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Senior Manager, Mortgage Broker Channel Marketing

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BMO

10d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • $84K - $156K
  • Toronto
  • Quick Apply

Requirements

  • 5+ years of experience in marketing positioning in a Mortgage Broker industry
  • Expert knowledge of Mortgage Broker Channel
  • Expert communication and event planning skills
  • Completed undergraduate degree in marketing, business, commerce, or a related discipline
  • You are a passionate leader, with a strong sense of self-direction
  • You have a strong ability to lead multiple and challenging work priorities, demands, and changes
  • You’re a strong communicator, both in person and in writing
  • You have a proven ability to influence and collaborate effectively with stakeholders & partners
  • You’re a customer champion with a desire to create the best customer experience
  • You’ve got razor sharp problem-solving skills – you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions
  • You’re on the ball, all the time. You can keep partners on track to deliver, with the ability to prioritize effectively.
  • You’ve can effectively use PowerPoint, Excel and Word

Responsibilities

  • Marketing Strategy Development:
  • Develops a multi-year strategic marketing acquisition plan for a Mortgage Broker Channel
  • Drives marketing thought leadership and supports the business objectives related to a Mortgage Broker Channel
  • Develops a quick understanding of the business to produce effective and integrated marketing solutions.
  • Helps determine business priorities and best sequence for execution of business/group strategy
  • Conducts independent analysis and assessment to resolve strategic issues
  • Operates at a group/enterprise-wide level and serves as a specialist resource to senior leaders and stakeholders.
  • Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to problems that can be complex and non-routine.
  • Implements changes in response to shifting trends
  • Marketing Communications & Events:
  • Creates, develops and executes marketing plans/strategies that are consistent with brand standards and align to strategic objectives.
  • Develops, recommends and executes marketing plans for initiatives to include customer marketing and communications, integrated sales, promotion/incentive, acquisition/retention.
  • Oversees/coordinates the development and distribution of marketing solutions for internal Sales Force, external customers and special events/conferences.
  • Drives awareness of product solutions through highly targeted advertising (digital and traditional) and industry events
  • Supports industry partnerships and events, and the Sales team's learning objectives as well as collateral and presentation needs
  • Relationship management:
  • Manages cross-functional relationships across business/groups to leverage opportunities and services.
  • Acts as a liaison between the business/group and internal marketing functions in order to develop effective campaigns and ensure alignment.
  • Acts as the day to day contact for vendors; supports the implementation, maintenance, and sustainment of vendor solutions.
  • Influences and negotiates to achieve business objectives.
  • Acts as the day to day contact for vendors; supports the implementation, maintenance, and sustainment of vendor solutions.
  • Budget management:
  • Manages Mortgage Broker Channel budgeting
  • Onboards new suppliers

Finance
Industry
10,001+
Employees
1817
Founded Year

Mission & Purpose

At BMO, banking is our personal commitment to helping people at every stage of their financial lives. The truth is, people’s needs change: so we change too. But we never change who we are. Which means we’ll never waiver from providing our customers the best possible banking experience in the industry. Our incredible team of over 46,000 people is just the tip of the iceberg. You should get to know us. We’re here to help.