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Regional Communications Manager

  • Job
    Full-time
    Mid Level
  • Marketing
  • Quick Apply

AI generated summary

  • You need a Bachelor's degree, 3 years in communications, strong writing skills, social media experience, ability to travel, and comfort with media spokesperson duties.
  • You will manage media relations, implement social media strategies, support disaster communications, engage volunteers, and collaborate on marketing to promote the Red Cross mission.

Requirements

  • Education: Bachelor's degree required.
  • Experience: Minimum 3 years of related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field required.
  • Management Experience: N/A
  • Skills and Abilities: Good understanding of role and industry, apply specialized knowledge. Know what is expected in the role and expectations. Proficient in the role. Analyze possible solutions using standard procedures. Outstanding oral and written communication skills required, with proven knowledge of AP Style. Demonstrate effective critical thinking and strategic planning. Strong organizational and multi-tasking skills. Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Demonstrated experience managing professional social media platforms for an organization is required. Must be comfortable using website content management systems and other marketing tools. Willingness to serve as a media spokesperson required; experience as a spokesperson preferred. Strong teamwork and collaboration required. Ability to work on a team.
  • Travel: Travel may be required 10-25%. May vary by region. A valid driver's license is required.
  • Combination of candidate’s education and general experience satisfies requirements so long as the total years equate to description’s minimum education and general experience years combined (Management experience cannot be substituted).
  • Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel; and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. The work environment will consist of moderate noise (i.e. business office with computers, phones and printers, light traffic). The employee must have the ability to work in a small cubicle and have the ability to sit at a computer terminal for an extended period of time.

Responsibilities

  • Perform communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generations, and educate the public about how to access Red Cross services. Work in close collaboration with regional Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services staff to provide communication and marketing support. Provide support, development and/or leadership guidance to all volunteers.
  • Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State and local regulations.
  • Media Relations: Work with regional communications director, regional executive, executive director and others to execute determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc. Respond to local media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate. Required to serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons throughout the region, review support requests, and develop and execute an effective communications strategy.
  • Public Affairs and Crisis Communications: Support regional, divisional, and potentially national disaster public affairs activities. Provide training to regional disaster public affairs volunteers. May be required to deploy to support disaster response operations outside of home region or may be tasked to conduct public affairs volunteer training and development across the division.
  • Social Engagement: Implement a social media engagement strategy for the region that reflects the regional priorities in alignment with the enterprise-wide social media strategy. Produce relevant local content for regional web and social platforms.
  • Marketing Support: Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development. Encourage staff to be trained on and use Brand Central.
  • Internal Communications: Support development of strategic and change management communications.
  • Volunteer Engagement: Support the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team.

FAQs

What is the job title for this position?

The job title is Regional Communications Manager.

What qualifications are required for this role?

A Bachelor's degree and a minimum of 3 years of related experience in Communications, Journalism, Public Relations, Marketing, Public Affairs, or a related field are required.

Is travel required for this position?

Yes, travel may be required 10-25%, depending on the region.

What are the key responsibilities of the Regional Communications Manager?

Key responsibilities include managing media relations, supporting public affairs and crisis communications, implementing social media engagement strategies, providing marketing support, and engaging volunteers.

What skills and abilities are necessary for this role?

Required skills include outstanding oral and written communication, critical thinking, strong organizational skills, proficiency in Microsoft Office Suite, and experience managing social media platforms.

Is there a requirement to serve as a media spokesperson?

Yes, the position requires a willingness to serve as a media spokesperson, with experience as a spokesperson preferred.

What type of environment will I be working in?

The work environment consists of moderate noise typical of a business office with computers, phones, and printers.

What benefits are offered to employees of the American Red Cross?

Benefits include medical, dental, and vision plans, health and flexible spending accounts, PTO + holidays, 401K with a 5% match, paid family leave, employee assistance, and disability insurance.

How does the American Red Cross support diversity and inclusion?

The American Red Cross is committed to diversity in its workforce and promotes cultural competency, while offering various resource groups for employees and volunteers.

What opportunities exist for professional development?

Employees have the opportunity to learn, grow, and succeed while contributing to the mission of making a difference every day.

Where can I apply for this position?

You can apply for the position on the American Red Cross Candidate Home page.

We prevent and alleviate human suffering in the face of emergencies.

Non-profit
Industry
10,001+
Employees

Mission & Purpose

The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. Each day, thousands of people – people just like you – provide compassionate care to those in need. Our network of generous donors, volunteers and employees share a mission of preventing and relieving suffering, here at home and around the world. We roll up our sleeves and donate time, money and blood. We learn or teach life-saving skills so our communities can be better prepared when the need arises. We do this every day because the Red Cross is needed - every day.