FAQs
What is the main responsibility of the Responsable Marketing Acquisition?
The main responsibility is to design and implement the marketing acquisition strategy, track results and profitability, and continuously improve the acquisition strategy in collaboration with key stakeholders.
What qualifications are required for the position?
Candidates should have at least 5 years of experience in digital marketing or growth hacking, preferably in a BtoB SaaS environment, along with expertise in digital acquisition and strong business vision.
What type of campaigns will the Responsable Marketing Acquisition be managing?
The role involves deploying multichannel lead generation campaigns through online channels such as SEO, SEA, retargeting, emailing, and display.
How does LexisNexis support employee well-being?
LexisNexis promotes a healthy work-life balance by offering flexible and remote work options, along with various benefits such as health insurance, paid time off, telework days, and a committed focus on employee happiness.
Are there opportunities for professional growth at LexisNexis?
Yes, LexisNexis emphasizes the importance of employee development and excellence in daily tasks, encouraging innovation and collaboration among team members.
What tools and skills are necessary for this position?
Mastery of web analytics tools, experience with CRM systems, digital campaign implementation and optimization skills, as well as strong writing and graphic sensitivity are essential for success in this role.
Is English proficiency required for this position?
Yes, a good command of English is required for effective communication and collaboration in this role.
What values does LexisNexis prioritize in the workplace?
LexisNexis is committed to diversity and inclusion, aiming to create a fair and equitable work environment where all employees feel valued and have equal opportunities.