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Sales Officer Mumbai

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Sales & Business Development
  • Mumbai
    Remote

AI generated summary

  • You should have 2+ years in general trade sales, FMCG knowledge, strong communication skills, experience in chocolates/food, and be proficient in Excel and DMS.
  • You will execute market strategies, drive sales through channel partners, coach teams, manage territory, negotiate with retailers, identify growth drivers, and ensure effective communication and reporting.

Requirements

  • Understand and can drive secondary sales
  • Handle beat efficiently.
  • Able to coach TSIs
  • Design & handle beats to achieve better throughput per beat / per TSI.
  • Ensure effective merchandising
  • Drive range selling
  • Understands DPL (Dealers per lakh)
  • Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territory
  • Able to map & restructure town/territory accordingly to business requirements.
  • Taps local events & opportunities for incremental business.
  • Engage with KEY retailers
  • Ensures proper communication of norms & monthly sales objectives to the channel partner
  • Ensures channel partner adequacy & evaluate him as per norms and adherence to WOW.
  • Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day loss
  • Identifies new channel partners
  • Able to add new infrastructure (delivery units, DSM etc.) by convincing DB to invest.
  • Influence & engage channel partner to align him to business objectives.
  • Manage contingencies like TSI attrition, transport availability etc.
  • Interact with channel partners & retailers to inform about available SKUs, schemes & price points
  • Negotiates & modulates schemes etc. to suit the type of stake holder (A win-win situation)
  • Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own.
  • Identify growth drivers for business.
  • Understands the given target, can break it down in weekly/daily numbers beatwise.
  • Knowledge of brands, sales & distribution, local activities & schemes.
  • Plan for achievement according to schemes planned, sales initiatives etc.
  • Able to break targets TSI wise.
  • Able to take measures & initiatives to accommodate misses, changes in market environment to achieve target.
  • Comprehends the information and can respond back effectively.
  • Able to collect inputs by interaction, brainstorming, discussions & meetings, paraphrase them and respond back
  • Able to handle objections & negotiations and drive new ideas & measures to implementation. Able to train his subordinates effectively.
  • Consistency in target achievement. High on energy level & enthusiasm towards profession & company
  • Diligent tracking of team's targets & reporting to superior. Focused on task and leverages sales strategies effectively to achieve target.
  • Able to deal with misses in targets on his own confidently. Suggests measures & implements them to achieve challenging targets
  • Has Knowledge of DMS, MS-office & formats. Able to update reports as per WOW
  • Understands & uses DMS data for better market implementation to find sources of growth for business
  • Uses Excel to analyze secondary & primary data
  • They should be comfortable with English and local language.
  • Should have strong fundamentals in FMCG operations
  • Should have good oral and written communication.
  • Efficient in writing mails. Should be comfortable working in Excel.
  • Pleasant personality and willing to meet people
  • Should be a go getter and have problem solving attitude
  • Exposure to HHT (online order booking in mobile software).
  • 2+ years of sales experience in General trade.
  • Candidates must have front line sales experience for at least 2yrs.
  • Experience in Chocolates or food industry only.
  • Full time Graduate from any college/university

