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Publisher Strategy Manager - Global Content

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TikTok

18d ago

  • Job
    Full-time
    Mid Level
  • Consulting
    Marketing
  • Los Angeles

AI generated summary

  • You need 4+ years in media, tech, or consulting, strong stakeholder alignment skills, content platform knowledge, strategy expertise, and an MBA or equivalent. Excellent communication is essential.
  • You will develop insights for publisher needs, liaise with cross-functional teams, conduct market research, and create financial models for investment and partnership opportunities.

Requirements

  • Minimum qualifications:
  • 4+ years of experience in the media, entertainment, technology, consulting and / or banking industries; with a demonstrable track record of corporate and / or product strategy projects
  • Proven experience building consensus and alignment among executive leadership
  • Deep understanding of the relationships between large rights holders and digital content platforms, including content creation, marketing and monetization
  • Holistic strategy skillset, including quantitative and qualitative research, insight synthesis, financial modeling and business case development
  • Preferred Qualifications:
  • Excellent written and verbal communication
  • Experience influencing cross-functional partners without direct authority
  • Familiarity with media and entertainment product development, features and mechanics
  • MBA or equivalent graduate degree

Responsibilities

  • Develop coherent recommendations and frameworks for complex and ambiguous business challenges, backed by holistic and comprehensive insights
  • Understand and champion the needs of publishers within TikTok, and drive business decisions that bring value to all stakeholders
  • Liaise between Product, Data Science, Operations, Marketing, Legal and Business Development teams to gather insights and facilitate consensus for key decisions
  • Conduct market research to identify trends about the future of publisher businesses and engagement models with platforms
  • Build financial models and business cases to greenlight investment and partnership opportunities

FAQs

What is the main responsibility of the Publisher Strategy Manager in the Content Strategy & Policy team?

The main responsibility is to help build consensus and alignment among executive leadership, identify mid-to-long term initiatives requiring strategic support, and assist with ongoing initiatives that span across multiple cross-functional teams.

What qualifications are required for this position?

The minimum qualifications include 4+ years of experience in media, entertainment, technology, consulting, or banking industries, a proven track record in corporate and product strategy projects, and deep understanding of relationships between large rights holders and digital content platforms.

What do you mean by "holistic strategy skillset"?

A holistic strategy skillset includes a combination of quantitative and qualitative research, insight synthesis, financial modeling, and business case development.

Is an MBA required for this role?

While an MBA or equivalent graduate degree is preferred, it is not explicitly required.

How does TikTok support diversity and inclusion in the workplace?

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives, promoting diverse voices that reflect the many communities they serve.

What type of market research will the Publisher Strategy Manager conduct?

The Manager will conduct market research to identify trends about the future of publisher businesses and engagement models with platforms.

Are there any incentives offered for this role?

Yes, this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.

What benefits does TikTok offer employees?

TikTok offers comprehensive benefits, including medical, dental, and vision insurance, paid personal time off, sick days, paid parental leave, mental health benefits, a 401K company match, and reimbursements for gym and cellphone services.

How much is the base salary range for the Publisher Strategy Manager position?

The base salary range for this position is $104,000 - $188,000 annually, depending on qualifications, skills, competencies, experience, and location.

Does TikTok provide accommodations for candidates with disabilities?

Yes, TikTok is committed to providing reasonable accommodations in the recruitment processes for candidates with disabilities and other protected reasons.

Entertainment & Media
Industry
10,001+
Employees
2017
Founded Year

Mission & Purpose

TikTok is a social media platform where users create and share short videos on various topics, including entertainment, education, and lifestyle. Their ultimate goal is to inspire creativity and bring joy to people's lives through engaging and entertaining content. TikTok's purpose is to provide a platform for self-expression and connection, fostering a global community where individuals can express themselves authentically and connect with others who share similar interests and passions.