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Regional Sales Manager, K12

  • Job
    Mid Level
  • Sales & Business Development
  • $60K - $85K
  • Quick Apply

AI generated summary

  • You must have Google Suite, SalesForce, and sales campaign experience, alongside strong communication skills, the ability to travel, and a growth mindset. Bonus for EdTech and Sandler experience.
  • You will schedule and conduct meetings, build new sales opportunities, manage a sales pipeline, travel within your territory, create and execute territory plans, manage enterprise solution sales, continually learn and improve selling skills, provide regular reporting, stay informed on competition, attend sales meetings and events, prepare presentations, negotiate contracts, upsell to existing clients.


  • Google Suite of Tools (Gmail, Docs, Sheets, Slides) skills - Required
  • SalesForce Reporting and Usage - Required
  • Develop and implement effective sales level campaigns/sequences using Sales Enablement Tools such as Outreach, Engagio, SalesForce and Seismic
  • Exhibit a willingness to travel 40% a year
  • Strong attention to detail
  • Excel at building and leveraging strong relationships
  • Excellent written and verbal communication skills
  • Bright, energetic professional with outstanding communication and interpersonal skills
  • Demonstrated ability to manage multiple tasks with shifting priorities and tight deadlines
  • Ability to work in an entrepreneurial environment
  • Self-driven and independent
  • Growth mindset
  • Bachelor’s degree required
  • Bonus points if you also have:
  • Sandler, Tableau, Gong, Outreach, DemandBase, and Seismic - will train
  • Microsoft Suite of Tools (Word, Excel, Powerpoint) skills - will train
  • Familiarity with Sandler Sales Methodology Training skills a plus
  • 3+ years of sales experience, preferably within an EdTech SaaS company
  • 3+ years of experience in an educational environment


  • Schedule five (5) “1st new meetings” per week.
  • Deliver five (5) “1st new meetings” per week.
  • Schedule and hold a weekly meeting with the corresponding SDR to plan and execute territory strategy for pipeline creation.
  • Build $20,000-$40,000 in new sales opportunities each week, depending on territory assignment.
  • Maintain all Current Quarter Opportunities with accurate contacts, close dates, and Firm Future Commitments (FFCs).
  • Make incremental progress to successfully attain annual quota by year-end.
  • Manage a fully ramped annual sales quota of $300,000, and a sales pipeline of $600,000 to $900,000.
  • Travel up to 40% within assigned territory.
  • Creating, Implementing, and Maintaining an annual territory plan
  • Executing a prospecting methodology as part of their regular routine
  • Managing an enterprise solution sale with a 6 to 12-month purchasing cycle and multiple buyers. Quarterbacking the sale through the entire sales process ending after the transition to an Account Manager.
  • Continually learning about new products and improving selling skills. The Regional Sales Manager (K12) is required to attend training events throughout the year and expected to participate in self-paced tutorial learning when appropriate.
  • Providing regular reporting of pipelines and forecasts using SalesForce.
  • Keeping abreast of competition, competitive issues, and products.
  • Attending and participating in sales meetings, product seminars, and trade shows.
  • Preparing written presentations, reports, and price quotations.
  • Conducting and managing contract negotiations.
  • Ability to upsell and sell additional products/services to existing clients.
  • Market
  • K12 (High Schools & Districts)
  • This is a full-time position


What is the primary audience for Parchment’s solutions in the K12 market?

The primary audience for Parchment’s solutions in the K12 market includes Registrars, Counselors, Directors of Student Services, IT Directors, and Assistant Superintendents.

What is the travel requirement for the Regional Sales Manager (K12) position?

The Regional Sales Manager (K12) is required to travel up to 40% within their assigned territory.

What are the key responsibilities of the Regional Sales Manager (K12)?

The key responsibilities of the Regional Sales Manager (K12) include creating new sales pipelines, managing new sales pipelines, and closing new sales pipelines in the K12 market. They are also responsible for driving net-new client adoption and cross-selling new products within K12 institutions.

What skills are required for the Regional Sales Manager (K12) position?

Skills required for the Regional Sales Manager (K12) position include proficiency in Google Suite of Tools, SalesForce reporting and usage, effective sales level campaigns/sequences, willingness to travel, attention to detail, relationship-building, communication skills, and the ability to manage multiple tasks.

What qualifications are preferred for the Regional Sales Manager (K12) position?

Preferred qualifications for the Regional Sales Manager (K12) position include familiarity with tools such as Sandler, Tableau, Gong, Outreach, DemandBase, and Seismic, as well as experience in EdTech SaaS sales and the educational environment.

Founded Year

Mission & Purpose

Instructure is a technology company that develops innovative software solutions for educational institutions and businesses. Their primary product, Canvas, is a widely used learning management system (LMS) that facilitates online teaching, learning, and administrative functions. Instructure's ultimate mission is to enhance education through modern technology, making learning more accessible and effective for students and educators alike. Their purpose is to empower teachers, administrators, and learners by providing tools that streamline educational processes and improve learning outcomes.

Culture & Values

  • Openness

    We’re open to new people, new ideas, and new opportunities. We strive to be collaborative in our projects, transparent about our intentions, and curious about how things work and how to make them better. Open minds open doors.

  • Relationships

    We're all about building meaningful relationships based on trust, respect, and mutual success, whether they're peer-peer, teacher-student, manager-employee, or company-customer. People come first.

  • Equality

    We aspire to offer an inclusive and welcoming culture, and we believe people deserve equal access to opportunities and resources. You can't have equality without equity.

  • Ownership

    We're all accountable for excellence in our work and our actions, and we stand behind our products and services. Say. Do. Repeat.

  • Simplicity

    Our software makes lifelong learning easier. We strive for clarity and ease of use across the board, from product design to communication to customer experience. Simpler is smarter.