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Sales Manager- Gujarat (General Trade- Beverages)

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Reliance Retail

17d ago

  • Job
    Full-time
    Expert Level
  • Sales & Business Development
    Business, Operations & Strategy

AI generated summary

  • You must excel in sales strategy, team leadership, market analysis, problem-solving, general trade sales, planning, commercial acumen, and have an entrepreneurial approach.
  • You will drive target achievement, formulate strategies, manage a high-performing team, oversee sales and financial planning, and enhance market execution while ensuring effective stakeholder collaboration.

Requirements

  • Sales Strategy
  • Team Leadership
  • Market Analysis
  • Problem Solving
  • General Trade Sales
  • Planning & Execution
  • Commercial Acumen
  • Entrepreneurial approach

Responsibilities

  • This role ensures the primary and secondary target achievement of the products marketed under RCPL for the assigned territory. Handle General Trade for the SBU and the category they would be responsible for.
  • Formulate a vision and a 5 Year strategy for Top-Line and Bottom line growth for Beverages Business
  • Create business plans against that strategy to deliver results Year on Year
  • Build a High Performing Team from Bottom Up- ASMs, TSIs, CSOs
  • Create processes that support business partners in realizing their interests (ROI/ Claim Settlement)
  • Manage & Guide the team to deliver desired results
  • Sales Planning : Work closely with business head NHQ to create category and Sales geography level plans and review against them
  • Financial Planning : Strategy formulation and Ensure that all discount and local level marketing expenses are as per plan
  • Set up effective review systems for ASMs & ASEs
  • Market Execution: Create Targets & benchmarks for various activities and review against them
  • Manage Urban, Semi-Urban & Rural Markets
  • Key Stakeholder Management- Work with cross functional teams and NHQ to achieve desired results
  • Keep Senior Management apprised of Competition activity and geography performance

FAQs

What are the key responsibilities of the Sales Manager for Gujarat in General Trade for Beverages?

The key responsibilities include formulating a vision and 5-year strategy for growth, creating annual business plans, building and managing a high-performing team, overseeing sales and financial planning, market execution, and managing stakeholder relationships.

What skills are required for the Sales Manager position?

Required skills include Sales Strategy, Team Leadership, Market Analysis, Problem Solving, General Trade Sales, Planning & Execution, Commercial Acumen, and an Entrepreneurial approach.

Will the Sales Manager be responsible for managing both urban and rural markets?

Yes, the Sales Manager will manage Urban, Semi-Urban, and Rural Markets.

Is team leadership a significant aspect of this role?

Yes, building and managing a high-performing team is a critical aspect of the role.

How often will performance reviews take place for the team?

Effective review systems will be set up for ASMs and ASEs, with regular reviews against set targets and benchmarks.

Will the Sales Manager need to collaborate with other departments?

Yes, the Sales Manager will work with cross-functional teams and engage with stakeholders at NHQ to achieve desired results.

Is market analysis a crucial part of the Sales Manager's responsibilities?

Yes, performing market analysis is an essential responsibility for understanding competition and geography performance.

Does this position require financial planning and strategy formulation?

Yes, the Sales Manager is required to formulate strategies and ensure that discounts and marketing expenses align with the business plan.

What is the expected outcome of designing a 5-year strategy for the Beverages Business?

The expected outcome is top-line and bottom-line growth through effective business planning and execution.

Will the Sales Manager be expected to keep senior management informed about competition?

Yes, the Sales Manager is responsible for keeping senior management apprised of competition activity and geography performance.

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Reliance Retail

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.