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Retention Marketing Manager

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ZOE

2mo ago

  • Job
    Full-time
    Junior & Mid Level
  • London
    Remote
  • Quick Apply

AI generated summary

  • You have 1-3 years in retention marketing, Braze and email CRM experience, strong copywriting skills, analytical mindset, and are highly organized with excellent collaboration abilities.
  • You will create engagement programs, manage onboarding emails, develop newsletters, feature products, run A/B tests, and collaborate on website improvements to boost membership sign-ups.

Requirements

  • Braze experience.
  • Experience working with US based consumers and companies would be considered a bonus.
  • Experience working with Email, Chat, App and SMS campaigns at scale.
  • Experience working niche customer segments in a health or science capacity.
  • DTC Subscription experience is ideal; some form of digital marketing a must.
  • 1-3 years of experience with lifecycle/CRM programs, ideally with high-growth DTC startups.
  • Strong understanding of email marketing best practices with email CRM experience.
  • Strong copywriting skills and you’ll receive some training on this ongoing too!
  • Analytical with strong understanding of A/B testing.
  • Understanding of customer communication best practices and compliance.
  • Highly organized with excellent project management skills.
  • Excellent written and verbal communication skills.
  • You’re a great collaborator: People love working with you.

Responsibilities

  • Create welcome, nurture, retention and winback programs for ZOE members.
  • Deeply understand our existing member audience segments, define new users and help shape their journey with ZOE.
  • Identify and prioritise engagement opportunities based on sizing impact, confidence and effort.
  • Own the strategy and execution of the onboarding nurture path (primarily email at the moment), from setting goals to developing the contact strategy and creative to measurement and optimisation.
  • Create the newsletter strategy, partnering with the Product, Brand Marketing and Coaching teams.
  • Find opportunities to feature all ZOE products (including new food products) in ZOE emails, newsletters and within the app experience.
  • Deploy NPS and Trustpilot campaigns to develop the social proof we need to further market the product beyond members and reach new audiences.
  • Run A/B tests and experiments to increase campaign performance.
  • Partner with the Product team to develop tests and experiments to improve the website experience and increase conversion rates for membership sign ups from visitors.

FAQs

What is the primary focus of the Retention Marketing Manager role?

The primary focus is to develop and execute retention marketing programs, improve member engagement, and enhance the overall experience for ZOE members.

Is experience with Braze required for this position?

Yes, Braze experience is required for the Retention Marketing Manager role.

What qualifications are preferred for candidates applying for this position?

Candidates should have 1-3 years of experience with lifecycle/CRM programs, preferably in high-growth DTC startups, and strong email marketing best practices.

Is prior experience with US-based consumers beneficial for applicants?

Yes, experience working with US-based consumers and companies would be considered a bonus.

Are there any specific skills highlighted as important for this position?

Strong copywriting skills, analytical skills with an understanding of A/B testing, and excellent project management skills are all important for this role.

What level of education or background is preferred for this job?

A background in digital marketing, particularly in direct-to-consumer subscription models, along with an interest in nutrition and health, is preferred.

How does ZOE measure the success of retention marketing initiatives?

Success is measured through engagement metrics, campaign performance, A/B testing results, and conversion rates from potential members to paid members.

What kind of benefits does ZOE offer its employees?

ZOE offers a comprehensive benefits package including stock options, remote work flexibility, paid time-off, enhanced parental leave, private healthcare, and wellness programs.

How does ZOE promote diversity and inclusion in its hiring process?

ZOE encourages candidates from underrepresented backgrounds to apply and is committed to ensuring a diverse team where everyone can be their authentic selves.

Can this position be flexible in terms of working hours or part-time arrangements?

Yes, while the position is advertised as full-time, ZOE is open to discussing part-time, job-share, or other flexible arrangements if required.

ZOE

We’re on a mission to improve the lives of millions.

Technology
Industry
51-200
Employees
2017
Founded Year

Mission & Purpose

ZOE is a nutritional science start-up on a mission to help people eat with confidence. Our name means “life” and we’re committed to helping people live it to their fullest by harnessing the power of scientific research, software engineering and artificial intelligence Our team tackles a range of complex product, engineering, data, logistics, UI/UX challenges that enable our customers to understand their unique biological response to food We are builders and lifelong learners - connected by a common desire to leverage our talent for helping the world Since our launch in 2017, we grew our team from 5 to 250 extraordinary individuals. Our products, insights and advice has been covered by many household media brands and we're only just beginning.