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Research & Insights Associate

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
  • $88.9K
  • New York City

AI generated summary

  • You need 2-4+ years marketing experience in ad tech, a talent for storytelling, strong data skills, and excellent communication to thrive in our fast-paced team. BA/BS required, MBA preferred.
  • You will lead product commercialization efforts, drive revenue through sales enablement, and collaborate across teams to launch IAS products successfully and drive adoption in the market.

Requirements

  • 2-4+ years' product marketing experience in advertising technology/media or related fields
  • Experience building and executing marketing and go-to-market plans and campaigns
  • Excellent storyteller; ability to craft and deliver compelling narratives and produce engaging content
  • Strong technical/product acumen, with the ability to translate complex concepts and capabilities into simple, clear, and concise messages
  • Strong analytical skills and a data-driven mindset, with experience in leveraging data to inform decisions
  • Superb communication skills, both verbal and written; naturally curious and adept at asking insightful questions
  • Proven ability to influence and motivate colleagues across a distributed and cross-functional team setup
  • Recognized self-starter with the ability to take initiative and thrive in a fast-paced, dynamic environment
  • BA/BS degree required, MBA or advanced degree preferred

Responsibilities

  • Product Commercialization:
  • Develop go-to-market plan and lead cross-functional and distributed teams to launch products to market
  • Become a subject matter expert on IAS’s solutions and partnerships to develop campaigns to generate demand and drive product adoption
  • Define buyer personas, their pain points, buying process, and criteria, and transfer knowledge to Product and Sales
  • Utilize market data to inform strategic decisions and product positioning
  • Develop compelling messaging and positioning for products that translate to one-sheets, decks, and email communications
  • Partner with broader marketing, product, sales, and customer teams to analyze market feedback and competitive intelligence globally to:
  • Keep IAS up-to-date with market trends and keep us ahead of the competition
  • Feed roadmap prioritization process
  • Identify monetization opportunities
  • Continuously gather and analyze customer feedback to inform product development and marketing strategies
  • Define, track, and report on OKRs associated with product launches to enable product adoption
  • Sales Enablement and Revenue Support:
  • Drive revenue by building simple and differentiated sales narrative tied to IAS’s value proposition and target market segments
  • Collaborate with Integrated Marketing, Comms, and Research teams to create compelling thought leadership content and sales collateral to drive product adoption
  • Work closely with the Sales Learning and Development team to develop and implement a training strategy that supports sales teams in effectively positioning IAS products
  • Key stakeholder and contributor to cross-functional product task forces, discussing short and long-term product strategy

FAQs

What is the main responsibility of a Research & Insights Associate in this role?

The main responsibility of a Research & Insights Associate in this role is to drive commercial success through data-driven analysis and marketplace intelligence, customer-centric messaging, and creative problem-solving for product commercialization efforts.

What experience is required for the Research & Insights Associate position?

The ideal candidate should have 2-4+ years of product marketing experience in advertising technology/media or related fields.

What skills are important for a Research & Insights Associate to have in this role?

Strong technical/product acumen, analytical skills, excellent storytelling ability, strong communication skills, and the ability to influence and motivate colleagues are important skills for a Research & Insights Associate in this role.

What educational background is required for the Research & Insights Associate position?

A BA/BS degree is required for the Research & Insights Associate position, while an MBA or advanced degree is preferred.

Integral Ad Science is a global leader in digital media quality.

Marketing & Advertising
Industry
501-1000
Employees
2009
Founded Year

Mission & Purpose

Integral Ad Science (IAS) is a company that specializes in providing digital advertising verification and optimisation solutions. They offer a comprehensive suite of tools and technologies that enable advertisers and publishers to ensure the quality, safety, and effectiveness of their digital advertising campaigns. IAS's ultimate mission is to create a transparent and trustworthy digital advertising ecosystem by combating fraud, ensuring brand safety, and maximising ad viewability and effectiveness. Their purpose lies in providing advertisers and publishers with the data-driven insights and tools they need to make informed decisions, optimise their ad placements, and protect their brands from fraudulent and non-compliant activities. Through their innovative technology and partnerships, IAS aims to drive accountability, improve ad experiences, and foster a sustainable and reliable digital advertising environment for all stakeholders involved.

Culture & Values

  • We Innovate

    We build cool stuff. Innovation is at the core of what we do. We build products, deliver solutions, and generate ideas that provide valuable functions for our customers.

  • We are Accountable

    We hold ourselves and each other accountable for our conduct with teammates and our customers. We take full ownership for our deliverables.

  • We are One Team

    We value and rely on each other. We are inclusive. We show up for each other, and we act with empathy and consideration for the benefit of the team. None of us succeeds if our team doesn’t succeed. So, we never say “that’s not my job.” #WeAreOneTeam

  • We Do The Right Thing

    We value and rely on each other. We are inclusive. We show up for each other, and we act with empathy and consideration for the benefit of the team. None of us succeeds if our team doesn’t succeed. So, we never say “that’s not my job.” #WeAreOneTeam

  • We are Customer Obsessed

    We put the customer front and center of everything that we do. Our customers’ success is our success

  • We Have a Bias For Action

    Speed matters in business. We move at high velocity and we privilege risk-taking.

Benefits

  • Healthcare

    Comprehensive health insurance

  • Flexible PTO

    Take what you need, when you need it

  • Retirement

    401k match in the U.S., country-specific pension plans

  • Parental Leave

    Full maternity and paternity leave

  • Community

    Volunteer opportunities

  • Celebrating Team Players

    Peer-nominated awards

  • Meals and Snacks

    Stocked kitchens to fuel your day

  • Team Events

    Frequent happy hours, parties, and outings