FAQs
What is the job title for this position?
The job title is Remote Digital Marketing Specialist.
What company is hiring for this position?
Dental Care Alliance is hiring for this position.
What are the main responsibilities of the Digital Marketing Specialist?
The main responsibilities include tracking, analyzing, and reporting website, SEO, and paid analytics, managing local listings, and collaborating with the marketing team and agency partners.
What key performance indicator (KPI) will this role focus on?
A key KPI for this role will be new patient generation through organic and paid channels.
What digital marketing tools is the candidate expected to be comfortable with?
Candidates should be comfortable working in a CRM, similar to HubSpot, and with platforms like Social Sprout.
What social media platforms should the candidate have experience with?
The candidate should have experience posting to Facebook and Instagram.
What design tools is preferred for this position?
Experience with Canva, Photoshop, and/or Adobe Premiere is preferred for this role.
How many years of relevant work experience are required for this position?
The position requires two to three years of relevant work experience in the digital and social media marketing space.
What is the desired competency related to communication?
The desired competency is to communicate with the audience in mind, focusing on content, and to be thoughtful and articulate in both written and oral communication.
What is expected regarding punctuality and time management?
Candidates are expected to be reliable and punctual, fulfilling commitments on time that contribute to team goals.