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Senior Director - Data Activation

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Marriott International

Jul 18

Applications are closed

  • Job
    Full-time
    Expert Level
  • Data
  • Bethesda

Requirements

  • Ten or more years of professional experience, demonstrating progressive career growth and a pattern of leadership and exceptional performance in strategic and analytically/data-oriented positions.
  • 4-year degree from an accredited university
  • Experience in building, growing, and retaining high-performing teams
  • Proven skill in leading and influencing across multiple functional organizations (e.g., IT, Global, Marketing) in support of business priorities
  • Demonstrated experience and success leading with influence across a highly-matrixed, cross functional organization
  • Education and Experience Preferred:
  • 4-year degree from an accredited university in a quantitative discipline (e.g., engineering, computer science, mathematics) or a technology discipline (e.g., computer science, information management)
  • Master degree in Business Administration or Law
  • Management consulting experience

Responsibilities

  • Educate and Evangelize:
  • Craft a “data activation pitch deck” that showcases, using industry benchmark as well as internal case studies, the value and capabilities of utilizing data to drive elevated customer experience and enhanced business value
  • Quantify the “value of data” based on a variety of vectors including revenue generation, monetization/resale, customer lifetime value (CLTV), and cost efficiency/reduction
  • Educate the organization on what data is available for activation, where to find it, and how to gain access
  • Work with the data governance team to stand up an enterprise data catalogue to enable self-service
  • Leverage opportunities to present at staff meetings and townhalls to build awareness around the incremental value associated with new data-driven activations
  • Plan and execute an in-person “Data Activation Day” event to evangelize and crowd source new ideas across the organization
  • Identify and Prioritize:
  • Collaborate with discipline, continent, and channel owners to brainstorm opportunities (e.g., use cases, capabilities) to better leverage customer data to drive personalization at scale and to deliver incremental business value
  • Prioritize data activation opportunities based on a combination of strategic alignment, value delivery, and feasibility/level of effort
  • Develop an enterprise data activation roadmap
  • Deliver and Measure:
  • Work with cross-functional technology, data, and platform teams to enable efficient data delivery to enable omni-channel data activations
  • Collaborate with data engineering and analytics teams to ensure data quality, accuracy, and accessibility for activation purposes
  • Partner with Insights and Analytics team to measure activation results to ensure value delivery
  • Team Leadership and Collaboration:
  • Foster a collaborative and innovative culture within the team, promoting knowledge sharing and cross-functional collaboration
  • Lead and develop a high-performing team of audience strategists and activation specialists.

FAQs

What is the role of the Senior Director of Data Activation at Marriott International?

The Senior Director of Data Activation will spearhead omni-channel and data-driven experience activations, transforming enterprise data into actionable opportunities that enhance customer experiences while delivering value for the organization and its stakeholders.

What qualifications are required for this position?

Candidates should have ten or more years of professional experience with progressive growth in strategic and analytically/data-oriented roles, a 4-year degree from an accredited university, experience in team leadership, and the ability to lead and influence across multiple functional organizations.

What are the preferred educational qualifications for this role?

Preferred qualifications include a 4-year degree in a quantitative or technology discipline, a Master’s degree in Business Administration or Law, and management consulting experience.

What are the core activities involved in this role?

Core activities include educating and evangelizing the importance of data activation, identifying and prioritizing opportunities to leverage customer data, delivering and measuring the results of data activations, and leading a high-performing team.

Will this position require collaboration with other departments?

Yes, the role involves extensive collaboration with various departments, including IT, Global, Marketing, data engineering, analytics, and insights teams, to ensure efficient data delivery and activation.

What types of opportunities will the Senior Director be responsible for identifying?

The Senior Director will identify use cases and capabilities that leverage customer data for personalization at scale and deliver incremental business value.

What is the importance of the "Data Activation Day" mentioned in the job description?

The "Data Activation Day" is designed to evangelize data-driven initiatives and crowdsource new ideas and opportunities within the organization, promoting awareness and innovation in utilizing data.

What leadership qualities are expected from the ideal candidate for this role?

The ideal candidate should be a natural leader with the ability to sit at the intersection of strategy and execution, foster a collaborative culture, promote knowledge sharing, and develop a high-performing team.

Where is the position located?

The Senior Director of Data Activation position is located at Marriott International HQ in Bethesda, Maryland.

Is this position remote?

No, this position is not located remotely; it is based at the Marriott International headquarters.

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Marriott International

Travel & Leisure
Industry
10,001+
Employees
1927
Founded Year

Mission & Purpose

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,300 properties under 30 leading brands spanning 138 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains.

Benefits

  • Travel Perks & Benefits

    We encourage you to explore the world around you, so we offer generous hotel and food discounts at thousands of our global properties. What a way to travel! We look after our associates, which is why we also have a comprehensive and competitive benefits program.

  • Recognition & Rewards

    Marriott recognizes success and commitment. We honor and encourage leadership and exceptional service. We also give bonuses for successful referrals and we reward long service. We believe hard work should be acknowledged.

  • Growth Opportunities

    Marriott believes in a career that flourishes with you. We also believe that wider experiences often provide a more enriching experience. We offer professional development, mentoring and training to help you get to where you want to go.