to develop and execute full marketing strategies and plans.

How does the Product Marketing Manager collaborate with other teams?

The Product Marketing Manager engages closely with Product Managers and sales teams to align on priorities and key messaging, and collaborates with other teams and agencies to deliver effective marketing initiatives.

Is there a specific education requirement for this role?

Yes, a degree in Business, Economics, Marketing, or a similar field is required.

What language proficiency is necessary for this job?

Advanced proficiency in written and spoken English is required for this position.

How will performance be evaluated for this role?

Performance will be evaluated based on the successful execution of marketing strategies, the effectiveness of campaigns, and the ability to meet ambitious growth targets through post-mortem analysis.

What type of marketing channels should a candidate be familiar with?

Candidates should have a high level of knowledge about traditional and digital marketing channels, including advertising, promotion, events, and social media marketing.

What sets a candidate apart in this position?

A high standard of influencing skills with senior business colleagues and management of the Google Suite package could set a candidate apart.

What does "Post-Mortem Analysis" involve in this role?

Post-Mortem Analysis involves evaluating the results of marketing campaigns to identify successes and areas for improvement, which supports future campaigns in meeting business objectives.

Finance
Industry
10,001+
Employees

Mission & Purpose

Equifax is a global data analytics company that specialises in providing consumer credit reporting and risk assessment services. They collect and analyse vast amounts of consumer and business data to generate credit scores, produce credit reports, and offer solutions for identity verification, fraud detection, and risk assessment. Equifax's ultimate mission is to help businesses and consumers make informed decisions by leveraging data and insights. Their purpose is to provide trusted and accurate information to support lending decisions, enable responsible financial behaviour, and mitigate risks for businesses. Equifax aims to empower businesses and individuals with the tools and knowledge necessary to navigate the credit landscape, protect against fraud, and make sound financial decisions. They strive to uphold data security and privacy standards while delivering innovative solutions that contribute to a more transparent and efficient financial ecosystem.