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Sales Director - In-House Brands



13d ago

  • Job
    Senior Level
  • Sales & Business Development
  • $256.5K - $315K
  • New York City

AI generated summary

  • You must have 5+ years in digital ad tech sales, strong brand direct relationships, a deep understanding of programmatic landscape, and ability to exceed revenue goals through an enterprise sell approach.
  • You will lead sales activities, build relationships with key decision makers, establish account management plans, sell solutions, collaborate internally, assess potential deals, maintain data standards, and effectively forecast sales.


  • Solid understanding of the programmatic landscape with an emphasis on high impact creative, CTV, and ecommerce solutions
  • Strong brand direct relationships within the CPG and telco categories
  • Motivated team player who consistently strives to exceed goals and push revenue expectations
  • Ability to creatively package TripleLift solutions through an enterprise sell, capitalizing on a challenger and value-selling approach
  • Strong analytical skills and understanding of customers’ needs
  • Comfortable taking ownership of projects and showcasing key accomplishments
  • Strives for continued learning opportunities to build upon craft
  • Excellent communication and interpersonal skills
  • Excellent organizational skills and attention to detail
  • Ability to work individually and collaboratively
  • Ability to work under pressure and multitask in a fast-paced start-up environment
  • Ability to accept feedback and constructive critique positively
  • Extremely strong and demonstrable work ethic
  • Education Requirement:
  • Bachelor’s Degree
  • Experience Requirement:
  • 5+ years in digital, media or ad tech sales while carrying a sales quota
  • Experience selling at least one or more of the following: Retail Media, CTV, and/or Audience/Data Solutions


  • Develop leads and build the pipeline in order to meet/exceed quarterly and annual revenue goals according to sales plan
  • Lead sales and business development activities for a targeted list of In-House brand accounts by building relationships with key decision makers within the org across brand, strategy, creative, and programmatic teams as well as the DSPs where they activate
  • Establish account and opportunity management plans for your account targets that are consistent with Triplelift’s growth goals
  • Utilize a customer-first solution-selling philosophy by listening to key business requirements and challenges, and selling through TL's solutions that meet the clients' needs
  • Collaborate internally with key stakeholders to drive forward client needs and requirements
  • Assess potential business deals, through RFP response and pursue proactive opportunities via strategic partnerships
  • Maintain proper adherence to company standards for data entry/utilization
  • Effectively forecast monthly and quarterly sales


What are the key responsibilities of a Sales Director for In-House Brands at TripleLift?

The key responsibilities include developing leads and building the pipeline to meet/exceed revenue goals, leading sales and business development activities for a targeted list of In-House brand accounts, establishing account and opportunity management plans, selling TripleLift's solutions that meet clients' needs, collaborating internally with key stakeholders, assessing business deals, maintaining adherence to company standards, and effectively forecasting sales.

What qualifications are needed for a Sales Director for In-House Brands at TripleLift?

Qualifications include a solid understanding of the programmatic landscape with an emphasis on high impact creative, CTV, and ecommerce solutions, strong brand direct relationships within the CPG and telco categories, motivation to exceed goals, ability to creatively package solutions, strong analytical skills, ownership of projects, continuous learning mindset, excellent communication and organizational skills, ability to work individually and collaboratively, ability to work under pressure and multitask, acceptance of feedback positively, and strong work ethic.

What is the education requirement for a Sales Director for In-House Brands at TripleLift?

The education requirement is a Bachelor's Degree.

What is the experience requirement for a Sales Director for In-House Brands at TripleLift?

The experience requirement is 5+ years in digital, media, or ad tech sales with a sales quota and experience selling Retail Media, CTV, and/or Audience/Data Solutions.

TripleLift is the technology company that is reinventing ad placement one medium at a time.

Marketing & Advertising
Founded Year

Mission & Purpose

TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world’s leading brands, publishers, streaming companies and demand-side platforms, executing over 1 trillion ad transactions every month. Customers choose us because of our addressable offerings from native to online video to connected television, innovations that insert brands into content in real-time, and supportive experts dedicated to maximizing partner performance. Part of the Vista Equity Partners portfolio, TripleLift has appeared on both the Inc. 5000 and Deloitte Technology Fast 500 for five consecutive years, has been named to Business Insider’s list of Hottest Ad Tech Companies for three straight years and was awarded Most Innovative TV Advertising Technology by AdExchanger in 2021.

Culture & Values

  • Win As A Team

    We are a diverse team who like the people they work with and strive to make everyone around them better. This means being positive, compassionate, accountable, and supportive to each other. We create equitable opportunities for our teammates to thrive and win together.

  • Embrace and Drive Change

    We operate in a dynamic and competitive ecosystem that requires continuous innovation. TripleLifters are comfortable with uncertainty. We listen to our customers, move quickly, question convention and embrace change.

  • Learn and Grow

    We are committed to self-improvement at all times. TripleLifters seek feedback and take extra steps to learn about our craft, customers, and industry. With continuous learning, we grow together as a team and as individuals.

  • Operate with a Founder's Mentality

    Like our founders, we step up whenever there's an opportunity. When we see an issue, we take initiative. This means improving what we touch by proposing solutions and seizing opportunities.

  • Own Your Piece, Know The Puzzle

    We deliver excellence in our individual areas of expertise while understanding how that work drives our overall success. Knowing 'the whole is greater than the sum of its parts' drives maximum output for everyone.