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Senior Director, Strategy & Insights

  • Job
    Full-time
    Expert Level
  • Marketing
    Research & Development
  • Atlanta

AI generated summary

  • You must have a Bachelor's degree (MBA preferred), experience in insights-based strategies, strong communication skills, and ability to manage stakeholders and projects in a fast-paced environment.
  • You will develop insights-based strategies for global beverage markets, lead annual planning, drive strategic projects, and collaborate with cross-functional teams to identify growth opportunities.

Requirements

  • Education: Minimum Bachelor’s degree is required, MBA preferred
  • Strategy, Research & Insights - Previous experience in developing insights-based growth and marketing strategies is a must along with experience leveraging and interpreting data insights from a wide variety of sources including syndicated sources, business/customer data, qualitative and quantitative consumer research. Experience leading/overseeing consumer research studies (from design to execution to reporting) and determining actionable implications for the business is required.
  • Communication & Storytelling - Excellent verbal and written communication and storytelling skills and the ability to synthesize large amounts of data and insights into concise and inspiring opportunities and strategies.
  • Partner Management - Experience in managing multiple stakeholders including agencies and consultancies to deliver solutions to stakeholders effectively and efficiently.
  • Project Management – Ability to guide and imbed excellent project management acumen in the S&I team.
  • Ability to drive impact at Scale - Ability to connect the dots to identify common challenges/opportunities across markets and stakeholders and develop and drive adoption of innovative solutions/tools/new ways of working. Adept at identifying and effectively scaling best practices.
  • Lead through ambiguity, fast-paced and matrixed environment - Proven leader and team player with the ability to interact with and influence stakeholders in a complex, matrixed ecosystem. Strong people management and understanding of growth behaviors to develop and lead others to their full potential.
  • Balance of Consumer and Business-orientation – Passion for and ability to identify and bring to life consumer truths and connect them to practical and actionable implications for both TCCC and the Customer.
  • Foodservice and customer experiences are preferred but not a constraint.
  • Previous experience working in consulting or an agency preferred.
  • Multicultural, multi-market Coca-Cola System experience preferred.
  • Fluent in English - Any additional language is a plus.

Responsibilities

  • Lead the development, articulation and stewardship of a long-term, insights-based Beverage Strategy for priority International markets that identifies and quantifies where to play and why (which occasions, need states, dayparts, consumer targets, etc.) with the right portfolio (defining the role of each beverage and category) and how to win (identifying growth opportunities and how to capture via the consumer experience and marketing initiatives) working in close collaboration with Marketing and other functions.
  • Partner closely with Strategy counterparts from N. America and Global to define and steward (with TCCC and Customer stakeholders) a Global Beverage Strategy that highlights commonalities across key markets and identifies scalable opportunities and solutions.
  • Lead the Annual Business Planning (ABP) process for growth within and across international markets. This entails development/updating of scalable Planning frameworks, tools, insights, etc. to enable associates across 25+ markets to develop insights-based plans in a consistent and simplified manner.
  • Lead the development of the International ABP through close collaboration with other Functional leaders across Marketing, Finance, Supply Chain, HR and Business Development. This entails rolling up the 25+ market- and regional- plans to identify the most critical challenges, priorities and initiatives for the business.
  • Identify the need for and guide the S&I team to lead Strategic Projects that drive long-term priorities and growth ambitions across key markets. Example projects include portfolio whitespace opportunities, consumer experience innovation, etc.
  • Define and lead the execution of the Insights agenda, clarifying what types of insights (industry, consumer, product, customer, etc.) are needed across major markets to identify/execute against/scale business priorities and where/how insights will be sourced from (e.g. leverage existing System tools/information, leading new/ad-hoc consumer studies either independently or in partnership with other Away-from-home/QSR teams within TCCC).
  • Develop close partnerships with System Insights partners (both OU and Global) and leverage existing System tools and studies to identify relevant actionable insights for TMD associates while also exporting/sharing insights with System partners as relevant.
  • Lead the operationalization of the multi-market ‘Away from Home’ (AFH) foundational Insights Study by developing scalable solutions and tools that enable associates to understand the consumer situation and opportunities both within and across markets in an effective and efficient manner.
  • Guide the team on the design, execution and commercialization of ad-hoc consumer research as needed to inform Strategic Growth projects internationally.
  • Act as a liaison and steward strategy and insights relationships with relevant Sr. stakeholders of key customer, TCCC OUs, and across the globe, ensuring the integration and alignment of TCCC and customer’s strategic priorities in BPs, leveraging best practice, thinking, resources and capability to drive synergies and results.
  • Serve as a member of the International Leadership Team and inspire the best out of associates by leading a team of 3 direct reports to their full potential within a matrixed organization and embracing the growth behaviors.

FAQs

What is the location for the Senior Director, Strategy & Insights position?

The position is located in Atlanta, GA, with a hybrid work format requiring 3 days in the office.

Is international travel required for this role?

Yes, the role requires up to 25% international travel.

What are the key responsibilities of the Senior Director, Strategy & Insights?

Key responsibilities include leading the beverage strategy, managing the annual planning process, guiding strategic growth projects, defining the insights agenda, and acting as a stewardship liaison with senior stakeholders.

What qualifications are required for this position?

A minimum of a Bachelor's degree is required, with an MBA preferred, along with 12+ years of experience in growth and marketing strategy, including a robust foundation in consumer insights and international experience.

What skills are necessary for this role?

Necessary skills include expertise in strategy, research and insights, excellent communication and storytelling, partner management, project management, and the ability to drive impact at scale in a fast-paced, matrixed environment.

Are there specific industries that are preferred for candidates applying to this position?

Experience in foodservice and customer experiences is preferred, but not a constraint. Previous experience working in consulting or an agency is also preferred.

What is the pay range for the Senior Director, Strategy & Insights position?

The pay range is between $175,000 and $201,000, depending on geography, job-related knowledge, skills, and experience.

Is knowledge of additional languages preferred for this position?

Yes, while fluency in English is required, knowledge of additional languages is a plus.

How many direct reports will the Senior Director, Strategy & Insights have?

The Senior Director will have 3 direct reports.

What type of team environment will this position work within?

The position involves leading a high-performing, geographically dispersed team and requires close collaboration with key cross-functional partners within a matrixed organization.

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.