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Senior Manager, Growth Marketing

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HelloFresh

21d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • £116.3K - £155K
  • New York City

AI generated summary

  • You must be growth-focused, data-driven, agile, and collaborative with substantial experience in performance marketing and scaling brands. Strong project management and strategic thinking skills are essential, along with a proven track record in optimizing and driving growth in various marketing channels.
  • You will lead growth marketing strategies, execute campaigns across channels, optimize based on data, collaborate with teams, manage budgets, and innovate creative strategies for HelloFresh.

Requirements

  • Obsessed with growth marketing strategy but not afraid to get into the weeds
  • Innovative & Solutions oriented; keen to develop new ways of approaching complex problems and proactively seeking input from peers and leaders in problem-solving
  • Someone with outstanding organizational skills, project management skills, and a keen ability to ruthlessly prioritize
  • Data-driven. Advising and guiding based on data-driven metrics, track defined targets to measure team-level performance; lead a team through challenges in a calm and productive manner
  • Persistent and have a bias-to-action with a track record of performance
  • Comfortable working in an agile, fast-paced environment
  • A marketing strategist and can derive insights from qualitative market trends, consumer feedback, and large data sets
  • A collaborative partner with a can-do, positive attitude that is solution-focused
  • You have…
  • Minimum 5+ years of professional experience with real and consistent results in a strategic thinking and implementation
  • Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
  • A proven track record in scaling brands; robust playbook of available optimization and growth levers
  • Experience working with specific digital and offline channels preferred (i.e. Social, Search, Display, Mobile / App and Affiliate, Partnerships, Inserts, Direct Mail, TV/OTT, Audio)
  • Proven background working with ecommerce and/or subscription business models is a plus
  • Project management experience and ability to see complex projects from beginning to end
  • Experience collaborating with external vendors and internal stakeholders outside of Marketing

Responsibilities

  • Be a thought leader and expert in marketing, helping to define and implement our customer acquisition and overall growth strategies
  • Develop, recommend, and execute marketing campaigns across a variety of paid and organic channels – seamlessly delivering best in class execution that maximizes campaign impact
  • Have accountability of a substantial marketing budget
  • Proactively identify and implement data-driven optimizations on an ongoing basis
  • Collaborate with teams spanning Customer Acquisition, Analytics, Product Marketing (Physical & Digital), Brand and Business Development functions
  • Evaluate, negotiate, onboard, and proactively manage new/existing marketing partners as needed
  • Collaborate with internal stakeholders (i.e., Brand Strategy, Brand Creative) along with external partners to innovate, develop and implement a robust creative strategy, including ongoing testing.
  • Deep dive into key strategic marketing questions that generate actionable insight into how we can improve channel performance

FAQs

What are the key responsibilities of a Senior Manager, Growth Marketing at EveryPlate?

The key responsibilities of a Senior Manager, Growth Marketing at EveryPlate include developing and executing cost-effective customer acquisition strategies, collaborating with cross-functional teams to optimize marketing budget against company goals, and leveraging analytics to drive decision-making and execution.

Who does a Senior Manager, Growth Marketing report to at EveryPlate?

A Senior Manager, Growth Marketing at EveryPlate reports directly to the General Manager.

What skills and qualities are important for success in the role of Senior Manager, Growth Marketing at EveryPlate?

Strong communication skills, experience in building and scaling marketing campaigns, working with Product and Analytics Teams, thriving in matrixed environments, and the ability to execute cross-functionally to achieve results are important for success in this role.

What is the opportunity for career development in the role of Senior Manager, Growth Marketing at EveryPlate?

The role of Senior Manager, Growth Marketing at EveryPlate offers the opportunity for career development by providing experience in managing one of the largest meal kit businesses in the world and developing as a future leader in the D2C growth space.

We change the way people eat forever.

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs.

Culture & Values

  • Speed and Agility

    We make quick but informed decisions, we iterate and move faster than everybody else. We get things done here.

  • Data Drivenness

    We are data-driven because data is our vehicle to learn and to make decisions based on fact rather than gut-feeling.​​​​

  • Learning Never Stops

    We value those with a mindset that learning never stops, who always seek to better themselves and those around them, on both small and large scale.

  • Egoless Environment

    We operate in an egoless environment, where we want you to speak up and challenge the status quo.​​​

  • Relentless Prioritisation

    We stay laser focused and prioritise even if there are 100 things that require our attention.

  • Customer Centricity

    Whether we are designing new products or engaging with customers, we strive to keep their needs and interests at the forefront of everything that we do.​​​​​

  • Long-Term Orientation

    We build for the long-term. We move with speed and agility today to create a scalable and sustainable organization for tomorrow.