Logo of Huzzle

Home

Matches

Explore

Manage

Program Leader, Marketing & Sales Enablement

image

Uber

19d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • San Francisco

AI generated summary

  • You need 5+ years in B2B marketing, sales enablement, and program management, with skills in digital marketing, SEO/SEM, and data labeling. Excellent communication, project management, and a degree required.
  • You will manage integrated marketing campaigns, create content, coordinate with teams, analyze performance, optimize digital efforts, and oversee events to drive lead generation and engagement.

Requirements

  • 5+ years of experience in Program Management (B2B marketing, Sales Enablement and or relatable field)
  • Experience in digital marketing, social media strategy, and or SEO (search engine optimization) / SEM (search engine marketing)
  • Bachelor's degree
  • 6+ years of experience in B2B AI / Tech marketing
  • Experience managing end-to-end marketing campaigns and cross-functional teams is a must
  • Strong project management and organizational skills with the ability to juggle multiple campaigns simultaneously.
  • Strong writing and communication skills to develop content for various channels and collaborate with stakeholders
  • Experience in Data Labeling / Annotation
  • Proficient in marketing automation tools, CRM systems, and analytics platforms
  • Familiarity with AI/ML, data science, and technology industries is a plus
  • Master's degree in Marketing, Business, or a related field

Responsibilities

  • Plan, develop, and execute integrated marketing campaigns across digital, social media, email, and events to drive awareness, lead generation, and engagement.
  • Oversee marketing initiatives from concept through execution across various channels, including digital, social, email, events, and more.
  • Create detailed project timelines, track progress, and ensure campaigns meet deadlines and are delivered on budget.
  • Develop content strategies that align with business objectives and target audience needs.
  • Drive the creation and delivery of high-quality content for various formats such as blog posts, social media updates, case studies, white papers, webinars, and email campaigns.
  • Work closely with the sales, product, and customer success teams to ensure alignment on messaging, lead generation efforts, and go-to-market strategies.
  • Act as the primary point of contact for all marketing-related initiatives, coordinating efforts across different departments to ensure smooth project execution and alignment on business objectives.
  • Manage and optimize digital marketing efforts, including SEO and social media.
  • Develop social media strategies that build brand awareness and engage the AI/ML and tech communities.
  • Analyze performance metrics to continually optimize campaigns and tactics.
  • Coordinate and manage online and offline events, such as webinars, industry conferences, AI meetups, and user groups, to engage potential customers and promote Uber's capabilities.
  • Ensure post-event follow-ups and lead nurturing to convert engagement into opportunities.
  • Handle all event logistics, from planning and speaker coordination to attendee engagement and post-event follow-up to ensure lead nurturing.
  • Design targeted strategies to identify and convert key accounts into qualified leads, guiding them through the funnel.
  • Collaborate with the sales team to develop personalized nurturing programs that engage high-value accounts, progressively moving them closer to becoming customers.
  • Measure and analyze campaign performance, website traffic, and customer engagement to track ROI and adjust strategies accordingly.
  • Provide regular reporting to senior leadership on campaign performance and business impact.
  • Research and understand customer pain points, industry trends, and competitor activities to inform marketing strategies and tactics.
  • Work with the sales team to capture insights from prospects and customers to continuously refine messaging and strategies.

FAQs

What is the primary focus of the Program Leader, Marketing & Sales Enablement role?

The primary focus of the role is to manage and execute marketing campaigns from concept to completion, driving Uber AI Solution's marketing efforts across multiple channels to enhance brand visibility and generate high-quality leads.

What qualifications are required for this position?

The basic qualifications include 5+ years of experience in Program Management, experience in digital marketing and social media strategy, and a Bachelor's degree. Preferred qualifications include 6+ years of experience in B2B AI/Tech marketing and strong project management skills.

What types of marketing campaigns will I be responsible for?

You will be responsible for integrated marketing campaigns across digital, social media, email, and events to drive awareness, lead generation, and engagement.

