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Product Marketing- Totaline

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Carrier

Dec 25

Applications are closed

  • Job
    Full-time
    Junior & Mid Level
  • Gurgaon

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Requirements

  • 1-3 Years experience in Product Marketing
  • Candidate from Appliance Industry is preferred

Responsibilities

  • Identify product gaps & opportunities in current product lineup
  • Evaluate market segments size, Carrier SoW, GM% by segment and potential expansion areas
  • Benchmark key competitors: Evaluate pricing & define positioning for our brand
  • Identify product gaps
  • USP identification
  • Lead Product development while collaborating with sourcing team
  • Initiate & own business case to introduce new products aimed at increasing revenue & margin %
  • Provide pricing / cost indications, volume mix & forecast revenue & margin %
  • Lead GTM strategy for New Products
  • Product brochures / collaterals / Selling tools / Price List
  • Discounting mechanisms
  • Promotion & Marcomm
  • Trainings – internal & external
  • Understand the impact of Macro Economic factors on the business, identify growth opportunities
  • Develop core product positioning & GTM strategy
  • Sustain product performance throughout lifecycle with market interventions
  • Expand digital footprint & track updates on website / social handles
  • Work closely with business leaders / BUH to formulate & streamline channel strategy for Totaline Business
  • Periodic evaluation of business performance vs plan
  • Manage channel policy for engaging the partners to drive business growth
  • Manage channel schemes & evaluate key volume & pricing triggers for revenue expansion
  • Benchmark the schemes and offerings of competitors to channel partners

FAQs

What is the job title for this position?

The job title is Product Marketing - Totaline.

Where is the job location?

The job is located in Narsingpur, Kherki Daula Post, Delhi Jaipur Road, Gurgaon - 122004 (Haryana), India.

What type of employment is offered for this role?

This position is a full-time role.

What are the key responsibilities associated with this position?

Key responsibilities include product strategy and management, growth strategy, and channel strategy, including tasks like identifying product gaps, developing GTM strategies, and managing channel policies.

What qualifications are required for this role?

A candidate should have 1-3 years of experience in product marketing, and experience in the appliance industry is preferred.

What benefits does Carrier offer to its employees?

Carrier offers competitive benefits programs, flexible schedules, parental leave, professional development opportunities, and an Employee Assistance Programme.

Is Carrier an equal opportunity employer?

Yes, Carrier is an Equal Opportunity/Affirmative Action Employer, ensuring that all qualified applicants receive consideration without regard to protected characteristics.

What kind of training is provided for this position?

Training for this position includes both internal and external training opportunities related to product management and marketing efforts.

How does Carrier prioritize employee engagement and development?

Carrier aims to create a great workplace by promoting employee engagement, fostering teamwork, and providing best-in-class programs for career development while actively listening to employee feedback.

Can I apply for this position if I have experience outside the appliance industry?

While experience in the appliance industry is preferred, candidates with relevant product marketing experience from other industries may still be considered based on their qualifications and skills.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to making the world safer, sustainable and more comfortable for generations to come. From the beginning, we’ve led in inventing new technologies and entirely new industries. Today, we continue to lead because we have a world-class, diverse workforce that puts the customer at the center of everything we do.

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