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Senior Growth Marketing Manager - CRO

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Samsara

28d ago

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
  • £97.6K - £147.6K

Requirements

  • 5+ years of experience in an analytical role, with at least 3 years of experience focused on conversion rate optimization
  • Proven experience delivering on an experimentation roadmap with success stories at multiple funnel stages
  • Demonstrated ability to launch self-serve experiments through one or more A/B testing platforms
  • Experience working cross-functionally with product, engineering, and design teams to build and launch complex experiment set ups and measure lower funnel results
  • Strong communication and project management skills, with a track record of maintaining a high velocity of experimentation
  • Bachelor's degree in mathematics, economics, finance, or other quantitative field, or equivalent experience, required
  • An ideal candidate also has:
  • Deep knowledge of statistical models, how and when to apply them, and alternative methods to measure success when statistical significance is not feasible
  • Experience executing on an experimentation roadmap at a high growth B2B SaaS company
  • Deep understanding of user psychology and principles that govern user behavior
  • Proficiency in SQL, Python, R, or other data analysis language
  • Experience with Optimizely, Mixpanel, Google Analytics, Hotjar, and Salesforce

Responsibilities

  • Own the strategy, roadmap, and execution of a high velocity of experimentation across the entire acquisition funnel
  • Analyze funnel stages to identify key dropoff points and research user behavior to improve customer experience and business outcomes
  • Design and launch experiments across a variety of channels, including web properties, paid landing pages, lead gen forms, ad platforms, webinars, email, and sales efficiency
  • Fail fast and often in order to make incremental improvements and unlock step changes that drive additional pipeline and revenue growth
  • Partner with product, engineering, design, and regional teams to develop defensible hypotheses, size opportunities, measure results, and deploy winning variants
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

FAQs

What experience is necessary for this role as a Senior Growth Marketing Manager focusing on Conversion Rate Optimization (CRO)?

We are looking for candidates with a proven track record in CRO, experience in opportunity analysis, test design, statistical methods, and understanding user psychology.

Pioneer of the Connected Operations Cloud

Technology
Industry
1001-5000
Employees
2015
Founded Year

Mission & Purpose

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a system of record that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. Samsara operates in North America and Europe and serves tens of thousands of customers across a wide range of industries including transportation, wholesale and retail trade, construction, field services, logistics, utilities and energy, government, healthcare and education, manufacturing, and food and beverage. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.