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Senior Integrated Marketing Manager

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Samsara

20d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • £94.9K - £143.6K

AI generated summary

  • You need 4+ years of demand generation, growth marketing experience, be analytical, collaborative, skilled in Marketo and Salesforce, expert in B2B tech marketing, and have strong writing skills.
  • You will create and execute integrated marketing campaigns, measure their impact on pipeline and revenue, develop audience segmentation, and drive activations across channels to support Samsara’s growth and customer success.

Requirements

  • 4+ years of demand generation, growth marketing or other relevant marketing experience.
  • Analytical skills with experience using data to drive business impact.
  • Be highly collaborative and have a strong track record of planning, building and managing large-scale campaigns.
  • Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives.
  • Experience with Marketo (or other marketing automation) and Salesforce.
  • ​​BS/BA degree or equivalent experience required.
  • An ideal candidate also:
  • Is an expert in B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for growth marketing.
  • Displays strong interpersonal skills, a high degree of initiative, with the ability to work in and across teams.
  • Strong writing skills and experience creating content for email, blogs, webinars, or web pages.
  • Has experience with ON24 or Sendoso.

Responsibilities

  • Design and orchestrate campaign strategies across the full funnel, in coordination with Growth, Product marketing, Customer Marketing, and Sales teams.
  • Forecast and measure the impact of demand creation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.
  • Develop audience segmentation best practices, integrating them into campaign playbooks.
  • Build and execute campaign activations across channels like webinars, email, content marketing, direct mail, and more. Turn net-new activities into evergreen programs.
  • Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more.
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

FAQs

What are the main responsibilities of a Senior Integrated Marketing Manager at Samsara?

A Senior Integrated Marketing Manager at Samsara is responsible for executing marketing programs to generate new prospects and advance existing opportunities for the sales teams. This includes leveraging multi-touch inbound marketing programs, working with various teams to execute integrated campaigns, webinars, email nurtures, and direct mail campaigns.

What teams will a Senior Integrated Marketing Manager work with at Samsara?

A Senior Integrated Marketing Manager will work closely with the Growth Marketing team, Product Marketing team, Field Marketing team, and Sales team at Samsara to execute high quality integrated campaigns and achieve quarterly pipeline commitments.

What opportunities for growth and impact are available for a Senior Integrated Marketing Manager at Samsara?

At Samsara, a Senior Integrated Marketing Manager will have the opportunity to grow the team’s size, expand the scope of their responsibilities, and increase their impact on the company's marketing campaigns and overall success.

Pioneer of the Connected Operations Cloud

Technology
Industry
1001-5000
Employees
2015
Founded Year

Mission & Purpose

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a system of record that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. Samsara operates in North America and Europe and serves tens of thousands of customers across a wide range of industries including transportation, wholesale and retail trade, construction, field services, logistics, utilities and energy, government, healthcare and education, manufacturing, and food and beverage. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.