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Senior Experte Marketing Intelligence (m/w/d)

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Lidl

10d ago

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Neckarsulm

AI generated summary

  • You need extensive experience in Intelligence or Analytics, a strong grasp of complex data and digital marketing systems, project management skills, leadership experience, and fluency in German and English.
  • You will develop international standards for marketing data, manage the implementation of data and AdTech stacks, and optimize reporting and dashboards for data-driven decisions.

Requirements

  • Mehrjährige fundierte Berufserfahrung in einer Intelligence, Analytics oder Adtech Funktion, gerne im Agentur oder Retail Umfeld
  • Erfahrung und hohes Maß an Verständnis im Umgang mit komplexen Daten & Datenbanken, Zielgruppen/Kundendaten & (digitalen) KPIs
  • Affinität und Erfahrung mit digitalen Media-, und Marketingsystemen wie z.B. CDP, DMP, Programmatic Advertising, Analytics, GMP, DSPs, CMS etc. von Vorteil
  • Erfahrung in der Steuerung von Projekten und fachliche Führung ist ein Plus
  • Führungserfahrung von Vorteil
  • Sehr gute Deutsch- und Englischkenntnisse
  • Bereitschaft für eine Vor-Ort-Präsenz von 1-2 Tagen pro Woche

Responsibilities

  • Entwickeln und Ausbauen von internationalen Standards für die Erhebung, Analyse und datenschutzkonforme Nutzbarmachung von Marketing relevanten Daten
  • Steuerung und Unterstützung beim Aufsetzen & Rollout des internationalen Daten-und AdTech-Stacks sowie Schnittstellenmanagement zu MarTech-Systemen
  • Aufsetzen und Optimierung von Reportings & Dashboards in Zusammenarbeit mit anderen Expertenbereichen, um datenbasierte Marketingentscheidungen zu unterstützen

FAQs

What is the primary responsibility of the Senior Experte Marketing Intelligence (m/w/d)?

The primary responsibility is to develop strategies for automated customer data usage and further digitization of the Lidl Media Mix (Paid/Earned/Owned) along the Customer Journey.

What kind of experience is required for this position?

Applicants should have several years of solid professional experience in an Intelligence, Analytics, or Adtech role, preferably in an agency or retail environment.

Are there any specific skills or tools that candidates should be familiar with?

Yes, candidates should have experience and a strong understanding of complex data & databases, target group/customer data, and (digital) KPIs. Familiarity with digital media and marketing systems such as CDP, DMP, Programmatic Advertising, and Analytics is also beneficial.

Is project management experience considered an asset?

Yes, experience in project management and leading teams is considered a plus.

What language skills are required for this role?

Very good German and English language skills are required.

How many days of on-site presence are expected for this position?

The position requires an on-site presence of 1-2 days per week.

Does Lidl offer any support for professional development?

Yes, Lidl provides targeted development programs and management training at their headquarters to support professional growth.

Will I have a personal mentor when I start?

Yes, a personal mentor will help you acclimate to your job, the organization, and the region.

Are there benefits for work-life balance?

Yes, Lidl acknowledges the diverse needs of their employees and develops solutions for balancing professional and personal life.

Is a company car provided, and can it be used for personal purposes?

Yes, a neutral company car is provided, which can also be used for private purposes.

Retail & Consumer Goods
Industry
10,001+
Employees
1973
Founded Year

Mission & Purpose

Welcome to Lidl International! 🌎 About 375,000 employees, over 31 countries worldwide, 1 global #teamlidl We have built up a community during more than 40 years of our Lidl journey. And #teamlidl with about 375,000 employees is growing every day. Worldwide. Get a behind-the-scenes look into the Lidl universe with our international channel*. Here you can get first-hand insights into career opportunities, our company culture and discover the personal stories and experiences of our employees all around the world. Are you interested in becoming a part of #teamlidl and growing with us? Check out our job listings on the regional career sites: www.careers.lidl. Here you can find useful career tips as well as information about our recruiting process on the respective career page of the Lidl country. *In addition to our own content, we’re sharing topics from the different Lidl countries through reposting. The respective countries are responsible for this content.