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Product Marketing Manager I, Membership

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Uber

12d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • New York

AI generated summary

  • You should have 5+ years in go-to-market and growth strategies, 2+ in consumer product marketing, and experience in messaging, partnerships, and global markets, with strong strategic and communication skills.
  • You will execute Membership marketing initiatives, lead go-to-market plans, manage projects, collaborate cross-functionally, craft messaging, solve problems, and track campaign performance.

Requirements

  • 5+ years experience delivering highly successful go to market, engagement and growth strategies and programs for consumers
  • 2+ years specifically in consumer product marketing, ideally in the tech industry
  • Experience developing messaging, positioning, and GTM strategies with measurable business outcomes.
  • Proven ability to work highly cross-functionally with marketing, operations, product, research, and international teams.
  • Experience working in membership programs, consumer marketing, partnerships, or large-scale marketing campaigns.
  • Familiarity with subscription-based services, loyalty programs, or consumer engagement strategies.
  • Experience working across global markets and time zones.
  • Deep empathy for the consumer and a passion for building compelling product experiences.
  • Ability to work independently while managing multiple priorities in a dynamic, fast-moving environment.
  • Strong strategic thinking paired with exceptional execution and project management skills.
  • Strong verbal and written communication; able to clearly present strategies and decisions to diverse stakeholders.

Responsibilities

  • Membership Product Marketing: Own the end-to-end execution of Membership-related product marketing initiatives, including new benefits, consumer campaigns, partnerships, and engagement programs.
  • Strategic Go-to-Market Execution: Develop and lead strategic GTM plans for Membership and related consumer products-ensuring impact across awareness, conversion, and retention. Be a driver of go-to-market excellence across the team.
  • Project Leadership: Take full ownership of key marketing initiatives, working independently to move projects from concept through execution, while managing details and timelines along the way.
  • Cross-Functional Collaboration: Collaborate with product, operations, channel marketing, research, and regional teams to execute initiatives that support Membership and broader consumer programs.
  • Global Leadership in Insights: Craft the learning agenda in partnership with research teams and use insights to inform and guide ongoing product development, regional marketing, and central engagement programs.
  • Messaging & Positioning: Develop compelling positioning and messaging grounded in user needs, business objectives, and competitive insights.
  • Agility & Problem Solving: Operate with agility in a fast-paced environment; solve problems creatively and efficiently across teams and timelines.
  • Impact Tracking: Monitor and report on the performance of campaigns and launches; continuously improve based on learnings and feedback loops.

FAQs

What is the main responsibility of the Product Marketing Manager I for Membership?

The main responsibility is to own Membership product marketing projects from start to finish, including product launches, go-to-market strategies, and consumer campaigns.

What kind of experience is required for this position?

The position requires 5+ years of experience in delivering successful go-to-market, engagement, and growth strategies for consumers, and at least 2+ years specifically in consumer product marketing, ideally in the tech industry.

What qualifications are preferred for applicants?

Preferred qualifications include experience with membership programs, familiarity with subscription-based services or loyalty programs, experience working across global markets, and strong strategic thinking and project management skills.

Will the candidate have opportunities to collaborate with other teams?

Yes, the candidate will collaborate with product, operations, channel marketing, research, and regional teams to execute initiatives that support the Membership and broader consumer programs.

What is the salary range for this role?

The salary range for this role is USD$135,000 per year - USD$150,000 per year, depending on the location (New York, NY or San Francisco, CA).

Is this role remote or in-office?

This role supports remote work but operates in a hybrid format.

What kind of campaigns will the Product Marketing Manager be involved in?

The Product Marketing Manager will be involved in campaigns related to Membership, including new benefits, consumer outreach, partnerships, and engagement programs.

How will the success of the marketing initiatives be tracked?

Success will be monitored and reported on through performance tracking of campaigns and launches, along with continuous improvement based on learnings and feedback loops.

What skills are essential for this role?

Essential skills include strong project management, agility in problem-solving, the ability to work independently, effective communication, and a deep empathy for the consumer.

Are there any equity or bonus programs associated with this position?

Yes, the role is eligible for Uber's bonus program and may include equity awards and other types of compensation.

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Uber

We reimagine the way the world moves for the better.

Technology
Industry
10,001+
Employees
2009
Founded Year

Mission & Purpose

We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now. The idea for Uber was born on a snowy night in Paris in 2008, and ever since then our DNA of reimagination and reinvention carries on. We’ve grown into a global platform powering flexible earnings and the movement of people and things in ever expanding ways. We’ve gone from connecting rides on 4 wheels to 2 wheels to 18-wheel freight deliveries. From takeout meals to daily essentials to prescription drugs to just about anything you need at any time and earning your way. From drivers with background checks to real-time verification, safety is a top priority every single day. At Uber, the pursuit of reimagination is never finished, never stops, and is always just beginning.

Culture & Values

  • Go get it

    Bring the mindset of a champion. Our ambition is what drives us to achieve our mission. How we define a champion mindset isn’t based on how we perform on our best days, it’s how we respond on the worst days. We hustle, embrace the grind, overcome adversity, and play to win for the people we serve. Because it matters.

  • Trip obsessed

    Make magic in the marketplace. The trip is where the marketplace comes to life. The earner, rider, eater, carrier and merchant are the people who connect in our marketplace - and we see every side. This requires judgment to make difficult trade-offs, blending algorithms with human ingenuity, and the ability to create simplicity from complexity. When we get the balance right for everyone, Uber magic happens.

  • Build with heart

    We care. We work at Uber because our products profoundly affect lives and we care deeply about our impact. Putting ourselves in the shoes of the people who connect in our marketplace helps us build better products that positively impact our communities and partners. Our care drives us to perfect our craft.

  • Stand for safety

    Safety never stops. We embed safety into everything we do. Our relentless pursuit to make Uber safer for everyone using our platform will continue to make us an industry leader for safety. We know the work of safety never stops, yet we can and will challenge ourselves to always be better for the communities we serve.

  • See the forest and the trees

    Know the details that matter. Building for the intersection of the physical and digital worlds at global scale requires seeing the big picture and the details. Knowing the important details can change the approach, and small improvements can compound into enormous impact over time.

  • One Uber

    Bet on something bigger. It’s powerful to be a part of something bigger than any one of us, or any one team. That’s why we work together to do what’s best for Uber, not the individual or team. We actively support our teammates, and they support us - especially when we hit the inevitable bumps in the road. We say what we mean, disagree and commit, and celebrate our progress, together.

  • Great minds don't think alike

    Diversity makes us stronger. We seek out diversity. Diversity of ideas. Identity. Ethnicity. Experience. Education. The more diverse we become, the more we can adapt and ultimately achieve our mission. When we reflect the incredible diversity of the people who connect on our platform, we make better decisions that benefit the world.

Benefits

  • Comprehensive Healthcare

  • Flexible Work

  • Uniquely Uber

  • Health & Wellness