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Senior Manager, Marketing (Bilingual Spanish)

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Spectrum

3d ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
  • Stamford

AI generated summary

  • You must be bilingual in Spanish, have 7+ years of marketing experience, a Bachelor's degree in related field, strong communication skills, ability to manage resources, make decisions under pressure, conduct formal presentations, and work effectively in a team-focused environment.
  • You will oversee the development and implementation of direct marketing and brand campaigns targeted to the Hispanic segment, manage creative agencies, develop go-to-market strategies, analyze performance reports, and optimize customer acquisition programs while managing the budget.

Requirements

  • Ability to read, write, speak and understand English
  • Strong writing and proofreading skills required, for use both internally and for the development of customer facing materials
  • Must possess exceptional written and verbal communication skills with the ability to clearly articulate
  • ideas and feedback in a constructive way
  • Must possess a high-level of proficiency in PowerPoint and all Microsoft Office applications
  • Ability to make decisions and resolve problems while working under pressure within tight timelines/turnaround time
  • Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects
  • Ability to efficiently manage resources and prioritize tasks
  • Ability to think creatively and strategically
  • Highly developed capacity for teamwork and a strong focus on the customer
  • Ability to build strong relationships with customers and colleagues/effectively work across a matrix organization
  • Ability to manage and motivate team members
  • Related Work Experience:
  • Marketing experience; 7+ years
  • Required Education:
  • Bachelor's degree or higher in marketing, business, communications or related field
  • Preferred Skills/Abilities and Knowledge:
  • Proven ability to manage integrated marketing efforts
  • Proven ability to manage and direct creative agencies
  • Knowledge of cable television, high speed Internet and phone products and services
  • Bilingual Spanish Preferred

Responsibilities

  • Oversee all aspects for ideation, execution and implementation of Direct Marketing and Brand campaigns targeted to the Hispanic segment
  • Manage the creative agency on the creative development of various tactics including Direct Mail, DRTV, Brand TV, Digital Video, Digital Audio, Shared Mail, Print and Radio
  • Assist in the development of the go-to-market strategy, and overall marketing plan for the Hispanic segment
  • Develop plans for testing new hypotheses and identifying strategies that deliver actionable insights to optimize customer acquisition and upsell programs
  • Partner with Marketing and Creative teams to plan and execute all aspects of customer acquisition and upsell programs
  • Manage all internal relationships that are required to execute creative campaigns
  • Partner with cross-functional teams to develop and implement Hispanic campaigns across channels to improve multi-touch campaign effectiveness
  • Analyze performance, assess weekly performance reports and provide program improvement recommendations based on learnings
  • Responsible for competitive advertising activity monitoring and reporting for the Hispanic segment
  • Manage budget attributed to Hispanic marketing efforts.

FAQs

What is the main responsibility of the Senior Manager, Marketing in this role?

The main responsibility of the Senior Manager, Marketing is to assist the VP, Multicultural Marketing with the development and implementation of the multicultural plan and strategy targeted to the Hispanic segment, as well as oversee the execution of effective Direct Marketing and Brand advertising strategies to drive customer consideration and growth.

What are some key skills and abilities required for this role?

Some key skills and abilities required for this role include strong writing and proofreading skills, exceptional verbal communication skills, proficiency in PowerPoint and Microsoft Office applications, ability to make decisions under pressure, strategic thinking, ability to manage resources and prioritize tasks, teamwork, customer focus, relationship building, and team management.

What is the required education for this role?

The required education for the Senior Manager, Marketing position is a Bachelor's degree or higher in marketing, business, communications, or a related field.

How many years of marketing experience are preferred for this role?

The preferred amount of marketing experience for the Senior Manager, Marketing position is 7+ years.

What is a preferred skill or ability for this role?

A preferred skill or ability for this role is being bilingual in Spanish, as the position involves developing and implementing marketing strategies targeted to the Hispanic segment.

Telecommunications
Industry
10,001+
Employees

Mission & Purpose

Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The company also distributes award-winning news coverage, sports and high-quality original programming to its customers through Spectrum Networks and Spectrum Originals.