FAQs
What is the primary role of the Product Marketing Manager?
The primary role of the Product Marketing Manager is to lead the design and delivery of marketing campaigns, shape core value propositions, and drive engagement throughout the product and feature development process.
What kind of experience is required for this position?
The position requires 7+ years of experience in B2B Product Marketing, Digital Marketing, and similar roles within banking entities and financial institutions.
What specific skills should a candidate possess?
Candidates should possess excellent problem-solving skills, strong analytical abilities, experience in data-driven marketing, and the ability to develop and execute full marketing strategies and plans.
How does the Product Marketing Manager collaborate with other teams?
The Product Marketing Manager engages closely with Product Managers and sales teams to align on priorities and key messaging, and collaborates with other teams and agencies to deliver effective marketing initiatives.
Is there a specific education requirement for this role?
Yes, a degree in Business, Economics, Marketing, or a similar field is required.
What language proficiency is necessary for this job?
Advanced proficiency in written and spoken English is required for this position.
How will performance be evaluated for this role?
Performance will be evaluated based on the successful execution of marketing strategies, the effectiveness of campaigns, and the ability to meet ambitious growth targets through post-mortem analysis.
What type of marketing channels should a candidate be familiar with?
Candidates should have a high level of knowledge about traditional and digital marketing channels, including advertising, promotion, events, and social media marketing.
What sets a candidate apart in this position?
A high standard of influencing skills with senior business colleagues and management of the Google Suite package could set a candidate apart.
What does "Post-Mortem Analysis" involve in this role?
Post-Mortem Analysis involves evaluating the results of marketing campaigns to identify successes and areas for improvement, which supports future campaigns in meeting business objectives.