Senior Growth Marketing Manager - CRO

Samsara

Jun 22

Applications are closed

Job
Full-time
Senior Level
Marketing
£97.6K - £147.6K
United States
Remote

Requirements

5+ years of experience in an analytical role, with at least 3 years of experience focused on conversion rate optimization
Proven experience delivering on an experimentation roadmap with success stories at multiple funnel stages
Demonstrated ability to launch self-serve experiments through one or more A/B testing platforms
Experience working cross-functionally with product, engineering, and design teams to build and launch complex experiment set ups and measure lower funnel results
Strong communication and project management skills, with a track record of maintaining a high velocity of experimentation
Bachelor's degree in mathematics, economics, finance, or other quantitative field, or equivalent experience, required
An ideal candidate also has:
Deep knowledge of statistical models, how and when to apply them, and alternative methods to measure success when statistical significance is not feasible
Experience executing on an experimentation roadmap at a high growth B2B SaaS company
Deep understanding of user psychology and principles that govern user behavior
Proficiency in SQL, Python, R, or other data analysis language
Experience with Optimizely, Mixpanel, Google Analytics, Hotjar, and Salesforce

Responsibilities

Own the strategy, roadmap, and execution of a high velocity of experimentation across the entire acquisition funnel
Analyze funnel stages to identify key dropoff points and research user behavior to improve customer experience and business outcomes
Design and launch experiments across a variety of channels, including web properties, paid landing pages, lead gen forms, ad platforms, webinars, email, and sales efficiency
Fail fast and often in order to make incremental improvements and unlock step changes that drive additional pipeline and revenue growth
Partner with product, engineering, design, and regional teams to develop defensible hypotheses, size opportunities, measure results, and deploy winning variants
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

FAQs

What experience is necessary for this role as a Senior Growth Marketing Manager focusing on Conversion Rate Optimization (CRO)?

We are looking for candidates with a proven track record in CRO, experience in opportunity analysis, test design, statistical methods, and understanding user psychology.

Samsara

Pioneer of the Connected Operations Cloud

Technology

Industry

1001-5000

Employees

2015

Founded Year

Mission & Purpose

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a system of record that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. Samsara operates in North America and Europe and serves tens of thousands of customers across a wide range of industries including transportation, wholesale and retail trade, construction, field services, logistics, utilities and energy, government, healthcare and education, manufacturing, and food and beverage. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.