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Regional Account Executive - AFH Direct Foodservice Accounts



14d ago

  • Job
    Mid Level
  • Sales & Business Development
  • Reading

AI generated summary

  • You need financial awareness, ambitious drive, cross-functional expertise, change management skills, strong communication and negotiation abilities, sales strategy knowledge, leadership qualities, analytical and IT proficiency, and exceptional multi-tasking capabilities.
  • You will own agenda execution, drive brand growth, develop customer plans, lead marketing and NPD initiatives, manage relationships, support revenue models, win new business, handle tender renewals, and track performance metrics.


  • Success in a Commercial role with strong financial awareness
  • Strong drive for results with a desire to succeed in an entrepreneurial culture
  • Cross-functional experience in order to leverage internal partnerships
  • Experience managing change: understands the measures required to drive sales performance of an organisation
  • Excellent communication skills - engage and influence multiple stakeholders to build strong internal and external relationships
  • Influencing and negotiation skills: ability to drive agenda within both customer and PepsiCo environment
  • Working with customers to identify needs and deliver winning solutions
  • Autonomous leadership of customer management & engagement
  • Well-developed analytical skills, combined with strong IT skills, including proficiency in Excel and PowerPoint
  • Strong ability to prioritise and multi-task


  • Own agenda and lead the execution across your direct Foodservice customer base, incorporating JBPs to grow core business and expand our brand footprint across Independent Foodservice
  • Own and develop customer wiring plans in collaboration with the Direct Foodservice NAM (including Buyers, Marketing, Telesales, RARA days, Sales Team engagement).
  • Execute marketing programmes, NPD and core range initiatives in line with channel strategy whilst driving the digital agenda within your customers
  • Manage and develop cross-functional and AFH sub-channel relationships both internally and externally, representing customer and channel at key internal forums
  • Support the development of the terms structure and revenue models in collaboration with internal x-functional teams
  • Lead the strategy to win new business in partnership with your customers and New Business team, lead and own the tender renewals across customer base.
  • Own monthly reporting across both internal and external metrics to track, diagnose and course correct performance


What is the primary focus of the Regional Account Executive - AFH Direct Foodservice Accounts role?

The primary focus of this role is to develop direct foodservice route to market customers in the Away From Home channel, managing a portfolio of National & Regional accounts, and working cross-functionally with internal and external partners to drive growth and expand brand footprint.

What qualifications are required for the Regional Account Executive - AFH Direct Foodservice Accounts role?

Qualifications for this role include success in a commercial role with strong financial awareness, cross-functional experience, excellent communication and negotiation skills, autonomous leadership abilities, and strong analytical and IT skills.

What benefits are offered by PepsiCo for this role?

PepsiCo offers a competitive salary, critical Illness cover, flexible working, discounted gym membership, health and wellbeing support, company pension, extended parental leave, opportunities for career progression, and a diverse and inclusive work environment.

How much time is spent engaging directly with customers in this role?

Approximately 60% of the Regional Account Executive's time in this role will be spent engaging directly with customers in the Away From Home channel.

How does PepsiCo support employee development and learning in this role?

PepsiCo encourages employee development and learning by providing opportunities for career progression, supporting continual learning, and promoting a culture of personal and professional growth. Employees are empowered to push themselves further and are provided with support for their development.

What makes you unique, makes us better.

Retail & Consumer Goods
Founded Year

Mission & Purpose

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.


  • Well-being

    We offer programs for you and your family to help you reach your personal physical, emotional and financial well-being goals.

  • Retirement Benefits

    Our savings and retirement benefits are designed to help you reach your future retirement goals.

  • Health and Insurance Benefits

    We’re committed to helping you and your family live a healthy lifestyle. Our medical options provide access to quality, affordable health care.