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Research Analyst

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dentsu

13d ago

  • Job
    Full-time
    Junior & Mid Level
  • Data
    Media & Journalism
  • Milan
  • Quick Apply

AI generated summary

  • You need 1-3 years in media research, a scientific degree, software knowledge (e.g., Nielsen AQX), strong English, Excel skills, sports insights, teamwork, and attention to detail.
  • You will process TV media data, create forecasts, analyze trends, communicate with sales, and maintain databases related to advertising investments and audience projections.

Requirements

  • 1-3 years of experience within media research departments or industry companies.
  • Preferably a degree in scientific disciplines.
  • Knowledge of the main software used in the sector: AGB – Arianna; Mediasoft – Kubik, Nielsen – AQX; MCS Environment.
  • Knowledge of post-evaluation environments for Auditel data and TV campaigns.
  • Excellent knowledge of sports and the dynamics of football and motorsport events.
  • Ability to work independently and complete tasks according to provided instructions and with individual contributions.
  • Good knowledge of English – written and spoken.
  • Excellent knowledge of the MS Office environment – particularly Excel. Preferable capability to develop macros in Excel.
  • Excellent ability to use IT systems and knowledge of new AI systems (ChatGPT, Copilot).
  • Ability to work in a team.
  • Ability to maintain a positive attitude even during periods of high pressure while meeting deadlines.
  • Ability to perform work activities independently based on received instructions.
  • Attention to detail.

Responsibilities

  • Performs daily processing related to TV media information to produce informative reports.
  • Processes TV ratings information useful for forecasting, both editorial and advertising, to produce audience estimates and projections.
  • Interacts with operational groups for requests related to forecast and media information.
  • Communicates with sales agents for estimates and commercial policies.
  • Conducts trend analyses related to new consumption methods and the evolution of measurement systems to produce reports and identify key KPIs.
  • Produces media information presentations by interacting with operational groups and other media research units.
  • Produces analyses and reports on investments to facilitate the advertising expenditure estimation process.
  • Maintains the update of internal databases related to advertising investments.

FAQs

What is the main responsibility of a Research Analyst in this role?

The main responsibility is to analyze TV ratings to produce TV advertising estimates and interact with the TV forecast Supervisor.

What type of reports will the Research Analyst be expected to produce?

The Research Analyst will be responsible for producing informative reports related to TV media information, audience estimates, projections, and advertising expenditure analyses.

What kind of education or experience is required for this position?

A degree in scientific disciplines is preferred, along with 1-3 years of experience within media research departments or industry companies.

What software knowledge is essential for this role?

Essential software knowledge includes familiarity with AGB – Arianna, Mediasoft – Kubik, Nielsen – AQX, and MCS Environment.

Is knowledge of sports important for this position?

Yes, excellent knowledge of sports, particularly the dynamics of football and motorsport events, is required.

What personal skills are important for the Research Analyst role?

Important personal skills include teamwork, attention to detail, ability to work independently, and maintaining a positive attitude under pressure.

Will the Research Analyst need to interact with other departments?

Yes, the Research Analyst will need to interact with operational groups, sales agents, and other media research units for forecasts and media information.

What is the location of this job?

The location of this job is Milan.

What type of contract is being offered for this position?

A permanent contract is being offered for this position.

Are there any expectations regarding software development skills?

Preferable skills include the capability to develop macros in Excel and knowledge of new AI systems like ChatGPT and Copilot.

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

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