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Senior Email Marketing Executive

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PetLab Co.

11d ago

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need 2+ years in email marketing (eCommerce/D2C), Klaviyo proficiency, Excel analysis skills, attention to detail, creativity, strong project management, and effective communication.
  • You will execute and analyze email/SMS campaigns in Klaviyo, manage revenue targets for Canada, collaborate on audience segmentation and design, and stay updated on industry trends.

Requirements

  • Previous (min. 2 years) experience in Email Marketing – ideally in eCommerce/D2C.
  • Proficient with email marketing platforms, specifically Klaviyo.
  • Proficient in using Excel to provide in-depth analysis of our email performance, as well as our customer database.
  • Strong attention to detail and excellent communication skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • A proactive and creative approach to problem-solving.
  • Proficiency in creating top-class emails - including design and copy - and a proven track record of improving KPIs through vigorous AB testing.
  • End-to-end email and campaign project management.
  • Good self-management and time-management skills.

Responsibilities

  • Build, QC test, and deploy all Email & SMS Campaigns & Flows in Klaviyo, ensuring timely and effective delivery of marketing communications.
  • Owning the revenue target for Canada, and actively contributing to the Canada CRM strategy.
  • Collaborate with the wider Email Marketing Team to establish correct audience segmentation, testing & goal codes, and sending rules.
  • Collaborate with the Design Team to brief and ideate new campaign templates.
  • Analyze email campaign performance metrics, and report back to the wider team, to optimize campaign effectiveness and drive continuous improvement.
  • Support the planning of the email marketing calendar.
  • Stay up to date with industry trends and best practices in email marketing (especially in Canada), incorporating new strategies and technologies as appropriate.

FAQs

What is the job title for this position?

The job title is Senior Email Marketing Executive.

Where is this position located?

This position is remote, with travel required twice a month to our central London office.

What company is offering this position?

The position is offered by PetLab Co., the world’s fastest-growing pet supplement business.

What qualifications are required for this role?

A minimum of 2 years of experience in email marketing, ideally in eCommerce/D2C, proficiency with email marketing platforms like Klaviyo, and strong analytical skills using Excel are required.

Is prior experience in the Canadian market necessary for this role?

While it is not required, experience with the Canadian market and a basic understanding of the French language would be considered a nice-to-have.

What are the key responsibilities of the Senior Email Marketing Executive?

Key responsibilities include building and deploying email and SMS campaigns, owning revenue targets for Canada, collaborating with the email marketing and design teams, analyzing campaign performance metrics, and staying updated on industry trends.

What tools and software should the candidate be familiar with?

Candidates should be proficient with Klaviyo for email marketing and have a good understanding of Excel for data analysis. Familiarity with design software like Figma or Indesign and knowledge of HTML/CSS would be advantageous but not mandatory.

What types of benefits does PetLab Co. offer?

Benefits include private healthcare, generous annual leave, flexible working hours, employee assistance programs, pension scheme, enhanced family leave, puppy therapy, professional development budget, and more.

Are there opportunities for career growth in this position?

Yes, the role offers a structured and transparent career path, making it an ideal opportunity for those looking to progress in their career.

How often does the team travel to the London office?

The team is required to travel to the London office twice a month.

What is the company culture like at PetLab Co.?

The company culture at PetLab Co. is vibrant, fast-moving, customer-centric, and values high performers. It is an ideal environment for ambitious, hardworking individuals who love animals.

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PetLab Co.

We’re PetLab Co. A company built for pet owners, by pet owners.

Manufacturing & Electronics
Industry
51-200
Employees
2018
Founded Year

Mission & Purpose

PetLab Co. is a professional community of animal lovers that uses scientific research to guide our product development. We provide everything from vitamin supplements and grooming products, to general expert advice – all aimed at maximising the health and well-being of every pet. At PetLab Co., we grew frustrated with the market of cheaply produced and ineffective dog supplements and, as humans, we can personally bear the pain of low quality products, but dog’s can’t trial-and-error like we do. So, where pets are concerned, we dedicate ourselves to rigorous research and total transparency which allows our customers to rely on us, worry free. For this reason, we live, breathe and operate with 100% belief that anything consumed by our dogs & cats should be safe, natural and effective... That’s why we NEVER cut corners.