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Product Marketing Manager, Emerging Solutions

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Xsolla

29d ago

  • Job
    Full-time
    Mid Level
  • Berlin
  • Quick Apply

AI generated summary

  • You need 3+ years of B2B product marketing experience in fintech/gaming, strong project management skills, and proficiency in relevant tools. Excellent English communication and data analysis skills are essential.
  • You will conduct market research, develop go-to-market strategies, create content assets, launch campaigns, and produce training materials to ensure product success and effective partner communication.

Requirements

  • 3+ years of product marketing experience (B2B) in the fintech and / or gaming industries;
  • Bachelor's degree or higher in marketing, product management, communications, PR, business analytics, or related field.
  • A proven track record of successful B2B marketing campaigns in the fintech / gaming industries with clear metrics to measure the effectiveness of these campaigns.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and prioritize to meet the deadlines.
  • Comfortable working with G-suite, Jira, Confluence, Miro, Figma, and other tools to manage projects across global teams.
  • Ability to track and analyze data and measure the success of the campaigns;
  • Customer-centric mindset to develop marketing strategies that address the needs and pain points of the target audience.
  • Excellent written and strong presentation skills in English (B2 or above).
  • Excellent communication skills and ability to collaborate and lead cross-functional teams.

Responsibilities

  • Conduct market researches, partner surveys, customer interviews, and competitor researches to make informed decisions about the product positioning and influence the product strategy.
  • Work closely with business heads, SMEs, and product teams to identify the product market fit and build the messaging that resonates with the target audience and differentiates the products and solutions from the competition.
  • Develop and execute go-to-market strategy (B2B) that coincides with product goals and objectives as well as the objectives set by the business.
  • Create strong marketing briefs to be used by the integrated marketing team, production teams, and external marketing agencies in their execution of projects and marketing campaigns.
  • Create various types of content assets, including but not limited to pitch decks, emails, ebooks, blogs, one-pagers, booklets, videos, speaking engagement scripts, landing pages, and more.
  • Launch paid and organic marketing campaigns across multiple channels, measure their effectiveness, and make data-driven decisions to optimize the campaigns.
  • Develop training materials, educational content, and product demos to help business development, account management, and integration teams grow their product expertise and be successful when communicating with partners.

FAQs

What is the primary responsibility of the Product Marketing Manager at Xsolla?

The primary responsibility is to build product positioning that resonates with the target audience and develop a go-to-market strategy to drive product growth for emerging solutions in the fintech and gaming industries.

What industries should candidates have experience in?

Candidates should have experience in the fintech and/or gaming industries, particularly in B2B marketing.

What is the required experience for this position?

The position requires at least 3+ years of product marketing experience in the fintech and/or gaming industries.

What type of degree is preferred for candidates applying for this role?

A bachelor's degree or higher in marketing, product management, communications, PR, business analytics, or a related field is preferred.

What tools and software should candidates be comfortable using?

Candidates should be comfortable using G-suite, Jira, Confluence, Miro, Figma, and other tools to manage projects across global teams.

How does Xsolla support employees' professional development?

Xsolla supports professional development through in-house training, independent study, conference attendance, and higher education opportunities, alongside personalized career roadmaps developed in partnership with managers.

What kind of marketing campaigns will the Product Marketing Manager focus on?

The Product Marketing Manager will focus on developing and executing successful B2B marketing campaigns that coincide with product goals and business objectives.

Will the role require collaboration with other teams?

Yes, the role requires collaboration with various teams, including product, marketing, production, and design, as well as communication with key stakeholders such as business heads and marketing directors.

What benefits does Xsolla offer its employees?

Xsolla offers an unlimited Flexible Time Off policy, 28 paid holidays each year, and a comprehensive Benefits Program aimed at promoting the physical, mental, and emotional well-being of full-time employees.

Is prior experience in the video game industry beneficial for this role?

Yes, any video game-related industry experience, whether B2B or B2C, is considered beneficial for this role.

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Xsolla

Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games.

Entertainment & Media
Industry
501-1000
Employees
2005
Founded Year

Mission & Purpose

Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the video game industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, Beijing, Kuala Lumpur, and cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Ubisoft, Epic Games, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, Pearl Abyss, NCSoft, and more.