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Senior Finance Manager - Marketing - FTC

  • Job
    Senior Level
  • Marketing
    Banking & Finance
  • London

AI generated summary

  • You must be a qualified accountant with strong retail/ecommerce experience, direct marketing knowledge, and exceptional analytical skills. Ability to challenge, lead, and constantly improve is a must.
  • You will drive business performance through analyzing Digital Channel sales, leading budgeting/forecasting, evaluating new initiatives, and presenting key financial insights to stakeholders. You will also manage a team, provide adhoc support, and ensure financial impacts are understood.


  • Qualified Accountant with strong post qualification experience
  • Strong Retail/Ecommerce experience working in a commercial finance environment
  • Experience of a Direct Marketing operating model would be a distinct advantage
  • Highly commercial and analytical with the ability to present complex financial information in a clear and concise way
  • Excellent excel skills and general systems literacy
  • Ability to effectively communicate and influence Finance and Non-Finance Business Partners at all levels and have the confidence to challenge them on their outlook
  • Tenacity, an eye for detail, accuracy, and a passion for Retail/Ecommerce
  • Dynamic, enthusiastic and proactive individual
  • Flexible and adaptable approach to working and able to comfortably work to tight deadlines and/or varying business priorities
  • The ability to focus on the detail, but also grasp the bigger picture
  • Must be self-sufficient and be able to manage ad hoc requests
  • A desire to continually improve outputs and process and someone who sets high standards for themselves and others
  • Experience of managing and leading the development of others


  • Drive business performance by providing analysis, insight and commentary on the Digital Channel sales performance, highlighting key trends and risks and/or opportunities
  • Ownership of the planning/budgeting/forecasting process for both P&L and Capex, ensuring financial impacts of the Digital Channel activities are fully understood
  • Work with the Marketing teams in building a budget from a customer perspective using acquisition and retention plans as well as the Trading team from a trading calendar perspective
  • Ownership of the month-end management accounts process for Digital, Marketing and Creative, ensuring variances to budget and forecast are fully understood and explained
  • Ownership and continuous improvement of current reporting and the design of new tools and templates to improve understanding of Digital Channel sales performance
  • Responsibility for budgeting and forecasting the sales and gross profit of the Digital channel ensuring both top line assumptions and phasing are robust
  • Financial evaluation of new initiatives, business activities and capital investments (e.g. free returns, click + collect, site improvements etc)
  • Financial analysis of Digital specific KPI’s including Conversion Rate, Marketing spend % Total Company Sales, CPA, Lifetime Value, Retention Rate etc
  • Broader stakeholder and financial responsibility for all reporting & analysis of Direct, Creative and Marketing performance on a monthly & adhoc basis focusing on the key events & drivers
  • Presenting key facts & figures to non financial stakeholders in Monthly meetings
  • All aspects of people management and development of the Senior Finance Analyst
  • Adhoc Commercial Finance support as required


What are the main responsibilities of a Senior Finance Manager in this Marketing role?

The main responsibilities include providing financial and commercial support to the Customer Director & Chief Creative Officer, analyzing and reporting on Digital Channel sales performance, managing budgeting and forecasting processes, evaluating new initiatives, and presenting key financial information to stakeholders.

What qualifications and experience are required for this Senior Finance Manager role?

The ideal candidate should be a qualified Accountant with strong post qualification experience, have a background in Retail/Ecommerce, and experience working in a commercial finance environment. Experience with a Direct Marketing operating model would be advantageous.

What benefits are offered to employees in this role?

Benefits include up to 50% discount, holiday entitlement, potential bonus scheme participation, access to Perkplace Benefits Platform, Wagestream Money Management app, structured support for continued development, pension scheme, life assurance, and private medical insurance.

What skills and traits are important for a successful Senior Finance Manager in this role?

Important skills and traits include being highly analytical and commercial, having excellent communication and influencing abilities, attention to detail, accuracy, and a passion for Retail/Ecommerce. The ability to lead and develop others, work under pressure, and strive for continuous improvement are also key.

Retail & Consumer Goods
Founded Year

Mission & Purpose

We’ve been making impeccably stylish, beautifully designed products, principally in white, for over 25 years. Think style not fashion, quality not quantity and an attention to detail that extends through everything we do – from the hand-stitching on a luxurious high thread-count pillowcase to our second-to-none customer service. We believe it’s the little things that matter. Precious moments of uncomplicated happiness are our constant inspiration and it is with those in mind that we design and create edited collections made to last and become an intimate part of our lives. We spend time developing our product ranges and put the same care and attention to detail into selecting the best people to join our growing and innovative business. From retail stores and ecommerce to Buying & Merchandising, quality experts, our support services, qualified accountants and visual/creative experts - The White Company inspires passion from all its people, and a genuine commitment to each other.