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Senior Analyst - Content

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Adswizz

12d ago

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • Dublin

AI generated summary

  • You need a relevant degree, experience in content analytics, proficiency in SQL and Excel, strong analytical skills, multitasking abilities, effective communication, and a collaborative mindset.
  • You will analyze content data, measure performance, segment audiences, collaborate with teams, stay updated on industry trends, and develop dashboards for data visualization and reporting.

Requirements

  • Bachelor’s degree in business, marketing, statistics, or a related field.
  • Proven experience in content analytics, digital marketing, or a related field.
  • Proficiency in SQL, Tableau, and Microsoft Excel; experience with Python or other programming languages is a plus.
  • Strong analytical skills with attention to detail and a focus on data accuracy.
  • Ability to manage multiple tasks and projects simultaneously with a strong sense of urgency.
  • Effective communication skills, both written and verbal, with the ability to present data and insights clearly to various stakeholders.
  • A collaborative mindset and willingness to work in a team environment.

Responsibilities

  • Content Analysis: Assist in developing and implementing strategies for content analytics that align with the company's goals and objectives.
  • Data Collection and Analysis: Conduct analysis and interpretation of data related to content performance, audience behavior, and market trends using analytics tools such as SQL, Tableau, and Excel.
  • Performance Measurement: Support the development of key performance indicators (KPIs) for content performance and contribute to the creation of dashboards and reports to track and measure KPIs regularly.
  • Audience Segmentation: Assist in identifying and segmenting audiences based on behavior, preferences, and demographics to tailor content strategies and improve audience engagement.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams, including marketing, product management, and business intelligence, to integrate content analytics into overall business strategies.
  • Stay Updated: Stay informed of industry trends, best practices, and emerging technologies in content analytics and assist in recommending approaches to enhance the company's content strategy.
  • Data Visualisation and Reporting: Contribute to the development of dashboards to support self-service analytics and fulfill ad hoc requests for content, product, and customer data.

FAQs

What is the job title for this position?

The job title is Senior Analyst - Content.

Where is the position located?

The position is located in Dublin, Ireland.

What are the main responsibilities of the Senior Analyst - Content?

The main responsibilities include content analysis, data collection and analysis, performance measurement, audience segmentation, cross-functional collaboration, staying updated on industry trends, and contributing to data visualization and reporting.

What qualifications are required for this position?

A Bachelor’s degree in business, marketing, statistics, or a related field is required, along with proven experience in content analytics or digital marketing.

What technical skills are necessary for this role?

Proficiency in SQL, Tableau, and Microsoft Excel is necessary; experience with Python or other programming languages is a plus.

Will I be working alone or as part of a team?

You will be working as part of a cross-functional team, collaborating with programmers, marketers, and product managers.

Are there opportunities for career development in this role?

Yes, there are opportunities for career development, as the position supports enhancing content strategy and improving audience engagement which can lead to growth within the company.

How does SiriusXM ensure a respectful work environment?

SiriusXM is committed to providing and maintaining a work environment that fosters mutual respect, professionalism, and cooperation among its employees.

Is SiriusXM an equal opportunity employer?

Yes, SiriusXM is an equal opportunity employer and does not discriminate based on any characteristic protected by applicable laws.

Can the job responsibilities or requirements change?

Yes, the requirements and duties described may be modified or waived by the Company in its sole discretion without notice.

Adswizz

Technology for a Sound World.

Marketing & Advertising
Industry
201-500
Employees
2008
Founded Year

Mission & Purpose

AdsWizz (a SiriusXM company) is the audio-only adtech platform free from omnichannel imprecision and walled content gardens. Since 2008, we’ve set the bar for multi-format planning, buying and ad placement, designing advanced solutions to deepen the listening experience. We partner with enterprise publishers and advertisers to perfect the tools they need to execute campaigns with higher resonance through the power of sound. Depend on the one stack built for audio in every dimension.