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Retail Community Marketing Manager

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YETI

29d ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Austin
  • Quick Apply

AI generated summary

  • You need a bachelor's degree, 3+ years in community marketing, strong event planning skills, creativity, adaptability, excellent communication, and proficiency in Microsoft Office and social media.
  • You will build community programs, foster local partnerships, engage customers, support events, analyze data, and promote inclusivity while ensuring a seamless retail experience.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred.
  • 3+ years of experience in community marketing, influencer management, or a related role, preferably within retail.
  • Experience in event planning and execution, with a keen understanding of community engagement strategies.
  • Creative thinker with the ability to develop innovative strategies.
  • Passionate about community engagement and building relationships.
  • Adaptable and resilient, with a positive attitude towards challenges. Strong problem-solving skills and attention to detail.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders.
  • Strong organizational and time management skills, with the ability to prioritize and manage multiple tasks and projects simultaneously.
  • Ability to work independently and proactively, taking initiative to identify and address immediate gaps or opportunities.
  • Attention to detail, visual merchandising experience a plus.
  • Flexibility to travel, when necessary.
  • Ability to lift and move heavy objects and fixtures as needed.
  • Proficiency in Microsoft Office Suite and Social Media platforms.

Responsibilities

  • Collaborate with HQ cross functional partners, retail operations and store leadership to build the Community Guide program
  • Brings community strategy, through the pillars of community foundations, and customer experience to life.
  • Support establishing and managing key relationships (e.g., Community Guides, small business owners, etc.) to increase new customer acquisition and retention.
  • Engage with the local community to identify future Community Guides or partnership opportunities and to increase the store’s standing as a community hub and the authority for the outdoors.
  • Connect with customers on the retail floor to assess their unique needs, provide technical product education, and incorporate omnichannel programs into a seamless end-to-end guest experience.
  • Supports with the strategy, scaling and execution of experiential activations and maintaining visual expectations in store.
  • Attend, support, and/or host local and regional community events.
  • Execute the product seeding strategy through community partners and HQ.
  • Review relevant community business data and metrics to identify and share insights and recommendations with store leadership regarding community events, projects, or initiatives.
  • Contribute to a respectful and inclusive team environment by welcoming and celebrating differences to ensure a supportive, productive, and fun experience for all team members.

FAQs

What is the main responsibility of the Retail Community Marketing Manager at YETI?

The main responsibility is to support the YETI Retail Community Marketing strategy and Community Guide program, building and sustaining key relationships within the communities of YETI retail stores and key markets.

What qualifications are preferred for this role?

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field is preferred, along with 3+ years of experience in community marketing or influencer management, preferably within retail.

Is event planning experience required for this position?

Yes, experience in event planning and execution is required, along with a keen understanding of community engagement strategies.

Will the Retail Community Marketing Manager need to travel?

Yes, there is flexibility required to travel when necessary for community events and activations.

What attributes are important for this position?

Important attributes include being a creative thinker, passionate about community engagement, adaptable, resilient, and possessing excellent communication and interpersonal skills.

Are there physical requirements for this job?

Yes, the ability to lift and move heavy objects and fixtures as needed is required.

How does YETI approach diversity and inclusion?

YETI is committed to creating a diverse, equitable, and inclusive culture, embracing all applicants to bring their authentic selves to the company.

What skills are necessary for successful multitasking in this role?

Strong organizational and time management skills are necessary, with the ability to prioritize and manage multiple tasks and projects simultaneously.

What tools or software proficiency is expected for this role?

Proficiency in Microsoft Office Suite and social media platforms is expected for effective execution of responsibilities.

Will this role involve direct interaction with customers?

Yes, the role involves connecting with customers on the retail floor to assess their needs and provide technical product education.

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YETI

Manufacturing & Electronics
Industry
1001-5000
Employees
2006
Founded Year

Mission & Purpose

YETI is a company specializing in high-performance coolers, drinkware, and outdoor gear designed for adventurers and outdoor enthusiasts. Their mission is to build durable, premium products that enhance outdoor experiences and withstand tough conditions. YETI's purpose is to support those who seek adventure and excellence, offering products that combine rugged durability with innovative design to meet the needs of active lifestyles.

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