FAQs
What is the role of the Product Owner in the Marketing Automation B2B & HCP team?
The Product Owner is responsible for developing and implementing a marketing automation product strategy and roadmap that aligns with business objectives, overseeing the HCP engagement digital experience, and ensuring effective collaboration across teams to enhance customer engagement.
What qualifications are required for this position?
A Master's degree in computer science, Information Systems, Marketing, or a related field is required, along with 5-7+ years of experience as a product owner in marketing automation or related technologies, preferably with Salesforce Marketing Cloud.
Is experience in FMCG or FMCH necessary for this role?
While not mandatory, experience in FMCG or FMCH is considered a plus and can be beneficial for understanding the commercial and marketing landscape.
What specific technologies should candidates be familiar with?
Candidates should have a strong understanding of B2B marketing automation concepts, processes, and technologies, especially Salesforce Marketing Cloud.
Are there opportunities for professional growth in this role?
Yes, Sanofi provides an environment for individuals to thrive and grow, with opportunities to innovate and contribute to impactful marketing strategies.
What is the importance of data protection regulations in this job?
Familiarity with data protection regulations (e.g., GDPR) is crucial to ensure compliance with data privacy standards in marketing campaigns.
What skills are emphasized for this position?
Key skills include relationship-building, analytical abilities, attention to detail, and the ability to communicate effectively with diverse audiences.
What are the main responsibilities of the Product Owner?
Responsibilities include developing marketing automation strategies, collaborating with business teams, measuring performance, supporting automated workflows, and ensuring a positive HCP engagement experience.
How does Sanofi approach diversity and inclusion?
Sanofi is committed to providing equal opportunities to all and has initiatives to promote diversity, equity, and inclusion within the workplace.
Does the role involve cross-functional collaboration?
Yes, the role requires collaboration across various teams, including Sales, Marketing, and Digital, to achieve strategic objectives.
What is the expected work location for this position?
The position is based in Hyderabad.