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Revenue Marketing Manager

  • Job
    Senior Level
  • Marketing
    Sales & Business Development
  • $80K - $90K
  • Quick Apply

AI generated summary

  • You need a Bachelor's degree, 5+ years of B2B demand gen experience in SaaS, a creative campaign background, strong reporting skills, organizational prowess, project management experience, effective communication skills, and a good sense of humor to be our Revenue Marketing Manager!
  • You will lead demand generation campaigns, analyze their impact on sales pipeline, collaborate with sales, manage budgets, and report key findings for improvement.


  • Bachelor’s degree in Business, Marketing, or a related field, MBA is a plus.
  • 5+ years of B2B demand generation experience in SaaS
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital.
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
  • A portfolio of produced marketing work is a plus
  • Exceptional organizational skills and attention to detail
  • Project management experience with the ability to manage multiple projects in various stages simultaneously
  • Ability to communicate effectively with all levels of management
  • Kindness and conscientiousness.
  • A good sense of humor :)


  • Serve as the campaign leader for the Higher Ed marketing team with these 5 core metrics:
  • 1) Awareness
  • 2) Acquisition Pipeline
  • 3) Pipeline progression
  • 4) Retention
  • 5) Growth Pipeline
  • Forecast, measure, analyze and report on the impact of the demand marketing activities on sales pipeline, bookings and sales cycle length.
  • Evaluate, select and manage outside vendor tactics, including webinars, that contribute to quarterly acquisition and growth programs.
  • Write ad copy and emails; design images in Canva or work with our In-house creative team as required.
  • Proactively engage with sales to determine sales needs and work with marketing. resources to develop training and content to enable sales to execute appropriate tactics
  • Communicate and educate other teams (particularly sales) regarding new and planned marketing activities.
  • Work with event, ABM, social and paid digital marketing to ensure a balanced demand program portfolio, adjusting as required.
  • Manage and adhere to the quarterly marketing budget.
  • Report key findings from campaigns and provide strategic suggestions to improve performance.
  • Collaborate with counterparts to share ideas, inspiration and strategies
  • Success Metrics:
  • Demand funnel KPIs/OKRs (volume, conversion, velocity, value)
  • Sourced and Influenced Pipeline
  • Sourced and Influenced Bookings
  • Account Engagement Score
  • Database Health (growth, quality, deliverability)
  • Cost per inquiry, cost per lead, etc.


What is the role of a Revenue Marketing Manager at Instructure?

The Revenue Marketing Manager at Instructure is responsible for generating new logo and customer growth pipeline for the Higher Education marketing team. They work closely with internal stakeholders across various departments, including events, account based marketing, digital media, and content marketing.

What are the key responsibilities of a Revenue Marketing Manager at Instructure?

Key responsibilities include serving as the campaign leader for the Higher Ed marketing team, forecasting, measuring, analyzing and reporting on demand marketing activities, evaluating and managing outside vendor tactics, writing ad copy and emails, proactively engaging with sales, managing the quarterly marketing budget, and collaborating with counterparts to share ideas and strategies.

What are the success metrics for a Revenue Marketing Manager at Instructure?

Success metrics for a Revenue Marketing Manager include demand funnel KPIs/OKRs, sourced and influenced pipeline, sourced and influenced bookings, account engagement score, database health, and cost per inquiry/lead.

What qualifications are required to become a Revenue Marketing Manager at Instructure?

To become a Revenue Marketing Manager at Instructure, candidates should have a Bachelor’s degree in Business, Marketing, or a related field, 5+ years of B2B demand generation experience in SaaS, experience in creative campaign development and execution, strong reporting capabilities, exceptional organizational skills, project management experience, and effective communication skills.

What benefits are offered to a Revenue Marketing Manager at Instructure?

Benefits for a Revenue Marketing Manager at Instructure include competitive salary and 401k, medical, dental, disability, and life insurance, HSA program, vision, voluntary life, and AD&D, paid time off and holidays, flexible work schedules, and fitness club memberships.

Is Instructure an Equal Opportunity Employer?

Yes, Instructure is an Equal Opportunity Employer and participates in E-Verify to ensure a diverse and inclusive work environment.

Founded Year

Mission & Purpose

Instructure is a technology company that develops innovative software solutions for educational institutions and businesses. Their primary product, Canvas, is a widely used learning management system (LMS) that facilitates online teaching, learning, and administrative functions. Instructure's ultimate mission is to enhance education through modern technology, making learning more accessible and effective for students and educators alike. Their purpose is to empower teachers, administrators, and learners by providing tools that streamline educational processes and improve learning outcomes.

Culture & Values

  • Openness

    We’re open to new people, new ideas, and new opportunities. We strive to be collaborative in our projects, transparent about our intentions, and curious about how things work and how to make them better. Open minds open doors.

  • Relationships

    We're all about building meaningful relationships based on trust, respect, and mutual success, whether they're peer-peer, teacher-student, manager-employee, or company-customer. People come first.

  • Equality

    We aspire to offer an inclusive and welcoming culture, and we believe people deserve equal access to opportunities and resources. You can't have equality without equity.

  • Ownership

    We're all accountable for excellence in our work and our actions, and we stand behind our products and services. Say. Do. Repeat.

  • Simplicity

    Our software makes lifelong learning easier. We strive for clarity and ease of use across the board, from product design to communication to customer experience. Simpler is smarter.