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Senior CRM Executive

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McLaren Racing

9d ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing

AI generated summary

  • You need CRM experience, especially with Salesforce, strong analytical skills, e-commerce background, creative problem-solving, and excellent communication abilities. Attention to detail is crucial.
  • You will develop fan communication strategies, manage email campaigns, analyze engagement data, optimize Salesforce, ensure compliance, and collaborate with teams to enhance digital strategies.

Requirements

  • Experience working with CRM platforms.
  • Previous experience working with Salesforce Marketing Cloud and Sales Cloud is essential.
  • Technical expertise in CRM campaign setup, email communications, customer journeys, digital analytics, and platform integrations.
  • Strong analytical skills paired with commercial acumen.
  • Deeply customer-centric, always putting fans at the heart of your work.
  • Proven experience in writing, proofreading, and copy-editing.
  • Exceptional attention to detail with a strong sense of design and layout.
  • Highly organised with solid experience in scheduling, time tracking, and resource management.
  • E-commerce experience, preferably within the sports industry or luxury brands.
  • Creative problem-solver with the ability to address challenges effectively.
  • Strategic thinker who provides clear storytelling direction and vision for the business.
  • Credible communicator who embodies McLaren's values and acts as a role model.
  • Committed to challenging the status quo and holding yourself to the highest standards.
  • Takes ownership of both successes and failures, consistently striving for improvement.
  • Excellent collaborator who builds trust easily and maintains strong relationships both within and outside the organisation.

Responsibilities

  • Develop and execute effective fan communication strategies for different audience segments across email and mobile platforms, ensuring all CRM activities are completed on time (design, build, send).
  • Apply best practices in email marketing, continually seeking innovative ways to improve processes, content, and communication strategies.
  • Design and implement test plans for ongoing learning and optimisation of campaign performance.
  • Create and execute a detailed data segmentation plan for each campaign.
  • Identify opportunities to integrate partners into email campaigns and data strategies.
  • Regularly report on global email marketing activities, using insights to optimise and enhance campaign performance.
  • Analyse email engagement data to generate actionable insights, driving continuous improvement in email marketing performance.
  • Collaborate with social media and digital teams to ensure seamless integration across all digital communication channels.
  • Build a strong relationship with Salesforce, developing a roadmap to maximize the platform’s effectiveness.
  • Ensure Salesforce systems are fully optimised, meets business requirements, and are integrated across departments.
  • Manage customer data with precision, leveraging analytics to extract valuable customer insights and inform decision-making.
  • Play a key role in digital transformation efforts by integrating CRM with other digital tools and platforms.
  • Collaborate with Licensing colleagues and third-party suppliers to align McLaren’s licensing strategies with digital communications.
  • Utilise McLaren’s extensive database to drive traffic to the McLaren Store and third-party licensee websites.
  • Provide regular updates and insights to senior leadership on CRM performance and emerging customer trends.
  • Ensure all CRM practices comply with relevant data protection regulations and company policies.
  • Work closely with Licensing colleagues and third-party suppliers to drive cohesion between McLaren’s licensing plans and digital communications.
  • Leverage the scale of McLaren’s database to drive traffic to the McLaren Store and third-party licensee websites.

FAQs

What is the main purpose of the Senior CRM Executive role at McLaren?

The Senior CRM Executive will manage McLaren's fan marketing program, overseeing CRM campaigns and enhancing fan loyalty initiatives.

What are the key responsibilities of the Senior CRM Executive?

The key responsibilities include developing fan communication strategies, analysing email engagement data, optimising Salesforce systems, and collaborating with commercial teams to execute fan engagement campaigns.

What CRM platforms should candidates be experienced with?

Candidates should have previous experience working with Salesforce Marketing Cloud and Sales Cloud, as well as general CRM platforms.

Is there a requirement for working in the office?

Yes, the position requires attendance at the McLaren Technology Centre in Woking at least three days per week.

What type of experience is preferred for this role?

E-commerce experience, preferably within the sports industry or luxury brands, is preferred, along with strong analytical skills and customer-centric focus.

What is the work schedule like for this position?

The position may require occasional work outside standard hours, including weekends, due to McLaren's fast-paced environment.

What benefits does McLaren offer to its employees?

McLaren offers a comprehensive benefits package that includes private healthcare, car schemes, life insurance, and generous pension contributions.

How does McLaren approach diversity and inclusion?

McLaren actively promotes a culture that values diversity, equity, and inclusion, aiming to eliminate discrimination in the workplace.

Will the Senior CRM Executive have opportunities to collaborate with other teams?

Yes, the role involves collaboration with social media, digital teams, and Licensing colleagues, as well as third-party suppliers to align strategies.

What qualifications are necessary regarding communication skills?

Candidates should demonstrate proven experience in writing, proofreading, and copy-editing, alongside strong attention to detail in design and layout.

McLaren Racing

The home of McLaren Racing. Let's get down to business! 🏁

Entertainment & Media
Industry
1001-5000
Employees
1963
Founded Year

Mission & Purpose

McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 20 Formula 1 world championships, 183 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt. McLaren Racing competes across five racing series. In 2024, the team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri. In 2024, Arrow McLaren will compete in the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Alexander Rossi and David Malukas, the ABB FIA Formula E World Championship with NEOM McLaren Formula E Team drivers Sam Bird and Jake Hughes, and the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutiérrez and Mattias Ekström. The team also competes in the F1 Esports Pro Championship as McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships. McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.