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Product Marketing Specialist

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Carrier

17d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • Bangalore

AI generated summary

  • You need an MBA, 3-5 years in B2B marketing, strong communication and analytical skills, content marketing experience, and familiarity with digital tools and trends.
  • You will create marketing collateral, execute content campaigns, collaborate with product teams for sales enablement, support events, develop presentations, and maintain performance reporting.

Requirements

  • MBA – Marketing, Prior work experience in a Prior work experience in an IT/PaaS organization (B2B) is a plus
  • Minimum of 3 to 5 years of experience in the below areas.
  • Excellent spoken and written communication skills (in English)
  • Excellent analytical and presentation skills, with an eye for detail
  • An understanding of B2B marketing with a passion to learn more
  • Ability to take ownership and work independently in a fast-paced, collaborative environment. Ability to build relationships and collaborate with globally distributed stakeholders.
  • Strong organization and prioritization skills, ability to switch between multiple projects while moving the needle forward on each of them.
  • Prior experience in launching new products or new markets is a strong plus
  • You are organized and self-disciplined, with the ability to meet tight deadlines
  • Experience with content marketing. Prior work with long form content such as brochures, case studies, is a must. While we do work with content writers, a lot of our content gets developed internally as well, which needs reviews and guidance to meet our requirements. Ability to write compelling ad and email copy is a great plus.
  • Digital marketing experience is a plus. An understanding or SEO best practices and a strong grasp of the nuances of popular channels such as LinkedIn, X and Facebook.
  • Experience in launching the use of AI enabled tools to complete projects such as development of content, personalizing content for certain personas, analyzing performance of campaigns.
  • Ability to prepare slides to show concepts or key messages in MS PowerPoint is a must.
  • Understanding or experience of using HubSpot for marketing automation is a plus.
  • Experience of preparing, conducting webinars and promoting them is a plus.
  • Ability to handle agencies to complete projects: Ability to draft briefs for agencies and work with multiple agencies to ensure goals are met.
  • Up to date with the latest trends and best practices in online marketing and measurement.

Responsibilities

  • For a set of products and productized services: Create compelling sales and marketing collateral (e.g., e-mails, brochures, case studies, blog posts, videos, web page content) to create awareness and support acquiring and nurturing leads.
  • Lead end-to-end execution of integrated content marketing campaigns: targeting and segmentation, planning, writing and development, publishing, reporting, and optimization
  • Work closely with product development team to understand existing and new product and with related teams to ensure sales enablement material is of a high standard and is in line with legal and brand guidelines.
  • Working with Carrier WHQ Marketing teams and other stakeholders for necessary approvals.
  • Support marketing activities in target geos – product launches at events, tradeshow participation, webinars, etc.
  • Marketing communications: Developing select PowerPoint slides/ presentations, for internal and external audiences.
  • Maintaining marketing performance reporting.

FAQs

What is the job title for this position?

The job title is Product Marketing Specialist.

Where is the job location?

The job is located at RGA Tech Park, 2nd floor Block-2, Survey # 31/1, Chikkannhelli Village, Varthur Hobli, Bangalore East Taluk, Bangalore - 560035, India.

Is this position full-time or part-time?

This position is full-time.

What type of products will the Product Marketing Specialist work with?

The Product Marketing Specialist will work with a set of products and productized services related to digital solutions for the commercial building industry.

What qualifications are preferred for this role?

An MBA in Marketing and prior work experience in an IT/PaaS organization (B2B) is preferred.

How many years of experience are required for this position?

A minimum of 3 to 5 years of relevant experience is required.

What digital marketing tools or knowledge is preferred for this role?

Experience with digital marketing, SEO best practices, and familiarity with popular channels such as LinkedIn, X, and Facebook is preferred.

Will the candidate collaborate with other teams?

Yes, the candidate will work closely with global Carrier Abound business development teams and product teams.

What are the key responsibilities of the Product Marketing Specialist?

Key responsibilities include creating sales and marketing collateral, executing integrated content marketing campaigns, supporting marketing activities, and maintaining marketing performance reporting.

Is there any flexibility in the work schedule?

Yes, Carrier follows a flexible work model that allows employees to work remotely 20-25% of the time in alignment with the company's philosophy.

What kind of skills are essential for this role?

Essential skills include excellent communication, analytical and presentation skills, the ability to manage multiple projects, and a good understanding of B2B marketing.

What kind of benefits does Carrier offer?

Carrier offers flexible schedules, parental leave, professional development opportunities, and an Employee Assistance Programme.

Does Carrier have a commitment to diversity and inclusion?

Yes, Carrier is committed to creating an environment where employees feel they belong and promotes diversity and inclusion as the engine for growth and innovation.

Is previous experience with AI-enabled tools required?

While not strictly required, experience in using AI-enabled tools for content creation and campaign analysis is a strong plus.

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Carrier

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to making the world safer, sustainable and more comfortable for generations to come. From the beginning, we’ve led in inventing new technologies and entirely new industries. Today, we continue to lead because we have a world-class, diverse workforce that puts the customer at the center of everything we do.