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Senior Associate, Paid Social

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Kargo

4d ago

  • Job
    Full-time
    Junior (1-2 years) - Mid-level (3-4 years)
  • Sales & Business Development
  • $65K - $80K
  • New York City

AI generated summary

  • You must have 2+ years experience in Meta/Facebook advertising, strong interest in adtech, proficiency in managing large budgets, analytical skills, proactive mindset, effective communication, and ability to thrive in a fast-paced environment.
  • You will support campaign management, analyze performance, create/edit social media campaigns, train users, troubleshoot technical assets, and provide feedback.

Requirements

  • 2+ years experience in Meta/Facebook advertising & campaign management
  • Solid interest in the adtech industry and space
  • Desire to broaden understanding & experience with performance marketing goals & methods – ROAS, Dynamic Ads, omnichannel strategies, etc
  • Ability to manage large-scale ad budgets and meeting deadlines with 100% consistency
  • Proficient analytical & spreadsheet/Excel skills
  • Proactive approach to identifying and creatively solving issues
  • Effective communication skills both written and verbal with considerable attention to detail
  • Ability to thrive in a dynamic, fast-paced, agile, ever-evolving environment

Responsibilities

  • Support Account Managers & Account Directors with campaign management duties
  • Account budgeting & campaign pacing to ensure accurate spend across tactics
  • Analyze direct response performance & compile custom reporting according to customer needs
  • Create, edit, optimize and scale social media campaigns based off complex performance trends
  • Train self-serve users in how to best use the StitcherAds software
  • Assist with back-end process such as feed mapping, creative scoping and more
  • Troubleshoot technical assets such as product catalogs, FB pixels, offline data sets and more
  • Provide regular feedback to product team sourced from customers & your own experience

FAQs

What are the key responsibilities of a Senior Facebook Media Buyer/Campaign Manager at Kargo?

The key responsibilities include managing customers' performance marketing on social media, serving as the day-to-day owner of the campaigns, and focusing on increasing revenue and conversions for Retail, eComm, and Travel customers through a strategic, data-driven, and analytical approach.

Is there a focus on social media engagement, community building, or sharing in this role?

No, this role is specifically focused on increasing revenue and conversions for customers through targeted performance marketing strategies on social media platforms like Facebook.

What kind of experience or qualifications are required for this role?

The ideal candidate should have experience in managing social media campaigns, specifically on Facebook, and a strong understanding of performance marketing strategies. Analytical skills and the ability to speak to campaign performance effectively are also important qualifications for this role.

How does the Senior Associate, Paid Social work with the rest of the Customer Success team?

The Senior Associate, Paid Social works closely with the rest of the Customer Success team to manage customers' performance marketing on social media platforms. They collaborate on strategy, campaign implementation, and performance analysis to ensure that customers are meeting their revenue and conversion goals.

Next never ends.

Marketing & Advertising
Industry
201-500
Employees
2003
Founded Year

Mission & Purpose

Kargo creates memorable experiences for advertisers that go beyond the first impression to captivate consumer attention. With a suite of exclusive omnichannel advertising solutions, leading brands choose Kargo to drive meaningful customer connections across mobile, video and social. With a focus on performance, Kargo helps the world’s largest advertisers achieve incremental brand lift and higher returns on ad spend. For publishers, Kargo’s proprietary platform maximizes revenue per impression through unique creative and targeting solutions. The key to our success is our people. We’ve built a community that values teamwork, is not afraid to take chances and relentlessly strives to disrupt the industry and stand out from the crowd. Diversity is fundamental to the Kargo culture as we celebrate and embrace our differences in our inclusive workplace. Founded in 2003, Kargo is headquartered in New York with offices across the globe.