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Senior Brand Manager

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Haleon

5d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Johannesburg
  • Quick Apply

AI generated summary

  • You need a relevant degree, 7+ years in brand management, strong strategic skills, P&L expertise, team leadership, and an understanding of regulatory environments and consumer focus.
  • You will drive brand strategy, manage P&L, develop marketing plans, enhance brand equity, ensure ROI on investments, and address marketing governance issues while communicating across the organization.

Requirements

  • A university degree with postgraduate qualification in Marketing, Communication or Commerce.
  • Minimum 7 years brand management experience at Multinationals managing sizeable brands.
  • Excellent strategic marketing skills, consumer understanding, strong P&L management & budgeting, cross-functional relationships and teamwork, decision making and accountability, demonstrated history of delivering results.
  • High performance culture
  • Brand purpose & storytelling
  • Team leadership
  • Consumer first
  • Customer focus
  • DComm
  • Understand Regulatory environment
  • Governance, Risk and Controls

Responsibilities

  • All strategic and brand activities to achieve consumption, growth, sales, profit and marketing objectives.
  • Set and deliver 1-3 year portfolio led strategy.
  • Lead the development of the marketing and communication strategy and plan by understanding business strategy, consumer and customer insights.
  • Enhance brand equity and consumer experience.
  • End to end P&L management and profit protection, stock forecast accuracy, management of A&P investment and ROI.
  • Communicate effectively with all levels of the organization.
  • Identify and resolve any issues or risks related to marketing governance.

FAQs

What is the main purpose of the Senior Brand Manager role at Haleon?

The main purpose of the Senior Brand Manager role is to drive the evolution of Haleon's brands through strategic leadership, compelling narratives, brand communication, and innovations that enhance brand growth and consumer experience.

How many years of experience is required for this position?

A minimum of 7 years of brand management experience at multinationals managing sizeable brands is required for this position.

What key responsibilities are associated with the Senior Brand Manager role?

Key responsibilities include setting and delivering a 1-3 year portfolio led strategy, leading marketing and communication strategies, managing P&L, and enhancing brand equity and consumer experience.

What qualifications are required for this job?

A university degree with a postgraduate qualification in Marketing, Communication, or Commerce is required, along with the specified brand management experience.

What skills are preferred for this position?

Preferred skills include experience in high-performance culture, brand purpose and storytelling, team leadership, consumer focus, an understanding of the regulatory environment, and knowledge of governance, risk, and controls.

How does Haleon approach diversity and inclusion in the workplace?

Haleon embraces a diverse workforce by creating an inclusive environment that celebrates unique perspectives, promotes fair outcomes, and supports the authentic selves of all employees.

Is there flexibility in the work environment for this position?

Yes, Haleon believes in an agile working culture and encourages candidates to explore flexible working opportunities with the hiring team.

Will my personal information be kept confidential during the application process?

Yes, personal information shared during the application process is treated confidentially, and hiring managers do not have access to this information.

Is Haleon an equal opportunity employer?

Yes, Haleon is an Equal Opportunity Employer and all qualified applicants will receive equal consideration for employment without regard to various protected classes.

What brands does Haleon manage?

Haleon manages a portfolio of category-leading brands including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.

For Health. With Humanity

Retail & Consumer Goods
Industry
10,001+
Employees
2022
Founded Year

Mission & Purpose

Our purpose is to deliver better everyday health with humanity. #HelloHaleon