Senior Director, Marketing Strategy & Planning

Blizzard Entertainment

2mo ago

Job
Full-time
Expert Level
Marketing
Product
Irvine

AI generated summary

You need 15+ years in strategy/FP&A, strong analytical skills, expertise in marketing, and a passion for gaming, plus experience with live-service games and global marketing.
You will lead global marketing strategies, define frameworks, optimize investments, analyze performance, drive insights, mentor your team, and influence leadership on marketing priorities and initiatives.

Requirements

15+ years of experience in strategy, planning, strategy consulting, or FP&A within gaming, entertainment, or consumer tech.
Expertise in portfolio management, multi-channel marketing execution, and audience segmentation.
Strong analytical mindset, with experience using data-driven insights to optimize marketing investments and performance.
Deep understanding of the gaming landscape, including player behaviors, industry trends, and competitor strategies.
Exceptional leadership and cross-functional collaboration skills, with a track record of influencing stakeholders across complex organizations.
Experience with live-service game marketing.
Expertise in global marketing planning across key international markets.
Passion for Blizzard games and a deep appreciation for player-first marketing.

Responsibilities

Lead global marketing strategic planning across Blizzard’s portfolio, ensuring alignment with business goals and franchise priorities.
Define and implement multi-year marketing strategies, identifying opportunities for innovation, audience expansion, and competitive differentiation.
Establish clear marketing frameworks that guide annual planning, campaign execution, and performance optimization.
Collaborate with analytics to establish marketing KPIs and measurement frameworks, ensuring campaigns are data-driven and performance-oriented.
Collaborate with analytics, finance, and business operations to optimize marketing investment strategies across Blizzard’s portfolio.
Drive strategic insights, executive marketing reviews, and reporting to inform decision-making and continuously refine marketing effectiveness.
Leverage industry trends, competitive positioning, and player insights to identify new opportunities for marketing impact.
Build, lead, and mentor a high-performing marketing strategy & planning team, fostering a culture of innovation, collaboration, and accountability.
Serve as a thought leader within Blizzard Leadership, influencing senior leadership on marketing priorities, budget allocation, and strategic bets.

FAQs

What is the role of the Senior Director, Marketing Strategy & Planning?

The Senior Director, Marketing Strategy & Planning is responsible for strengthening Blizzard's global marketing efforts, defining short-to-long-term marketing frameworks, and ensuring campaigns are insight-driven and audience-focused for sustained franchise growth.

What qualifications are required for this position?

The ideal candidate should have 15+ years of experience in strategy, planning, strategy consulting, or FP&A within gaming, entertainment, or consumer tech, along with expertise in portfolio management, multi-channel marketing execution, and audience segmentation.

What areas will the Senior Director collaborate with?

The Senior Director will collaborate closely with product marketing, brand & creative marketing, social & content marketing, international teams, growth, analytics, finance, product, and development teams.

Is experience with live-service game marketing necessary?

Yes, experience with live-service game marketing is a requirement for this role.

What leadership qualities are expected for this position?

The candidate should have exceptional leadership and cross-functional collaboration skills, with a proven track record of influencing stakeholders across complex organizations.

What is the expected base pay range for this role in the U.S.?

The expected base pay range for this role in the U.S. is $164,800.00 - $304,800.00 annually.

Is there a focus on employee well-being benefits?

Yes, the company offers a suite of benefits that promote physical, emotional, and financial well-being, including medical, dental, vision insurance, and mental health programs.

What kind of team culture does Blizzard foster for this position?

The role involves building, leading, and mentoring a high-performing marketing strategy & planning team, fostering a culture of innovation, collaboration, and accountability.

Are there opportunities for professional development or education reimbursement?

Yes, the company offers tuition reimbursement as part of its employee benefits.

How does Blizzard value diversity in the workplace?

Blizzard is an equal opportunity employer and values diversity, ensuring no discrimination based on race, religion, gender, or other characteristics.

Blizzard Entertainment

Dedicated to creating the most epic entertainment experiences...ever.

Entertainment & Media

Industry

1001-5000

Employees

Mission & Purpose

Blizzard Entertainment is a premier developer and publisher of entertainment software. After establishing the Blizzard Entertainment label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard Entertainment has maintained an unparalleled reputation for quality since its inception. At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, we’ve been creating genre-defining games for millions of players around the world for more than 30 years. We’re on a quest: bring our dreams to life and craft the most epic entertainment experiences…ever. Hard work, iteration and polish go into the Blizzard “secret recipe,” but the most important ingredients come from talented people who share our vision. If that sounds like you, join us. Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Culture & Values

Gameplay First
Everything we do at Blizzard Entertainment is based on the success of the gaming experiences we provide our players. The goal of each discipline within the company -- be it art, programming or customer support -- is to make our games as fun as possible for as many people as we can reach.
Commit to Quality
“Blizzard polish” doesn’t just refer to our gameplay experiences, but to every aspect of our jobs. We approach each task carefully and seriously. We seek honest feedback and use it to improve the quality of our work. At the end of the day, most players won’t remember whether the game was late -- only whether it was great.
Play Nice; Play Fair
In our business first impressions are important -- but lasting impressions are everything. We strive to maintain a high level of respect and integrity in all interactions with our players, colleagues, and business partners. The conduct of each Blizzard Entertainment employee, whether online or offline, can reflect on the entire company.
Embrace Your Inner Geek
Everyone here is a geek at heart. Cutting-edge technology, comic books, science fiction, top-end video cards, action figures with the kung-fu grip…. Whatever it is they’re passionate about, it matters that each employee embraces it! Their unique enthusiasm helps to shape the fun, creative culture that is Blizzard Entertainment.
Every Voice Matters
Great ideas can come from anywhere. Blizzard Entertainment is what it is today because of the voices of our players and of each member of the company. Every employee is encouraged to speak up, listen, be respectful of other opinions, and embrace criticism as just another avenue for great ideas.
Learn & Grow
The games industry is ever-changing. Technology improves, techniques change, and design philosophies become outdated. Since the founding of Blizzard Entertainment, we’ve worked to improve through experience, teaching one another and cultivating the desire to be the best at what we do. We see this as an individual responsibility as well as a company one. Employees can count on their peers, managers, and the company itself to be supportive and help them gain the knowledge and training they need.
Think Globally
Everywhere on the planet there are people who play Blizzard Entertainment games. While respecting the cultural diversity that makes people unique, we strive to grow and support our global gaming community. We also seek the most passionate, talented people in the world to enrich our company and help us forge the future vision of Blizzard Entertainment.
Lead Responsibly
Our products and practices can affect not only our employees and players -- but the industry at large. As one of the world’s leading game companies, we’re committed to making ethical decisions, always keeping our players in mind, and setting a strong example of professionalism and excellence at all times.

OpportunitiesView all