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Senior Integrated Marketing Manager



24d ago

  • Job
    Mid & Senior Level
  • Marketing
  • £94.9K - £143.6K

AI generated summary

  • You need 4+ years of demand generation or growth marketing experience, analytical skills, collaborative mindset, stakeholder management skills, Marketo and Salesforce experience, tech marketing expertise, strong writing skills, and familiarity with ON24 or Sendoso.
  • You will lead integrated marketing campaigns, forecast impact, develop audience segments, activate campaigns across channels, and embody our cultural principles for global growth.


  • 4+ years of demand generation, growth marketing or other relevant marketing experience.
  • Analytical skills with experience using data to drive business impact.
  • Be highly collaborative and have a strong track record of planning, building and managing large-scale campaigns.
  • Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives.
  • Experience with Marketo (or other marketing automation) and Salesforce.
  • ​​BS/BA degree or equivalent experience required.
  • An ideal candidate also:
  • Is an expert in B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for growth marketing.
  • Displays strong interpersonal skills, a high degree of initiative, with the ability to work in and across teams.
  • Strong writing skills and experience creating content for email, blogs, webinars, or web pages.
  • Has experience with ON24 or Sendoso.


  • Design and orchestrate campaign strategies across the full funnel, in coordination with Growth, Product marketing, Customer Marketing, and Sales teams.
  • Forecast and measure the impact of demand creation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.
  • Develop audience segmentation best practices, integrating them into campaign playbooks.
  • Build and execute campaign activations across channels like webinars, email, content marketing, direct mail, and more. Turn net-new activities into evergreen programs.
  • Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more.
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.


What is the primary focus of the Senior Integrated Marketing Manager role at Samsara?

The primary focus of the Senior Integrated Marketing Manager role at Samsara is to execute marketing programs to generate new prospects and advance existing opportunities for the sales teams, leveraging multi-touch inbound marketing programs.

Who will the Senior Integrated Marketing Manager collaborate with at Samsara?

The Senior Integrated Marketing Manager will collaborate with Product Marketing, Field Marketing, and Sales teams to execute high-quality integrated campaigns, webinars, email nurtures, and direct mail campaigns.

What are some key responsibilities of the Senior Integrated Marketing Manager?

Some key responsibilities of the Senior Integrated Marketing Manager include contributing towards the Growth Marketing team’s quarterly pipeline commitments, executing integrated marketing campaigns, and working cross-functionally with various teams to achieve marketing goals.

What opportunities for growth and impact are available for the Senior Integrated Marketing Manager at Samsara?

The Senior Integrated Marketing Manager has a clear path to grow the team's size, scope, and impact at Samsara, providing exciting opportunities for professional development and career advancement in the marketing field.

Pioneer of the Connected Operations Cloud

Founded Year

Mission & Purpose

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a system of record that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. Samsara operates in North America and Europe and serves tens of thousands of customers across a wide range of industries including transportation, wholesale and retail trade, construction, field services, logistics, utilities and energy, government, healthcare and education, manufacturing, and food and beverage. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.