FAQs
What is the primary focus of the Senior Account-Based & Demand Generation Marketing Manager role?
The primary focus is on developing targeted, persona-driven marketing approaches, leveraging data and insights to optimize performance, and managing end-to-end campaign execution across digital, social, and offline channels.
What qualifications are required for this position?
Candidates should have a degree in Marketing, Communications, Business Administration, or a related field, along with proven experience (5-8 years) in developing and implementing marketing strategies and campaigns, ideally in a B2B or software/technology environment.
Is fluency in multiple languages important for this role?
Yes, fluency in German and English is required, and proficiency in other European languages is a plus.
What kind of experience is preferred for candidates applying for this position?
Extensive experience in account-based marketing (ABM) and lead generation, with a proven track record in developing and executing successful, sales-aligned marketing campaigns in a B2B or technology-driven environment is preferred.
What tools or platforms should candidates be proficient in?
Proficiency in Salesforce for lead tracking and performance analysis is required, along with strong data interpretation skills.
How important is collaboration in this role?
Collaboration is crucial; the Senior Account-Based & Demand Generation Marketing Manager will work closely with Sales, Product Management, and regional/global marketing teams to ensure aligned messaging and impactful marketing execution.
What type of mindset is desired for this position?
A proactive, creative, and innovative mindset is desired, with the ability to experiment with new marketing approaches and formats.
What is the main objective of the marketing efforts in this role?
The main objective is to ensure that all marketing efforts contribute directly to pipeline growth, deal acceleration, and revenue generation.
Will this position involve content creation?
Yes, the role will involve owning the end-to-end content development process, creating compelling, high-value content, and ensuring that it effectively translates portfolio offerings.
What are the expected outcomes from the campaigns executed by this position?
The expected outcomes include driving engagement with high-value accounts, attracting new leads, and generating measurable business results that contribute to the organization's revenue growth.