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Responsable Marketing Acquisition (F/H)

  • Job
    Full-time
    Senior Level
  • Marketing
  • Paris
  • Quick Apply

AI generated summary

  • You have 5+ years in B2B digital marketing/growth hacking, expertise in digital acquisition, web analytics, CRM, strong writing skills, and are fluent in English. Proactive and curious with digital tools.
  • You will implement acquisition strategies, manage lead journeys, deploy multichannel campaigns, create impactful content, nurture leads, analyze performance, and coordinate with cross-functional teams.

Requirements

  • De formation supérieure, vous disposez d’une expérience d’au moins 5 ans marketing digital / growth hacking, acquise en BtoB, idéalement dans un environnement de SaaS
  • Expertise avérée en acquisition digitale (SEA, SMO, social media)
  • Vision business indispensable
  • Maîtrise des outils de web Analytics et d’un CRM
  • Capacités rédactionnelles et sensibilité graphique
  • Vous êtes à l’aise avec les outils digitaux (connaissances en langage informatique appréciées) et autonome sur la mise en œuvre et l’optimisation de campagnes online
  • Anglais courant
  • Vous êtes curieux, force de proposition, autonome et proactif

Responsibilities

  • Mise en œuvre de la stratégie d’acquisition (ciblage, canal, message) permettant d’atteindre les objectifs du funnel (MQL/SQL/RDV)
  • Assurer le suivi du parcours du lead, de l’acquisition à la conversion par l’équipe commerciale
  • Déployer les campagnes de génération de leads multicanales (SEO, SEA, retargeting, emailing, display…) via les canaux online
  • Concevoir et diffuser des contenus marketing percutants pour augmenter la visibilité de nos solutions et générer du trafic vers le site
  • Assurer le nurturing des leads (notamment via Account Engagement) jusqu’à leur conversion
  • Tester, mesurer, analyser les performances
  • Coordonner et communiquer avec tous les intervenants de l’activité Logiciels (Ventes, Marketing, Editorial, Développement produit, Service Client…) pour garantir l’efficacité des plans d’actions end-to-end

FAQs

What is the main responsibility of the Responsable Marketing Acquisition at LexisNexis?

The main responsibility is to design and implement the marketing acquisition strategy, monitor results and profitability, and collaborate with team members to integrate tools and processes from the legal tech company Closd into the LexisNexis environment.

What qualifications are required for this position?

A candidate should have at least 5 years of experience in digital marketing or growth hacking, preferably in a B2B environment, ideally within SaaS. They should also have expertise in digital acquisition, a strong business vision, and proficiency in web analytics and CRM tools.

Is there a focus on work-life balance at LexisNexis?

Yes, LexisNexis encourages a healthy balance between work and personal life, offering various flexible and remote work options.

What benefits are offered to employees?

Employees receive several benefits including individual or family health insurance, employee benefits, meal vouchers, company profit-sharing, 27 paid vacation days plus RTT, and up to 10 days of remote work per month.

Is knowledge of the English language required for this role?

Yes, proficiency in English is required for the position.

How does LexisNexis ensure inclusivity and diversity in the workplace?

LexisNexis is committed to creating a fair and equitable work environment, embracing diversity, and providing equal opportunities regardless of race, gender, religion, or any other characteristic protected by law.

What kind of marketing campaigns will the Responsable Marketing Acquisition be responsible for?

The candidate will be responsible for deploying multi-channel lead generation campaigns, including SEO, SEA, retargeting, emailing, and display advertising.

What is the company culture like at LexisNexis?

The company culture focuses on innovation, collaboration, and the well-being of employees, emphasizing the importance of contributing positively to society and clients.

Are people with disabilities encouraged to apply for this position?

Yes, all positions at LexisNexis are open to individuals with disabilities, and the company welcomes requests for accommodations during the hiring process.

What types of marketing initiatives will the new hire be involved in?

The new hire will be involved in initiatives such as crafting impactful marketing content, nurturing leads, testing and analyzing campaign performances, and ensuring coordination with various stakeholders within the company.

A global provider of information-based analytics for professional and business customers across industries.

Technology
Industry
10,001+
Employees
1880
Founded Year

Mission & Purpose

RELX is a global provider of information-based analytics for professional and business customers across industries. We help scientists make new discoveries, doctors and nurses improve the lives of patients and lawyers win cases. We prevent online fraud and money laundering, and help insurance companies evaluate and predict risk. Our events enable customers to learn about markets, source products and complete transactions. In short, we enable our customers to make better decisions, get better results and be more productive. We do this by leveraging a deep understanding of our customers to create innovative solutions which combine content and data with analytics and technology in global platforms. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom almost half are in North America. We operate in four major market segments: Scientific, Technical & Medical; Risk & Business Analytics; Legal; and Exhibitions. Please note that RELX does not contact people through social media and offer them jobs or contracts. Please contact your local law enforcement agency if you have been victimized by a scammer. For careers, access https://www.relx.com/careers/why-relx