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Senior Brand Manager

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The Heineken Company

Aug 24

Applications are closed

  • Job
    Full-time
    Mid Level
  • Sales & Business Development
    Marketing
  • London

Requirements

  • Applicants must be able to demonstrate:
  • They have minimum 4 years brand marketing experience.
  • Track record of consumer centric communications development & media buying & planning
  • Courage and conviction to be able to influence at a senior level within an organisation
  • Good judgement and well developed decision-making skills with an understanding of when to shift from analysis to action, and an ability to recognise critical problems and opportunities and to focus on these in favour of others
  • Passion for people development

Responsibilities

  • Developing local brand strategy
  • Development of the annual brand plan and delivery of resulting initiatives, through teams, to meet annual commercial and brand targets.
  • Working with the global team to fine tune our brand positioning & identify & confirm our brand visual identity through research, advertising and other marketing plans.
  • Ensuring our positioning is brought to life with a meticulously consistent brand visual identity
  • Leading the development of the brand communications and owning the communications strategy
  • Lead our £multi million media planning working with our media agency & in house data driven media team
  • Providing, and delivering, inspiring and engaging content for all sales briefings and customer presentations, in line with defined end to end processes, to ensure the brand agenda is delivered through the business.
  • Managing relationships with agencies to get superior on-time, work, following defined methodologies and frameworks.
  • Monitoring, evaluating and reporting monthly brand volume/value share development and fiscal spending plan evaluation and driving resulting actions through the business.
  • Line management of an Assistant Brand Manager

FAQs

What is the job title for this position?

The job title is Senior Brand Manager for Birra Moretti.

What is the salary range for this position?

The salary range for this position is £63,750 - £72,000 depending on experience.

When is the latest closing date for applications?

The latest closing date for applications is Friday, 6th September 2024.

Will there be an opportunity for interviews?

Yes, interviews will be held during the week commencing 9th and 16th of September 2024.

What are the main responsibilities of the Senior Brand Manager?

The main responsibilities include developing local brand strategy, managing annual brand plans, leading brand communications, overseeing media planning, and managing relationships with agencies.

Is line management a part of this role?

Yes, the role includes line management of an Assistant Brand Manager.

What experience is required for applicants?

Applicants must have a minimum of 4 years of brand marketing experience.

What skills are essential for this role?

Essential skills include consumer centric communications development, media buying and planning, strong decision-making skills, and a passion for people development.

What is the hybrid working model?

Employees will work in the office on Tuesdays, Thursdays, and one additional day of their choice, with the option to work from home on the other two days.

What benefits are offered with this job?

Benefits include an annual bonus, 15% flexible benefits allowance, company-funded private medical healthcare, a double-matched pension, 35 days holiday, retail discounts, and more.

Is there a focus on diversity and inclusion at the company?

Yes, there is a focus on diversity, equity, and inclusion, and employees can join colleague networks to champion these values.

Does HEINEKEN provide VISA sponsorship?

No, VISA sponsorship is not offered for this role.

How can I contact HR for adjustments related to my application?

You can contact HR at recruitment@heineken.co.uk for any adjustments or accessibility issues.

What kinds of career development opportunities are available?

There are unique learning and development opportunities, along with support to reach your full potential through training and experiences.

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The Heineken Company

Join us as we brew more than just quality beers, we brew the Joy of True Togetherness.

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World"​, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 80,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries.

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