Will I need to collaborate with other teams?

Yes, you will collaborate closely with sales, product, and customer success teams to ensure alignment on messaging, lead generation, and overall business objectives.

Is experience in AI/ML necessary for this role?

While it’s not a strict requirement, familiarity with AI/ML, data science, and technology industries is preferred and would be beneficial in this role.

How does the role contribute to Uber's overall mission?

This role contributes by facilitating the expansion of Uber's services to enterprises, aligning with the company's priority "Seed the Future" through the incubation of a new business line.

Are there opportunities for growth in this position?

Yes, this position offers opportunities for growth as you take ownership of marketing efforts that drive strategic initiatives within the company.

What is the salary range for this role?

For San Francisco, CA-based roles, the base salary range is USD$155,000 per year - USD$172,000 per year, along with eligibility for a bonus program and equity awards.

What type of content will I be creating?

You will create a variety of content including blog posts, social media updates, case studies, white papers, webinars, and email campaigns.

What tools or platforms will I be expected to use?

You should be proficient in marketing automation tools, CRM systems, and analytics platforms as part of executing and managing marketing campaigns.

image

Uber

We reimagine the way the world moves for the better.

Technology
Industry
10,001+
Employees
2009
Founded Year

Mission & Purpose

We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now. The idea for Uber was born on a snowy night in Paris in 2008, and ever since then our DNA of reimagination and reinvention carries on. We’ve grown into a global platform powering flexible earnings and the movement of people and things in ever expanding ways. We’ve gone from connecting rides on 4 wheels to 2 wheels to 18-wheel freight deliveries. From takeout meals to daily essentials to prescription drugs to just about anything you need at any time and earning your way. From drivers with background checks to real-time verification, safety is a top priority every single day. At Uber, the pursuit of reimagination is never finished, never stops, and is always just beginning.

Culture & Values

  • Go get it

    Bring the mindset of a champion. Our ambition is what drives us to achieve our mission. How we define a champion mindset isn’t based on how we perform on our best days, it’s how we respond on the worst days. We hustle, embrace the grind, overcome adversity, and play to win for the people we serve. Because it matters.

  • Trip obsessed

    Make magic in the marketplace. The trip is where the marketplace comes to life. The earner, rider, eater, carrier and merchant are the people who connect in our marketplace - and we see every side. This requires judgment to make difficult trade-offs, blending algorithms with human ingenuity, and the ability to create simplicity from complexity. When we get the balance right for everyone, Uber magic happens.

  • Build with heart

    We care. We work at Uber because our products profoundly affect lives and we care deeply about our impact. Putting ourselves in the shoes of the people who connect in our marketplace helps us build better products that positively impact our communities and partners. Our care drives us to perfect our craft.

  • Stand for safety

    Safety never stops. We embed safety into everything we do. Our relentless pursuit to make Uber safer for everyone using our platform will continue to make us an industry leader for safety. We know the work of safety never stops, yet we can and will challenge ourselves to always be better for the communities we serve.

  • See the forest and the trees

    Know the details that matter. Building for the intersection of the physical and digital worlds at global scale requires seeing the big picture and the details. Knowing the important details can change the approach, and small improvements can compound into enormous impact over time.

  • One Uber

    Bet on something bigger. It’s powerful to be a part of something bigger than any one of us, or any one team. That’s why we work together to do what’s best for Uber, not the individual or team. We actively support our teammates, and they support us - especially when we hit the inevitable bumps in the road. We say what we mean, disagree and commit, and celebrate our progress, together.

  • Great minds don't think alike

    Diversity makes us stronger. We seek out diversity. Diversity of ideas. Identity. Ethnicity. Experience. Education. The more diverse we become, the more we can adapt and ultimately achieve our mission. When we reflect the incredible diversity of the people who connect on our platform, we make better decisions that benefit the world.

Benefits

  • Comprehensive Healthcare

  • Flexible Work

  • Uniquely Uber

  • Health & Wellness