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Sales and Marketing Writer

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Labcorp

7d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Research & Development

AI generated summary

  • You need 6+ years of relevant writing experience, a degree in medical science, strong writing skills, digital content proficiency, and excellent communication abilities.
  • You will create marketing materials, lead corporate reports, support sales enablement, produce diverse content, ensure brand consistency, and collaborate with teams for effective communication.

Requirements

  • 6+ years of experience as a writer, with a focus on scientific and clinical publications or article, relevant to health care providers, but also potentially to practice and health system effectiveness and efficiencies
  • Undergraduate or higher degree in medical-related science, with a preference for additional qualifications in communications, marketing, English, public health, or related fields
  • Strong writing and copywriting skills
  • Strong proficiency and understanding of web content, keywords, and other digital best practices. Ability to be flexible and write both long and short forms copy.
  • Excellent communication and storytelling abilities to engage and excite audiences
  • A track record of collaborating and developing strong relationships with senior leaders and colleagues

Responsibilities

  • Corporate Responsibility Report: Lead the creation of the Corporate Responsibility Report in collaboration with the corporate communications team, utilizing AI for assistance, including reprompting and fact-checking.
  • Field Activation + Sales Enablement: Create high-impact marketing materials for field activation to support business-critical divisions and drive growth, including email campaigns, sell sheets, M&A materials, and sales enablement correspondence.
  • Creation of Materials for Field Activation: Proactively develop materials that meet the needs of high-growth divisions, ensuring alignment with broader strategic goals
  • Revenue Retention & Growth: Partner with the field activation team to create impactful marketing deliverables that enhance client retention and capture new revenue opportunities, addressing local business needs effectively
  • Writing Support: Research, interview, and create content in customer-friendly formats.
  • Produce high-quality white papers, blogs, case studies, and marketing materials aligned with the company's brand guidelines and messaging
  • Work closely with subject matter experts to ensure accuracy and incorporate feedback into the development of content that will appear across Labcorp channels
  • Partner with product managers, scientific leadership, and subject matter experts to identify content opportunities and produce compelling projects/articles
  • Work with Product/Segment and Marketing teams to ensure content development aligns with product launches and significant communication events, including scientific congresses
  • Support business partners with content that advances Labcorp’s mission to improve health and lives, and enriches our efforts
  • Brand Support: Collaborate with other writers supporting business units to develop copy for social share language related to brand campaigns. This includes:
  • Copywriting: Create engaging and persuasive content for social media that aligns with brand messaging and campaigns
  • Collaboration: Work closely with cross-functional teams to ensure cohesive communication across all platforms
  • Brand Consistency: Ensure all social media content reflects brand guidelines and maintains a consistent tone and voice

FAQs

What is the primary focus of the Sales and Marketing Writer role?

The primary focus is to provide writing support for the sales team, assist with content marketing for sales enablement, and lead the creation of the Corporate Responsibility Report.

What types of materials will the writer be responsible for creating?

The writer will create high-impact marketing materials for field activation, including email campaigns, sell sheets, M&A materials, and sales enablement correspondence, as well as white papers, blogs, case studies, and other marketing materials.

Is collaboration with other teams required in this role?

Yes, the writer will collaborate closely with the corporate communications team, product managers, scientific leadership, subject matter experts, and other writers to ensure cohesive communication and accuracy in content.

What qualifications are preferred for this position?

Preferred qualifications include 6+ years of writing experience focused on scientific and clinical publications, as well as an undergraduate or higher degree in medical-related science, with additional qualifications in communications, marketing, English, public health, or related fields.

What skills are essential for this role?

Essential skills include strong writing and copywriting abilities, proficiency in web content and digital best practices, excellent communication and storytelling capabilities, and a proven track record of collaboration with senior leaders and colleagues.

Is prior experience in the medical field important for this position?

Yes, prior experience in health-related writing, particularly focused on healthcare providers or practice effectiveness, is important for this position.

Will the writer need to utilize AI in their work?

Yes, the writer is expected to utilize AI for assistance in the creation of the Corporate Responsibility Report, including tasks like reprompting and fact-checking.

What responsibilities does the writer have concerning brand support?

The writer will collaborate with other writers to develop copy for social media aligned with brand campaigns and ensure that all content adheres to brand guidelines and maintains a consistent tone and voice.

How does Labcorp approach diversity and inclusion in the workplace?

Labcorp is committed to diversity and inclusion, making employment decisions based on business needs and individual qualifications without discrimination of any kind.

Where can individuals with disabilities find assistance for applying for this role?

Individuals with disabilities can visit Labcorp's accessibility site or contact them directly for assistance with applying for jobs or requesting accommodations.

In Pursuit of Answers

Science & Healthcare
Industry
10,001+
Employees
1978
Founded Year

Mission & Purpose

Clear and confident health care decisions begin with questions. At Labcorp, we’re constantly in pursuit of answers. With unparalleled diagnostics and drug development capabilities, we accelerate innovation and provide insight to improve health and improve lives. Whether you’re a patient, provider, researcher or in the pharmaceutical industry, we’re here for you. More than 70,000 employees strong, we serve clients in more than 100 countries. Labcorp (NYSE: LH) reported revenue of $14 billion in FY 2020.