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Sales And Marketing Specialist

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ecocareers

11d ago

  • Job
    Full-time
    Mid & Senior Level
  • Sales & Business Development
    Marketing
  • Liverpool

AI generated summary

  • You should build relationships with travel agents, collaborate on exclusive deals, attend fairs, optimize SEO and PPC campaigns, analyze performance metrics, and engage customers digitally.
  • You will develop marketing campaigns, manage digital efforts, create content, build B2B partnerships, optimize SEO, track performance metrics, and enhance customer engagement.

Requirements

  • Build relationships with overseas travel agents.
  • Collaborate with airlines and local businesses to offer exclusive travel deals and packages.
  • Attend travel fairs and exhibitions to network with potential partners and suppliers.
  • Explore partnerships with marketing agencies to co-promote Maldives travel packages across multiple channels.
  • Optimize SEO for relevant search terms and manage paid search campaigns to ensure high visibility across digital platforms, maximizing conversions and ROI.
  • Analyze campaign performance metrics such as lead generation, CTR, and ROI.
  • Use data to refine strategies and report findings to key stakeholders.
  • Engage with customers through digital channels, offering exceptional service and enhancing brand loyalty.

Responsibilities

  • Market-Specific Campaigns: Develop and execute tailored marketing strategies to attract tourists to the Maldives, emphasizing key factors like luxury travel, unique Maldivian experiences, and sustainable tourism.
  • Digital Marketing Management: Oversee targeted digital marketing efforts including social media (Instagram, Facebook), Google Ads, email campaigns, and website management to drive traffic and bookings from relevant clientele.
  • Content Creation & Localization: Collaborate with the content team to create relevant and engaging travel content for the target audience, including blog posts, travel guides, and promotional materials.
  • B2B Partner Development: Identify and establish partnerships with travel agencies, tour operators, airlines, and corporate travel services to expand our B2B network.
  • Build relationships with overseas travel agents.
  • Collaborate with airlines and local businesses to offer exclusive travel deals and packages.
  • Attend travel fairs and exhibitions to network with potential partners and suppliers.
  • Explore partnerships with marketing agencies to co-promote Maldives travel packages across multiple channels.
  • SEO & Paid Search Campaigns: Optimize SEO for relevant search terms and manage paid search campaigns to ensure high visibility across digital platforms, maximizing conversions and ROI.
  • Performance Tracking & Analysis: Analyze campaign performance metrics such as lead generation, CTR, and ROI. Use data to refine strategies and report findings to key stakeholders.
  • Customer Experience & Engagement: Engage with customers through digital channels, offering exceptional service and enhancing brand loyalty.

FAQs

What are the main responsibilities of a Sales And Marketing Specialist in this role?

The main responsibilities include developing market-specific campaigns, managing digital marketing efforts, creating content, establishing B2B partnerships, optimizing SEO and paid search campaigns, analyzing performance metrics, and engaging with customers.

What types of marketing strategies will I be executing?

You will be tasked with creating tailored marketing strategies aimed at attracting tourists to the Maldives, focusing on luxury travel, unique experiences, and sustainable tourism initiatives.

Who will I collaborate with for content creation?

You will collaborate with the content team to develop engaging travel content such as blog posts, travel guides, and promotional materials relevant to the target audience.

What types of partnerships will I be expected to develop?

You will identify and establish partnerships with travel agencies, tour operators, airlines, corporate travel services, and local businesses to expand the B2B network.

Will I be required to attend any events or exhibitions?

Yes, you will attend travel fairs and exhibitions to network with potential partners and suppliers.

What digital marketing platforms will I be managing?

You will oversee targeted digital marketing efforts across platforms such as Instagram, Facebook, Google Ads, email campaigns, and website management.

How will I measure the success of marketing campaigns?

You will analyze campaign performance metrics like lead generation, click-through rates (CTR), and return on investment (ROI) to evaluate success and refine strategies.

What role does customer engagement play in this position?

Customer engagement is vital, as you will interact with customers through digital channels to provide exceptional service and enhance brand loyalty.

Is there an emphasis on sustainability in the marketing campaigns?

Yes, the campaigns will highlight sustainable tourism practices along with luxury travel and unique Maldivian experiences.

Will I be involved in creating promotional travel packages?

Yes, part of your role will involve collaborating with airlines and local businesses to offer exclusive travel deals and packages.

ecocareers

Human Resources
Industry
1-10
Employees

Mission & Purpose

Ecocareers provides a specialized job search for careers that make a difference. Launched in 2023, the site has already helped hundreds of thousands of job seekers find work in the sustainability sector. It's trusted by leading organizations pioneering sustainability, such as Springer Nature Group, Resource Environmental Solutions LLC, The Nature Conservancy, and the IPCC (The Intergovernmental Panel on Climate Change).