FAQs
What is the primary focus of the Sales and Marketing Writer role?
The primary focus is to provide writing support for the sales team, assist with content marketing for sales enablement, and lead the creation of the Corporate Responsibility Report.
What types of materials will the writer be responsible for creating?
The writer will create high-impact marketing materials for field activation, including email campaigns, sell sheets, M&A materials, and sales enablement correspondence, as well as white papers, blogs, case studies, and other marketing materials.
Is collaboration with other teams required in this role?
Yes, the writer will collaborate closely with the corporate communications team, product managers, scientific leadership, subject matter experts, and other writers to ensure cohesive communication and accuracy in content.
What qualifications are preferred for this position?
Preferred qualifications include 6+ years of writing experience focused on scientific and clinical publications, as well as an undergraduate or higher degree in medical-related science, with additional qualifications in communications, marketing, English, public health, or related fields.
What skills are essential for this role?
Essential skills include strong writing and copywriting abilities, proficiency in web content and digital best practices, excellent communication and storytelling capabilities, and a proven track record of collaboration with senior leaders and colleagues.
Is prior experience in the medical field important for this position?
Yes, prior experience in health-related writing, particularly focused on healthcare providers or practice effectiveness, is important for this position.
Will the writer need to utilize AI in their work?
Yes, the writer is expected to utilize AI for assistance in the creation of the Corporate Responsibility Report, including tasks like reprompting and fact-checking.
What responsibilities does the writer have concerning brand support?
The writer will collaborate with other writers to develop copy for social media aligned with brand campaigns and ensure that all content adheres to brand guidelines and maintains a consistent tone and voice.
How does Labcorp approach diversity and inclusion in the workplace?
Labcorp is committed to diversity and inclusion, making employment decisions based on business needs and individual qualifications without discrimination of any kind.
Where can individuals with disabilities find assistance for applying for this role?
Individuals with disabilities can visit Labcorp's accessibility site or contact them directly for assistance with applying for jobs or requesting accommodations.