Logo of Huzzle

Senior Consumer Insights Analyst

image

SiriusXM

3d ago

  • Job
    Full-time
    Mid Level
  • Data
  • Atlanta

AI generated summary

  • You need a Bachelor’s degree, 3+ years experience in consumer insights, strong analytical skills, proficiency in MS Office and statistical tools, ability to lead research projects, and passion for driving business results through insights.
  • You will lead strategic research projects, analyze data to generate insights, optimize research methodologies, collaborate with stakeholders, and mentor junior analysts.

Requirements

  • Bachelor’s degree in Psychology, Economics, Statistics, or a related field. A Master’s degree is preferred.
  • At least 3 years of experience in consumer insights, market research, or a related analytical role.
  • Proven experience in leading complex research projects and delivering strategic insights.
  • Thorough knowledge of the MS Office Suite (Word, Excel, PowerPoint, Access).
  • Experience in designing and analyzing both qualitative and quantitative research studies.
  • Strong proficiency in statistical analysis tools (e.g., SPSS, R, Python) and data visualization software (e.g., Tableau, Power BI).
  • Strong strategic thinking skills and the ability to synthesize data into clear, impactful recommendations.
  • Detail-oriented and organized, capable of managing multiple projects in a fast-paced environment.
  • High level of analytical ability with a track record of solving complex problems and delivering actionable insights.
  • Strong interpersonal skills and the ability to collaborate effectively with colleagues at all levels.
  • Demonstrated ability to work independently and as part of a team.
  • Excellent written and verbal communication skills, with the ability to present complex information to diverse audiences.:
  • Demonstrated passion for understanding consumer behavior, brand perceptions, and driving business results through insights.
  • Commitment to work quality, a positive attitude, and a strong work ethic.
  • Willingness to take initiative and follow through on projects to successful completion.
  • Must have legal right to work in the U.S.

Responsibilities

  • Lead Strategic Research Projects:
  • Manage and execute large-scale qualitative and quantitative research projects that explore customer behaviors, experiences, and brand perceptions.
  • Develop and implement research methodologies that address key strategic objectives across different phases of the customer lifecycle.
  • Translate complex research findings into actionable insights that drive business decisions and enhance customer engagement, retention strategies, and brand positioning.
  • Advanced Data Analysis and Insight Generation:
  • Analyze survey data and customer insights to identify significant trends and relationships.
  • Utilize advanced statistical techniques to predict business outcomes based on research findings.
  • Create compelling visualizations of research data to clearly communicate insights to senior stakeholders.
  • Optimize Research Methodologies:
  • Develop and refine best practices for survey design, deployment, and data analysis.
  • Innovate new approaches to capturing and interpreting consumer and brand insights that keep pace with industry trends.
  • Ensure research methods are robust and capable of generating reliable and actionable insights.
  • Collaboration and Stakeholder Engagement:
  • Partner with cross-functional teams to integrate consumer and brand insights into business strategy and execution.
  • Present research findings and strategic recommendations to key stakeholders in a clear, persuasive manner.
  • Act as a thought leader and advocate for consumer and brand insights across the organization.
  • Mentorship and Development:
  • Provide guidance and mentorship to junior analysts, fostering their professional development and enhancing their analytical capabilities.
  • Lead by example in delivering high-quality, impactful research and insights.
  • Contribute to the development of team processes and best practices that promote excellence and efficiency.

FAQs

What educational background is required for the Senior Consumer Insights Analyst position?

A Bachelor’s degree in Psychology, Economics, Statistics, or a related field is required for the Senior Consumer Insights Analyst position. A Master’s degree is preferred.

How much experience is needed for this role?

At least 3 years of experience in consumer insights, market research, or a related analytical role is required for the Senior Consumer Insights Analyst position.

What technical skills are necessary for the Senior Consumer Insights Analyst role?

Proficiency in the MS Office Suite, experience in designing and analyzing qualitative and quantitative research studies, proficiency in statistical analysis tools (e.g., SPSS, R, Python), and familiarity with data visualization software (e.g., Tableau, Power BI) are necessary technical skills for the Senior Consumer Insights Analyst role.

What soft skills are important for the Senior Consumer Insights Analyst position?

Strong strategic thinking skills, attention to detail, strong analytical abilities, interpersonal skills, communication skills, passion for understanding consumer behavior, brand perceptions, and driving business results, commitment to work quality, positive attitude, strong work ethic, initiative, and follow-through are important soft skills for the Senior Consumer Insights Analyst position.

Shape the future of audio.

Entertainment & Media
Industry
1001-5000
Employees
1990
Founded Year

Mission & Purpose

SiriusXM and its brands (Pandora, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.