Logo of Huzzle

Home

Matches

Explore

Manage

Senior Art Director

image

Generac Power Systems

Aug 29, 2024

  • Job
    Full-time
    Senior Level
  • Waukesha
  • Quick Apply

AI generated summary

  • You need a bachelor's degree, 6 years in marketing, strong portfolio in art direction, Adobe Suite expertise, and excellent communication skills. Must handle tight deadlines and team collaboration.
  • You will lead creative vision, oversee brand aesthetic, design marketing materials, manage projects and teams, and coordinate photo shoots while ensuring efficient workflows.

Requirements

  • Minimum Requirements:
  • Bachelor's degree or equivalent experience
  • 6 years’ experience writing and editing in a marketing environment
  • Knowledge / Skills / Abilities:
  • A strong portfolio that demonstrates competency in art direction and design that meets marketing strategy objectives
  • Command of Adobe Creative Suite
  • Familiarity of Microsoft Office
  • Strong communication and presentation skills. Ability to work on multiple projects and produce great visual solutions under tight deadlines within a fast-paced environment
  • Ability to set accurate project schedules and work-flow process under significant workload
  • Ability to successfully persuade/influence team members, sell ideas effectively and deliver results
  • Attention to detail and successful follow through
  • Team player, with positive attitude towards the creative process and strong understanding of consumer marketing objectives

Responsibilities

  • - Lead the creative vision in partnership with the VP Creative director and internal brand partners
  • - Ability to develop and produce creative concepts through execution
  • - Oversee the aesthetic and visual direction of the brand’s visual identity
  • - Work closely with creative, marketing and product teams to conceptualize and design audience-focused marketing communication materials
  • - Concept, plan, and oversee brand/product shoots
  • - Work with creative and marketing team members to help develop efficient workflow and processes
  • - Assist in managing creative teams both internally and externally
  • - Design for all marketing needs, across all media, including work for seasonal marketing campaigns, branding initiatives, web and print work such as POS signage, print ads, sales materials, emails, etc.
  • - Other duties as assigned

FAQs

What is the primary role of the Senior Art Director at Generac?

The primary role of the Senior Art Director is to craft ideas and enhance the company brands and product lines across various products and channels, developing integrated marketing campaigns and collaborating with marketing personnel and creative team members.

What are the essential duties of the Senior Art Director?

Essential duties include leading the creative vision with the VP Creative Director, developing and producing creative concepts, overseeing the brand's visual identity, collaborating with various teams to design marketing materials, and managing both internal and external creative teams.

What qualifications are necessary to apply for the Senior Art Director position?

Candidates must have a Bachelor's degree or equivalent experience, along with at least 6 years of experience in a marketing environment related to writing and editing.

What skills are required for this role?

Required skills include a strong portfolio in art direction and design, proficiency in Adobe Creative Suite, familiarity with Microsoft Office, strong communication and presentation abilities, and attention to detail.

Is there an opportunity for career advancement in this role?

Yes, the Senior Art Director position offers opportunities for collaboration across departments and influencing marketing strategies, which can lead to further career advancement.

What is the work environment like for the Senior Art Director?

The work environment is fast-paced and requires managing multiple projects, producing creative solutions under tight deadlines, and frequent collaboration with team members.

Can this role involve travel?

Yes, occasional travel may be required as part of the job duties.

What are the physical demands of this position?

The physical demands include the ability to talk and hear, manipulate objects, stand and walk regularly, stoop, bend, or reach occasionally, and lift up to 25 pounds, primarily involving computer-based work requiring periods of sitting.

image

Generac Power Systems

Energy
Industry
5001-10,000
Employees
1955
Founded Year

Mission & Purpose

Generac is a leading energy technology company committed to powering a smarter world. Our purpose is to lead the evolution to a more resilient, efficient, and sustainable world through our backup and prime power systems. As a company, we are committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Founded in 1959, Generac introduced the first affordable backup generator and later created the category of automatic home standby generators. Generac’s people contribute to the company’s growth and success by living our corporate values everyday - integrity, innovation, agility, teamwork, and excellence. We foster a culture that supports diversity, equity, inclusivity, and good corporate citizenship, globally. If you're interested in powering your future with Generac, visit www.generac.com/about-us/careers to find a position that fits your career goals and celebrated talents.