FAQs
What is the primary responsibility of the Senior Experte Marketing Intelligence (m/w/d)?
The primary responsibility is to develop strategies for automated customer data usage and further digitization of the Lidl Media Mix (Paid/Earned/Owned) along the Customer Journey.
What kind of experience is required for this position?
Applicants should have several years of solid professional experience in an Intelligence, Analytics, or Adtech role, preferably in an agency or retail environment.
Are there any specific skills or tools that candidates should be familiar with?
Yes, candidates should have experience and a strong understanding of complex data & databases, target group/customer data, and (digital) KPIs. Familiarity with digital media and marketing systems such as CDP, DMP, Programmatic Advertising, and Analytics is also beneficial.
Is project management experience considered an asset?
Yes, experience in project management and leading teams is considered a plus.
What language skills are required for this role?
Very good German and English language skills are required.
How many days of on-site presence are expected for this position?
The position requires an on-site presence of 1-2 days per week.
Does Lidl offer any support for professional development?
Yes, Lidl provides targeted development programs and management training at their headquarters to support professional growth.
Will I have a personal mentor when I start?
Yes, a personal mentor will help you acclimate to your job, the organization, and the region.
Are there benefits for work-life balance?
Yes, Lidl acknowledges the diverse needs of their employees and develops solutions for balancing professional and personal life.
Is a company car provided, and can it be used for personal purposes?
Yes, a neutral company car is provided, which can also be used for private purposes.