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Senior Manager, Marketing

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Walmart Canada

29d ago

  • Job
    Full-time
    Senior & Expert Level
  • Customer Relations
    Marketing
  • Mississauga
  • Quick Apply

AI generated summary

  • You must be 16 years or older to apply for this position.
  • You will develop marketing strategies, oversee campaigns, analyze market trends, lead a marketing team, collaborate with stakeholders, measure performance, and manage brand reputation.

Requirements

  • Age – 16 or older

Responsibilities

  • Strategic Planning: Develop and implement comprehensive marketing strategies that align with business goals and drive revenue growth.
  • Campaign Management: Oversee the creation, execution, and optimization of retail media campaigns across various channels including digital, social media, and in-store promotions.
  • Market Analysis: Conduct market research to identify trends, customer insights, and competitive landscape to inform marketing strategies.
  • Team Leadership: Lead, mentor, and manage a team of marketing professionals, fostering a collaborative and high-performance culture.
  • Stakeholder Collaboration: Work closely with cross-functional teams including sales, product development, and finance to ensure alignment and integration of marketing efforts.
  • Performance Measurement: Establish KPIs and metrics to measure the effectiveness of marketing campaigns and initiatives, providing regular reports and insights to senior leadership.
  • Brand Management: Maintain and enhance the brand’s image and reputation through consistent and impactful marketing communications.

FAQs

What is the main responsibility of the Senior Marketing Manager at Walmart Connect?

The main responsibility is to lead retail media initiatives by developing and executing integrated marketing strategies that drive brand awareness, customer engagement, and sales growth.

What qualifications are required for this position?

The minimum qualification required is that the applicant must be 16 years or older.

What key skills are preferred for this role?

While no specific preferred qualifications are listed, strong leadership skills, strategic thinking, and a deep understanding of the retail media landscape are essential for this role.

Where is the primary location for this job?

The primary location for this job is 1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada.

Does this position involve managing a team?

Yes, this position involves leading, mentoring, and managing a team of marketing professionals.

How does Walmart Connect measure the effectiveness of marketing campaigns?

Walmart Connect establishes KPIs and metrics to measure the effectiveness of marketing campaigns and provides regular reports and insights to senior leadership.

Is there any consideration for accommodation related to disabilities for applicants?

Yes, Walmart will accommodate the disability-related needs of applicants and associates as required by law.

What types of marketing channels does the Senior Marketing Manager oversee?

The Senior Marketing Manager oversees campaigns across various channels including digital, social media, and in-store promotions.

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Walmart Canada

Helping Canadians Save Money so they can Live Better

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada's flagship online store, Walmart.ca, is visited by more than 1.5 million customers daily. With more than 100,000 associates, Walmart Canada is one of Canada's largest employers and is ranked one of the country's top 10 most influential brands. Walmart Canada has made a commitment to regeneration – focusing on equitable opportunity, sustainability, community, ethics and integrity. Since 1994, Walmart Canada has raised over $650 million to support communities across Canada.