Logo of Huzzle

Sales Manager (GT Sales)

  • Job
    Full-time
    Senior & Expert Level
  • Sales & Business Development
  • Kolkata

AI generated summary

  • You need strong negotiation skills, expertise in sales analytics and CRM, experience in general trade sales, distribution management, team leadership, and a focus on primary sales.
  • You will drive target achievement, formulate strategies, build a high-performing team, manage sales planning and execution, handle financials, and ensure effective stakeholder management.

Requirements

  • Negotiation
  • Sales Analytics
  • Customer Relationship Management
  • General Trade Sales
  • Distribution Management
  • Team Management
  • Primary Sales

Responsibilities

  • This role ensures the primary and secondary target achievement of the products marketed under RCPL for the assigned territory. Handle General Trade for the category they would be responsible for.
  • Formulate a vision and a 5 Year strategy for Top-Line and Bottom line growth for the Business
  • Create business plans against that strategy to deliver results Year on Year
  • Build a High Performing Team from Bottom Up- ASMs, TSIs, CSOs
  • Create processes that support business partners in realizing their interests (ROI/ Claim Settlement)
  • Manage & Guide the team to deliver desired results
  • Sales Planning : Work closely with business head NHQ to create category and Sales geography level plans and review against them
  • Financial Planning : Strategy formulation and Ensure that all discount and local level marketing expenses are as per plan
  • Set up effective review systems for ASMs & ASEs
  • Market Execution: Create Targets & benchmarks for various activities and review against them
  • Manage Urban, Semi-Urban & Rural Markets
  • Key Stakeholder Management- Work with cross functional teams and NHQ to achieve desired results
  • Keep Senior Management apprised of Competition activity and geography performance

FAQs

What are the key skills required for the Sales Manager position?

The key skills required include Negotiation, Sales Analytics, Customer Relationship Management, General Trade Sales, Distribution Management, Team Management, and Primary Sales.

What areas will the Sales Manager be responsible for?

The Sales Manager will be responsible for ensuring the primary and secondary target achievement for the products marketed under RCPL for the assigned territory, focusing primarily on General Trade.

What is expected in terms of team management?

The Sales Manager is expected to build a high-performing team, including roles such as ASMs, TSIs, and CSOs, and manage and guide the team to deliver desired results.

Will the Sales Manager be involved in financial planning?

Yes, the Sales Manager will be involved in strategy formulation and ensuring that all discounts and local-level marketing expenses align with the business plan.

How often will the performance be reviewed?

The Sales Manager will set up effective review systems for ASMs and ASEs to monitor performance against targets and benchmarks.

What is the approach towards market execution?

The Sales Manager will create targets and benchmarks for various activities and regularly review performance against them, managing urban, semi-urban, and rural markets.

Is stakeholder management a part of this role?

Yes, key stakeholder management is a critical aspect of this role, involving collaboration with cross-functional teams and NHQ to achieve desired results.

Will the Sales Manager need to keep management informed about competition?

Yes, the Sales Manager is responsible for keeping senior management apprised of competition activity and geography performance.

What is the expected timeframe for strategic planning in this role?

The Sales Manager is expected to formulate a 5-year strategy for top-line and bottom-line growth for the business.

How does this role contribute to business planning?

The Sales Manager will create business plans aligned with the strategic vision to deliver results year on year.

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.