Logo of Huzzle

Senior Manager - Performance Marketing

  • Job
    Full-time
    Senior Level
  • Marketing
  • Nottingham, +1

Requirements

  • Significant experience in managing and growing an in-house performance marketing team in a high volume B2C business
  • Seasoned in meeting and surpassing ambitious business growth goals through performance marketing channels
  • The ability to balance daily rigour with strategic direction, clearly articulating results and plans to all levels of the business
  • Proven leadership skills, taking the lead of a function and fostering a high performance culture
  • Experience managing and building relationships with key digital partners, including Google, Meta and Microsoft
  • High level of analytical rigour, with the ability to dive deep into analysis to really understand performance throughout the funnel
  • A great communicator with honed influencing skills
  • Be able to coordinate and prioritise a number of tasks across the team at the same time.
  • Financial services or other similar industry experience is preferred and experience in credit and lending is highly sought after

Responsibilities

  • Reporting into the Head of Marketing, you will lead performance marketing for Capital One UK
  • You and your team will be responsible for all performance marketing channels including, but not limited to, PPC (Google, Microsoft), SEO, display, paid social (Meta, TikTok, X etc.), VOD & direct mail
  • You will act as the central point of contact for performance marketing strategy and results across the organisation, managing relationships with key stakeholders and proactively identifying opportunities to develop greater sophistication
  • You will be responsible for all reporting around performance, explaining key marketing & credit metrics to stakeholders and should be very comfortable doing deep analysis into the numbers
  • You will be responsible for identifying new areas of opportunity including new channels, targeting, bidding strategies and data usage
  • You will foster a high performance culture in the performance marketing team, developing rhythms and rituals that ensure operational rigour and continuous experimentation at pace
  • You’ll champion the adtech and attribution (potentially through MMM) agenda, clearly articulating to the business the value in investing and leveraging tools and data to deliver targeted and effective marketing
  • You’ll partner with brand, research, design and business analyst teams to develop a core audience strategy, exploring/executing plans that improve acquisition through the use of 1st party data and audience insights
  • You will need to ensure we have all the correct high performing agency partners; identifying gaps and onboarding new partners where needed, and manage these ongoing relationships
  • You’ll manage our relationships with partners, such as Google and Microsoft, setting our agenda and leveraging joint business plans to full effect

Finance
Industry
10,001+
Employees

Mission & Purpose

At Capital One, we’re changing banking for good. We were founded on the belief that no one should be locked out of the financial system. We’re dedicated to helping foster a world where everyone has an equal opportunity to prosper. We’re a bank. But we don’t think like one. We’re always thinking about what’s next. About how we can innovate. Inspire. And develop the tools our customers need to improve their financial lives. That’s where you come in. Your ideas, your experiences and your skills will help us make banking simpler. Working here is about doing bold things. And having that feeling like you belong right where you are. Because we’re doing cool work that lets you have a life outside of work. That’s life at Capital One.