Responsibilities

  • Market Execution
  • Understands and can drive secondary sales
  • Handle beat efficiently.
  • Able to coach TSIs
  • Design & handle beats to achieve better throughput per beat / per TSI.
  • Ensure effective merchandising
  • Drive range selling
  • Business development
  • Understands DPL (Dealers per lakh)
  • Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territory
  • Able to map & restructure town/territory accordingly to business requirements.
  • Taps local events & opportunities for incremental business.
  • Engage with KEY retailers
  • Channel Partner Management
  • Ensures proper communication of norms & monthly sales objectives to the channel partner
  • Ensures channel partner adequacy & evaluate him as per norms and adherence to WOW.
  • Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day loss
  • Identifies new channel partners
  • Able to add new infrastructure (delivery units, DSM etc.) by convincing DB to invest.
  • Influence & engage channel partner to align him to business objectives.
  • Manage contingencies like TSI attrition, transport availability etc.
  • Selling & Negotiation
  • Interact with channel partners & retailers to inform about available SKUs, schemes & price points
  • Negotiates & modulates schemes etc. to suit the type of stake holder (A win-win situation)
  • Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own.
  • Planning and Execution
  • Identify growth drivers for business.
  • Understands the given target, can break it down in weekly/daily numbers beatwise.
  • Knowledge of brands, sales & distribution, local activities & schemes.
  • Plan for achievement according to schemes planned, sales initiatives etc.
  • Able to break targets TSI wise.
  • Able to take measures & initiatives to accommodate misses, changes in market environment to achieve target.
  • Communication skills
  • Comprehends the information and can respond back effectively.
  • Able to collect inputs by interaction, brainstorming, discussions & meetings, paraphrase them and respond back
  • Able to handle objections & negotiations and drive new ideas & measures to implementation. Able to train his subordinates effectively.
  • Achievement Orientation
  • Consistency in target achievement. High on energy level & enthusiasm towards profession & company
  • Diligent tracking of team's targets & reporting to superior. Focused on task and leverages sales strategies effectively to achieve target.
  • Able to deal with misses in targets on his own confidently. Suggests measures & implements them to achieve challenging targets
  • Technical/Soft skills
  • Has Knowledge of DMS, MS-office & formats. Able to update reports as per WOW
  • Understands & uses DMS data for better market implementation to find sources of growth for business
  • Uses Excel to analyze secondary & primary data
  • They should be comfortable with English and local language.
  • Should have strong fundamentals in FMCG operations
  • Should have good oral and written communication.
  • Efficient in writing mails. Should be comfortable working in Excel.
  • Pleasant personality and willing to meet people
  • Should be a go getter and have problem solving attitude
  • Exposure to HHT (online order booking in mobile software).

FAQs

What is the primary location for the Sales Officer position?

The primary location for the Sales Officer position is Mumbai, Maharashtra, India.

What are the major duties and key responsibilities of the Sales Officer?

Major duties include market execution, business development, channel partner management, selling and negotiation, planning and execution, communication skills, and achievement orientation.

How many years of experience are required for this role?

Candidates must have at least 2 years of front-line sales experience, specifically in general trade.

Is experience in a specific industry preferred for this position?

Yes, experience in the chocolates or food industry is preferred.

What educational qualification is required for the Sales Officer position?

A full-time graduate degree from any college or university is required.

What technical skills should candidates possess?

Candidates should have knowledge of DMS, MS Office, proficiency in Excel, and should be comfortable using HHT (online order booking in mobile software).

Are strong communication skills important for this position?

Yes, good oral and written communication skills in English and the local language are essential for this role.

What kind of personality traits are expected from a candidate applying for this role?

Candidates should have a pleasant personality, a go-getter attitude, and strong problem-solving skills.

Does The Hershey Company provide equal employment opportunities?

Yes, The Hershey Company is an Equal Opportunity Employer, extending opportunities to qualified applicants regardless of various protected categories.

How can I request an accommodation during the application process?

If you require a reasonable accommodation, you can contact the HR Service Center at askhr@hersheys.com.

Engineering & Construction
Industry
10,001+
Employees
1894
Founded Year

Mission & Purpose

The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 90 brands around the world that drive more than $8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty. For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

Benefits

  • HEALTH

    Medical Plans (Three Options), Health Reimbursement Account (HRA), Health Savings Account (HSA), Healthcare & Dependent Care Flexible Spending Accounts (FSAs), Telemedicine Prescription Drug Coverage, Dental Plan, Vision Plan, Short-Term & Long-Term Disability, Well-Being Incentive, Onsite Fitness Center / Organized Recreational Activities Highmark Atlas Navigation (Concierge Program),

  • WEALTH

    Compensation / Pay Recognition, Competitive Base Salary, Internal Incentive Compensation, One Hershey Incentive Program (OHIP), Manufacturing Incentive Plan (MIP), Sales Incentive Plan, Retirement – 401(k) Plan, Budgeting Services, Student Loan Refinancing, Personal Loan Refinancing, Tuition Reimbursement